Reporting and Data Visualization Services

Marketing leaders need a clear window into performance. That requires the right expertise and tools to collect, synthesize, and activate data. As a performance digital marketing agency, tracking, monitoring, reporting, and finding analytic insights are at the core of what we do. Silverback makes your data work for you, delivering insights that drive your business further.

Why Choose Silverback as Your
Reporting and Data Visualization Agency?

Our data visualization services match what marketing leaders are looking for most when it comes to their data. Part of this alignment comes from our dedication to understanding your lead-to-sales funnel and what reporting and analytic connections need to follow your leads from awareness to customer.

You’re looking for an experienced, performance-driven agency that drives results. We’ve evolved alongside platforms since the early days of digital marketing. Our services combine platform expertise with strategic perspective to bring you the right kind of leads and sales.

After all, healthy teams that communicate openly and honestly mean happier and higher-performing employees and clients. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.

Our platform experts aren’t confined to silos. They work hand-in-hand with teammates in other disciplines. This way, strategies are designed in a holistic way to compliment your campaigns across channels.

Our Data Visualization Process

Align Goals + Objectives

Each of our reporting and data visualization engagements starts by developing a deep understanding of your business, your audience, and where you stand with your current data and integration points.

Build the Foundation

Next, we research your buyers to examine why, when and how they interact with you or your competitor, sourcing insights from customers to influence a creative strategy that resonates. Then we build a plan for how success will be measured, based on your digital marketing objectives.

Launch Your Campaign

By setting this groundwork through technical audits, competitor analysis, and keyword research our strategies and implementation decisions tie back to what matters most and what will allow for the most growth.

Evolve + Optimize

As our partnership grows, you can develop more inputs that create more data and lead to new insights that we apply to current and future campaigns to keep the momentum going.

Types of Data Visualization Agency Services

Data alone isn’t enough to make an impact on your business. It’s the insights that come from that data that help guide your marketing investments. Our data visualization services draw the line from information to action and provide the next steps on how to achieve your goals.

Google Data Studio

Harness vital tools to create accurate digital marketing campaign reports, data generation, and analysis. Google Data Studio converts your data into customizable, informative reports and dashboards that touch on what matters to you in easy-to-understand terms. Learn More

What’s Included in Data Visualization Services?

Custom report

Measure core KPIs, a unique metric, or specific audience segments. Custom reports can be made to follow the data where you need it.

Dashboard Set Up

Easy to see, read, and filter, our custom digital marketing dashboards give up-to-date information on campaign performance.

In-Depth Analysis

Our digital marketing dashboards pay careful attention to details and pull up all necessary data for problem identification, performance metrics, and strategy pivots.


Ongoing monitoring helps prevent abnormalities from causing long-term damage and allows easy-to-find insights.

Abnormality investigation

Thoroughly analyze data points and events on your digital marketing reporting dashboard that don’t match with normal behavior.

Complete data ownership

Our services are set up to give you full awareness and ownership to data generation, analysis, visualization, reporting, and insight development.

"I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth."

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

White Paper

How to Build & Scale a First-Party Data Strategy

How to Build & Scale a First-Party Data Strategy. Download

Frequently Asked Questions

At the very least, you need to know how many conversions (leads, calls, demo, etc.) your efforts are causing, along with the amount spent to calculate a cost per conversion. It’s also helpful to have eyes on contextual metrics like rankings, cost per clicks, impressions, etc. to help define how you got to your conversion.

Google Analytics is still the standard for 90% of agencies and all websites need some sort of performance monitoring system (Adobe Analytics, Google Analytics or a competitor). You can use an advanced CRM like Salesforce or HubSpot that allow easy exporting and integrations into your paid platforms—or at least to export out with ways to map these to your marketing efforts.

Digital marketing dashboards function due to a connection with Supermetrics, of which Silverback has a subscription. There are many cases where these connections break and need to be repaired. Or, if clients no longer use Silverback's agency services they will be responsible for setting up a new Supermetrics connection. Otherwise, data will stop passing through.

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