Join Andrew Nelson and Allyson Cochran as they walk through the four stages every company goes through to measure return on marketing investment, and how to apply those insights to optimize budget and performance.
WHAT YOU’LL LEARN:
- What is return on marketing investment?
- What are the 4 stages of return on marketing sophistication?
- How should marketers leverage different attribution models?
- What data considerations should marketers keep in mind?
- What is the right time scale to measure return on marketing?