May 4, 2021 John Tyreman

Google FLoC: A Glimpse into Marketing Without Third-Party Cookies

Imagine it’s Q1 2022. You’re a marketing leader at a mid-sized consumer business. You knew third-party digital tracking pixels, known as “cookies,” were going away but you didn’t think it was that important. You heard rumors about Google FLoC, but it was just noise. Then, platforms like Facebook removed targeting capabilities and audience insights you’re… Read the full article Read the Article

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