Marketing Insights &#038; Thought Leadership

Silverback Strategies | November 14, 2025

Attention , Action, and Authority Are Shifting — Fast

Silverback Strategies | November 07, 2025

From Streams to Screens : Marketing’s AI Acceleration

Neil Welsh | November 06, 2025

Last Click Addiction : How We Fucked Up Marketing

Silverback Strategies | October 31, 2025

Marketing in Motion : Navigating the AI-Powered Shift Across Platforms, Performance, and People

Silverback Strategies | October 24, 2025

AI Changes Search. Google Changes Ads. Marketers Must Adapt.

Neil Welsh | October 22, 2025

How AI Optimization Mistakes Fuel Ad Fraud and Waste Paid Media Budgets

Silverback Strategies

Cutting CPL in Half : How Silverback Turned Meta Into a Growth Driver

When healthcare ad policy changes threatened Meta performance, Silverback streamlined campaigns to feed the algorithm and doubled lead volume while slashing costs. read more

Neil Welsh | October 14, 2025

There’s War in Your C Suite , And Growth Is The Casualty

Andrew Nelson | October 03, 2025

How a Google URL Parameter Wiped out $3B in Reddit’s Valuation , and What Marketers Should Learn From It

Silverback Strategies | October 03, 2025

The Early Adopters Will Win in the Age of AI - Driven Search and Media

Silverback Strategies | October 01, 2025

Search Marketing Is Being Rewritten by AI and Google Shifts

Neil Welsh | September 19, 2025

How ChatGPT Is Reshaping the Way People Search. And What Marketers Should Do About It

A new study from OpenAI analyzed over 1.5 million ChatGPT...read more

Silverback Strategies | September 19, 2025

Google Holds the Crown , AI Redefines Clicks, and CTV Levels the Field

Silverback Strategies | September 10, 2025

Week of September 8 News

Silverback Strategies | September 05, 2025

What the Google Antitrust Ruling Means for Marketers

A federal court ruled that Google illegally maintained its monopoly...read more

Silverback Strategies | August 28, 2025

ChatGPT Traffic Falls , But Clarity Wins in AI Search

Silverback Strategies

Apple Federal Credit Union

Faced challenges in connecting with Gen Z, Apple Federal Credit Union leveraged TikTok’s Creator Challenge to cost-effectively connect with their audience through optimized, engaging campaigns. read more

Silverback Strategies | August 19, 2025

The Digital Landscape has Changed. Here’s how to Stay Ahead.

Silverback Strategies | July 17, 2025

The Quarterly Plan That Aligns SEO + Paid for Bigger Impact

The best marketing plans use SEO and SEM together for...read more

Silverback Strategies | July 15, 2025

Why Attribution Is Getting Harder (And How to Adapt in a Privacy - First World)

Third-party cookies are disappearing and platform data is fragmenting. The...read more

Silverback Strategies | July 14, 2025

The CMO - Ready Marketing Report: What to Include (and What to Skip)

Showing your boss marketing results? They want more than metrics;...read more

Silverback Strategies | July 14, 2025

When to Hire a Digital Marketing Agency

Struggling to scale marketing or see ROI? A digital marketing...read more

Silverback Strategies | July 11, 2025

Marketing Attribution Models Explained (And Which One Actually Works for You)

An attribution model is a way to figure out which...read more

Silverback Strategies | July 11, 2025

AI , AI Overviews, and LLMs: How New Search Behaviors Are Impacting Your Organic Marketing

Are your clicks down, but impressions are up? See how...read more

Silverback Strategies | July 11, 2025

How to Strategically Integrate AI Into Your Marketing Tech Stack

Want to use AI in marketing without the hype? Learn...read more

Silverback Strategies | July 11, 2025

The New SEO Scorecard : Optimizing for AI-Influenced Search

AI-powered summaries, zero-click results, and social discovery are changing how...read more

Silverback Strategies | May 13, 2025

Attribution Myths Debunked : What Mid-Market Advertisers Need to Know

Are You Still Chasing Clicks? Learn why attribution isn’t enough—and...read more

Silverback Strategies | May 08, 2025

Stop Micromanaging Your Paid Social

Still micromanaging your ad campaigns? It’s costing you. Discover how...read more

Silverback Strategies | April 29, 2025

Incrementality Testing : How to Measure True Marketing Impact

Incrementality testing exposes wasted spend. Discover why mid-market marketers need...read more

Checklist

Silverback Strategies | April 25, 2025

REALITY CHECK – Is Your Marketing Measurement Built To Drive Growth?

A No-BS Self-Assessment to Spot Gaps, Stop Waste, and Start...read more

Silverback Strategies | March 18, 2025

How Modern Measurement Unlocks Marketing Growth

Cookies and last-click data are outdated and misleading. Here's how...read more

Haley Nininger | July 31, 2024

Creative Strategy in Digital Advertising

Your business needs a creative strategy for digital marketing. Learn...read more

Terry Guttman | July 30, 2024

Your CRM Attribution Is Unreliable — Here’s How to Improve Marketing Measurement

A reliance on CRM data can lead to innacurate data...read more

Silverback Strategies | July 02, 2024

Ethical Considerations of AI In Marketing : Balancing Innovation with Responsibility

Explore the ethical implications of using AI in marketing, such...read more

Silverback Strategies | May 31, 2024

The Evolution of SEO Content : Building Sustainable Strategies with AI

The Google SERP landscape is constantly evolving. Learn how to...read more

Silverback Strategies | May 28, 2024

Top - Down vs. Bottom-Up Budgeting: Which Should You Use?

Are you looking for a more efficient, cost-effective way to...read more

Silverback Strategies | May 20, 2024

Digital Marketing Strategy Frameworks

Learn about how to build the right digital marketing framework...read more

Silverback Strategies | July 31, 2023

How to Optimize a Landing Page : Tips and Best Practices

Discover expert tips and best practices for optimizing landing pages...read more

Silverback Strategies | July 11, 2023

Google Ads History : How Automation Changed Digital

Learn how Google Ads revolutionized online advertising, adapted to new...read more

Ryan Miller | June 22, 2023

What is Digital Marketing Analytics?

Discover the power of Digital Marketing Analytics in driving success....read more

Jordan Crawford | May 17, 2023

Why Hire a Digital Marketing Agency

Digital marketing is complex. A digital marketing agency can make...read more

Jordan Crawford | May 11, 2023

7 Questions to Ask a Digital Marketing Agency

Learn what to expect from a digital marketing agency with...read more

Haley Nininger | May 04, 2023

Why You Need Audience Research in Paid Media

Trying to figure out how to research your target audience?...read more

Silverback Strategies | April 28, 2023

The Ongoing SEO Process : Tips + Best Practices

Ongoing SEO is the process of regularly evaluating your website...read more

Silverback Strategies | April 05, 2023

Why You Need Audience Research in SEO

Struggling to make an authentic connection with your audience and...read more

Silverback Strategies | March 28, 2023

4 Best SEO Automation Tools for 2023

Looking for automated SEO tools to save time, money, and...read more

Randy Huynh | March 21, 2023

How to Optimize Core Web Vitals Beyond Nitropack

Need to know how to improve Core Web Vitals? Learn...read more

Terry Guttman | March 01, 2023

How to Generate Leads in Google Local Services Ads

Trying to figure out how to generate leads with Google...read more

Silverback Strategies | February 09, 2023

How to Improve Core Web Vitals

Learn about Core Web Vitals, essential metrics for measuring website...read more

Silverback Strategies | January 31, 2023

Audience Research : Methods and Techniques

Maximize your marketing strategy with audience research methods. Learn how...read more

Silverback Strategies | January 23, 2023

How to Create an SEO Report

Are you looking to gather more insights about what’s happening...read more

Haley Nininger | December 29, 2022

Creative Testing : How to Maximize Success

Creative testing is the backbone of a sustainable paid media...read more

Silverback Strategies | December 22, 2022

How to Do Authentic Marketing

Authentic marketing is the process of communicating openly and honestly...read more

eBook

Silverback Strategies | December 02, 2022

The Marketing Leaders’ Guide to SEO

Our guide to SEO highlights the role of SEO in...read more

Steve Dyson | October 31, 2022

Top 5 Challenges of Virtual Teams (+ How to Fix Them)

Not all is smooth sailing in remote work. Challenges virtual...read more

Silverback Strategies | October 18, 2022

B2B Paid Media Strategies : What You Need for Success

B2B PPC strategies take many forms but are made of...read more

Silverback Strategies | October 11, 2022

How to Allocate a B2B Marketing Budget

Your B2B marketing budget is an essential part of your...read more

Silverback Strategies | October 04, 2022

How Can Businesses Be More Sustainable?

Focus on environmental sustainability is growing. Read about the importance...read more

Silverback Strategies | September 13, 2022

Why is Local SEO Important?

Businesses that service a geographic area benefit from optimizing for...read more

Silverback Strategies | August 18, 2022

Does Your Website Benefit from Medium and LinkedIn SEO Tactics?

Do backlinks from Medium or LinkedIn count? Read to learn...read more

Silverback Strategies | August 18, 2022

How to Write SEO Headlines

A full 80% of readers never make it past your...read more

Silverback Strategies | July 21, 2022

It’s Time to Rethink Your Bing Paid Search Strategy

Silverback Strategies | June 28, 2022

10 Characteristics of a Healthy Marketing Team

Sometimes it’s hard to assess your marketing team’s strengths and...read more

Silverback Strategies | June 17, 2022

Internal Linking for SEO : How to Audit and Best Practices

Internal links are important for SEO. A quality internal linking...read more

Silverback Strategies | June 08, 2022

When a Website Migration Plan Goes Wrong

When you change a CMS or merge two sites under...read more

Silverback Strategies | May 17, 2022

Multimedia Content Optimization : The Future of SEO

People don’t just use Google to search. They use the...read more

Terry Guttman | May 03, 2022

How to Convert Web Traffic into Leads

Learn how to convert traffic into leads so you can...read more

Paul Mahoney | April 25, 2022

Content Refreshing : How to Boost SEO & Organic Traffic

Optimizing existing pages can boost SEO, organic traffic, and organic...read more

Silverback Strategies | April 11, 2022

Benefits of a Podcast for Business

We’re still in the early days of podcasting. Companies have...read more

Silverback Strategies | April 01, 2022

How to Optimize a Google Business Profile

Google Business Profiles are essential for local businesses. Read to...read more

Andrew Nelson | March 24, 2022

A Digital Marketing Team Structure Built for Performance

People are the biggest driver of performance. That’s why it’s...read more

Silverback Strategies | March 17, 2022

Google Analytics 4 vs Universal Analytics

Universal Analytics will be deprecated in 2023. Marketers should examine...read more

Silverback Strategies | March 16, 2022

What is Editorial SEO?

Editorial SEO aligns technical and on-page optimizations with content strategy,...read more

Silverback Strategies | March 08, 2022

Paid Media Marketing : Elements of a Successful Campaign

Selecting the right ad platforms, determining spend, campaign builds, and...read more

Silverback Strategies | February 15, 2022

Website Page Speed : Why It Matters and How to Improve It

Your site could have high-quality content, but if your website...read more

Silverback Strategies | February 07, 2022

Brand vs Performance Marketing

There is a big difference between brand vs performance marketing....read more

Silverback Strategies | February 01, 2022

Core Web Vitals SEO Should Be a Top Priority in 2022

If a page doesn't load within 4 seconds, it can...read more

Andrew Nelson | January 18, 2022

Digital Marketing Objectives to Support Market Share , Revenue and Profit

Digital marketing objectives should roll up to the overall business...read more

Silverback Strategies | January 11, 2022

5 CMO Pain Points and How to Overcome

In this article we explore five CMO pain points that,...read more

Silverback Strategies | January 03, 2022

Advertising on Facebook Metaverse : What Does the Future Hold?

The Facebook Metaverse is still young, but there are investments...read more

Silverback Strategies | December 28, 2021

In - House vs Agency: Pros and Cons for Paid Media Performance

Giving paid media the budget it deserves isn’t cheap, and...read more

Silverback Strategies | October 18, 2021

A Full Funnel Marketing Strategy for Lead Generation

Marketing funnels usually don't reflect actual buyer behavior. Read to...read more

Silverback Strategies | September 16, 2021

How to Do a SERP Analysis

SERP analysis is a key step for any site looking...read more

Silverback Strategies | September 09, 2021

Do You Have Valuable Content? Measuring Blog ROI

Measuring blog ROI can be challenging for marketing leaders. This...read more

Silverback Strategies | September 02, 2021

When Should You Use Responsive Display Ads?

A big challenge for marketing leaders is knowing when to...read more

Silverback Strategies | August 26, 2021

The Impact of Apple iOS 14.5 on Facebook Ad Campaigns

Apple's new App Tracking Transparency feature was a big change...read more

Silverback Strategies | August 12, 2021

How to Build a Creative Team for High - Performance Paid Media Campaigns

Ad performance relies on testing creative, which takes time. That's...read more

Silverback Strategies | August 05, 2021

Research on High School Students Finds Digital Experiences Drive Enrollments

Research on high school students has found that digital experiences...read more

Silverback Strategies | August 03, 2021

2021 Higher Education Research : The Parent and Student Journey

This higher education research looks at the experience of parents...read more

Silverback Strategies | July 22, 2021

LinkedIn Digital Marketing : How to Scale Up to A Full Funnel Strategy

A full-funnel LinkedIn digital marketing strategy could be a reliable...read more

Silverback Strategies | June 28, 2021

Google FLoC : Lessons Learned From the Privacy Sandbox Proposal

Google is waiting until 2023 to block third-party cookies. Read...read more

Silverback Strategies | June 22, 2021

What is First - Party Data? How Can Marketers Use It?

Learn why first-party data is important in digital marketing and...read more

eBook

Silverback Strategies | June 21, 2021

How to Build & Scale a First - Party Data Strategy

Digital marketers need to pivot to a first-party data strategy...read more

Silverback Strategies | June 15, 2021

Value Exchange in Marketing : Give People a Good Reason to Share Their Data with You

Value exchange in marketing is critical. Read to learn how...read more

Silverback Strategies | June 08, 2021

How to Advertise Your Cleaning Business : Research on the Customer Journey

Learn how to advertise your cleaning business by becoming familiar...read more

Silverback Strategies | June 01, 2021

Understanding Pest Marketing : How Homeowners Shop for Bug and Pest Services

The customer journey for those looking for bug and pest...read more

Silverback Strategies | May 17, 2021

What Marketers Need To Know About Data Privacy And Ad Platform Changes

Data privacy changes are molding the digital marketing and ad...read more

Silverback Strategies | May 11, 2021

HVAC and Plumbing Marketing : The Five Stages of the Buyer’s Journey

There are several important steps in the HVAC and plumbing...read more

Silverback Strategies | April 28, 2021

COVID Holiday : How Did Consumer Behavior Vary Across Different Demographics?

The 2020 holiday season presented brand new challenges for retail...read more

Allyson Cochran | April 27, 2021

Measuring Marketing ROI for Mid - Market Consumer Businesses

We outline the most effective way to measure the marketing...read more

Silverback Strategies | April 21, 2021

Email Deliverability and How It Affects Your Digital Marketing

Email marketing is likely a large part of your digital...read more

Silverback Strategies | April 08, 2021

Residential Reset : Navigating the Home Services Customer Journey

Understand how home services shoppers are researching, vetting and choosing...read more

Silverback Strategies | April 08, 2021

3 Reasons Why Your Home Services Business Needs a Social Media Presence

As a new generation of home services buyers enters the...read more

Silverback Strategies | April 06, 2021

5 Stages of Home Construction Marketing : How Homeowners Select a Contractor

Home construction marketing is about meeting homeowners at each point...read more

Silverback Strategies | March 30, 2021

2021 Shopper Study : 3 Key Findings Mid-Market Retailers Should Know

Our 2021 shopper study reveals some interesting findings digital marketers...read more

Silverback Strategies | March 23, 2021

2021 Shopper Study : The Modern Customer Journey Includes Both Retail And Online

The customer shopping journey has been up-ended, but retail marketers...read more

Silverback Strategies | March 11, 2021

How to Market Home Services with Content Marketing

57% of homeowners planned to use their stimulus check for...read more

Silverback Strategies | March 01, 2021

How to Measure the Customer Journey in Home Services

Learn how to measure your customers' interest in your home...read more

Silverback Strategies | February 25, 2021

Decoding Virginia’s New Consumer Data Protection Act (CDPA)

Virginia is considering new legislation, Consumer Data Privacy Act (CDPA)....read more

Silverback Strategies | February 16, 2021

Home Services Buyer Research : Industry Breakdown Report

Silverback Strategies | February 16, 2021

How to Stay Organized if You Work in Marketing : 4 Tips from a Project Manager

Many marketers struggle with how to stay organized while juggling...read more

Silverback Strategies | February 05, 2021

Early Moves From the iOS 14 Battlefield Could Have Major Impact on Ad Ecosystem

The new update of iOS 14 requires user permission to...read more

Silverback Strategies

The Ritz Carlton

Through a process designed for clear communication built a foundation of trust, Ritz-Carlton Residences and Silverback drove qualified web traffic with a higher likelihood of purchasing luxury properties. read more

Silverback Strategies

Lexis Nexis

With a strong team in place, LexisNexis and Silverback developed a digital strategy that empowered stakeholders to confidently execute, iterate, and improve. read more

Silverback Strategies

Armed Forces Mutual

Using a data-driven approach, Armed Forces Mutual measured the revenue impact of their marketing efforts, revealing which channels to prioritize or scale back. read more

Silverback Strategies | January 13, 2021

Turning Insight into Action : The 4 Stages of Return on Marketing Sophistication

Walk through the four stages every company goes through to...read more

Silverback Strategies | January 13, 2021

The Customer Journey in Consumer Services : An Original Research Study on Buyer Behavior

Learn more about the customer's journey when navigating consumer services....read more

Checklist

Silverback Strategies | January 08, 2021

SEO Migration Checklist

Are you currently preparing to migrate your website. Check out...read more

How to Guide

Silverback Strategies | January 08, 2021

The Executive Guide to Measuring Return on Marketing Investment

Measuring the impact of marketing initiatives is challenging because the...read more

How to Guide

Silverback Strategies | January 08, 2021

The B2B Post - Pandemic Playbook: How to Relaunch a Cost-Effective Lead Gen Engine

B2B marketers must recalibrate their strategies and evaluate messaging. Three...read more

Silverback Strategies | December 10, 2020

How to Connect Traditional and Digital Marketing for Home Services Brands

Learn how even though traditional marketing and digital marketing serve...read more

Silverback Strategies | December 03, 2020

How Nonprofit Businesses Can Overcome Facebook’s Political Ads Ban During Giving Season

Facebook's political ad ban is aimed at reducing election misinformation,...read more

Silverback Strategies | December 01, 2020

The Customer Journey in Consumer Services : Five Key Findings From Original Research on Buyer Behavior

Consumer service companies operate on a lead generation model. Read...read more

Silverback Strategies | November 24, 2020

Search Intent Analysis : The Ultimate Guide

Your content needs to satisfy search intent in order to...read more

Silverback Strategies

eCornell

By testing creative strategies on Meta and TikTok, we doubled the number of qualified leads in just 8 weeks—without increasing the social media budget. read more

Silverback Strategies | November 17, 2020

SEO For Higher Education : How Schools Can Increase Enrollment

Schools rely on students to come to them. That's why...read more

Silverback Strategies

Long Home Services

Long Roofing was ready to expand into the New England market, and with the right digital strategy from Silverback Strategies, they gained the confidence and direction needed for successful growth. read more