March 1, 2021 • John Tyreman

How to Measure the Customer Journey in Home Services

Not all homeowners are ready to make a purchase right now. And that’s OK. But you should understand the different behavior prospects show at each stage of the customer journey. This can be done by collecting data at key listening posts along the way. This article overviews the customer journey in home services and shares… Read the full article Read the Article

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Turning Insight into Action: The 4 Stages of Return on Marketing Sophistication

Begin your journey to measuring return on marketing investment. Join Andrew Nelson and Allyson Cochran as they walk through the four stages every company goes through to measure return on marketing investment, and how to apply those insights to optimize budget and performance. Learn More