June 22, 2021 John Tyreman

What is First-Party Data? How Can Marketers Use It?

In the wake of new data privacy laws, marketers are getting a crash course in the importance of first-party data. If you’re reading this you’re likely a marketer asking questions like, “What is first-party data?” and, “How do I use it in my strategy?” This article will help you answer both of those questions. What… Read the Article

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Begin your journey to measuring return on marketing investment. Join Andrew Nelson and Allyson Cochran as they walk through the four stages every company goes through to measure return on marketing investment, and how to apply those insights to optimize budget and performance.  Learn More

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