June 22, 2021 • John Tyreman
What is First-Party Data? How Can Marketers Use It?
In the wake of new data privacy laws, marketers are getting a crash course in the importance of first-party data. If you’re reading this you’re likely a marketer asking questions like, “What is first-party data?” and, “How do I use it in my strategy?” This article will help you answer both of those questions. What… Read the Article
