PAID MEDIA Paid Social Media Management Agency Silverback offers multiple social media advertising services we can tailor to your specific business goals. We balance a distinctly human touch with the expertise to generate quality leads. With strong creative strategies and precise measurement, you’ll reach your audience on platforms they use every day. Read More + Read Less – View All Services WHY CHOOSE Silverback AS Your Paid Social Agency? When it comes to digital media strategies, you deserve a high-performance agency that will produce results. Read More + Read Less - Expertise and Experience We’ve evolved with social media platforms for over 15 years. Our services combine platform expertise with an advanced perspective that delivers the right kind of leads and sales. Customized Solutions Our team of channel and service experts work hand-in-hand with every other member of your Silverback account. This enables solutions tailored to your business’s unique personality and goals. Proven Track Record We have a long history of satisfied clients, including many who’ve been with us for over a decade. See for yourself what they have to say. Our Paid Media Management Approach Establish a Baseline Build the Foundation Launch Your Campaign Analyze + Improve Establish a Baseline We’ll forecast your company’s lead and sales goals by mapping your lead-to-sales journey and understanding baseline conversion rates for your marketing and sales funnels. This ensures we’re all on the same page and heading in the same direction as a team. Build the Foundation Next, we use audience, environmental, and/or competitor insights collected from research and audits to fuel a robust creative strategy and media plan. We work side-by-side with you every step of the way so you know exactly what we’re recommending – and why. Launch Your Campaign Our Paid Media, Analytics, and Creative teams partner to ensure a successful launch - including comprehensive campaign builds, conversion tracking, and a sound creative testing plan. This is how we deliver a smooth launch and real-time optimization opportunities. Analyze + Improve Finally, our two companies set up a feedback loop to monitor lead quality and conversions. From there, we adjust creative and targeting to improve performance. We work together to continuously monitor your campaigns after launch, and keep you in-the-know with frequent delivery of actionable insights. Establish a Baseline Establish a Baseline We’ll forecast your company’s lead and sales goals by mapping your lead-to-sales journey and understanding baseline conversion rates for your marketing and sales funnels. This ensures we’re all on the same page and heading in the same direction as a team. Build the Foundation Build the Foundation Next, we use audience, environmental, and/or competitor insights collected from research and audits to fuel a robust creative strategy and media plan. We work side-by-side with you every step of the way so you know exactly what we’re recommending – and why. Launch Your Campaign Launch Your Campaign Our Paid Media, Analytics, and Creative teams partner to ensure a successful launch - including comprehensive campaign builds, conversion tracking, and a sound creative testing plan. This is how we deliver a smooth launch and real-time optimization opportunities. Analyze + Improve Analyze + Improve Finally, our two companies set up a feedback loop to monitor lead quality and conversions. From there, we adjust creative and targeting to improve performance. We work together to continuously monitor your campaigns after launch, and keep you in-the-know with frequent delivery of actionable insights. Case Study FiscalNote How a policy insights company leveraged better marketing insights to drive growth in a global pandemic Case Study Ritz-Carlton Residences How a luxury living brand overcame a major economic crisis and tripled annual sales. How Our Services Work Facebook & Instagram Advertising We design Instagram-optimized strategies and Facebook ads that combine your target demographics with what they’re looking for. We lean into broad targeting, strong and rapid creative testing, and robust measurement to show impact. This helps ensure your message resonates and allows your business to be seen by the right people. We then analyze performance to understand what works so we can keep improving. LinkedIn Advertising We run campaigns with strategies that maximize the professionally-based nature of LinkedIn. The platform allows us to nurture your prospects through the funnel, offering you valuable insights into who’s paying attention. With Silverback, you’ll see advertisements come to life with research-backed creativity. YouTube Advertising YouTube is the top search engine for video content and digital video advertising with 2.3 billion monthly active users. As a result, brand authenticity has become much more important – and so is having the right creative strategy. Our platform specialists know which ad formats to use for different elements of your digital marketing strategy. TikTok Advertising Our Creative Team can help you craft and execute a TikTok ad campaign that takes advantage of the resources offered by this unique platform. TikTok campaigns can fatigue quickly, which is why we you need a different type of creative team that resonates with this platform’s young and engaged Gen Z audience. Snapchat Advertising Snapchat currently has 42 million Gen Z users today. That number is projected to reach 49.5 million by 2025. Based on the different desires and needs of the SnapChat audience, we combine design, content, analytics, and channel expertise for the best of technical and creative ad campaigns. "I very much appreciate the team's hard work and dedication to our brand. With the results we see and how easy it is to work together, Silverback is a true partner." “One of the best things about Silverback is their ability to communicate with non-technical people. Transitioning from traditional marketing to having a digital strategy would not have happened without them.” Amanda Hauptfleisch, Associate Director of Marketing, Cornell Kevin Kincaid, CMO, AAFMAA Ebook How to Build and Scale a First-Party Data Strategy How to Build and Scale a First-Party Data Strategy Download Download FAQs Why should I outsource my paid social campaigns? Social media platforms are constantly changing, and new ones seem to pop up every day. Rather than straining company resources trying to keep up by yourself, you can outsource your paid social media campaigns to a company that specializes in doing exactly that. A dedicated performance marketing agency can: Keep up with the rapid pace of creative refreshes needed in this new era of creative-first advertising Easily identify opportunities and shortcomings Handle the process with access to required technologies Provide effective strategy, tracking, and reporting Save your business time and potentially reduce costs in the long run Give you a fresh and flexible perspective on your social media marketing activities Can you handle all our creative needs? Our performance creative teams specialize in optimizing copy, designs, video, and landing pages for your specific campaigns, messaging, and audiences. The circular feedback loop between paid social specialists and creatives means we can handle all of your creative paid social media needs and you get to enjoy the synergy of dedicated experts in each field. How do you choose platforms for our ads? We always return to your business goals. What are you trying to accomplish? What are your goals? What do we have to work with? Where is your audience? These questions and more help us determine which ads you need, which platform to place them, and what goes into their creative and content. How do paid and organic social work together? These are two great tools that, when combined, can significantly boost your business. Organic social media targets brand awareness, promotes trust and credibility, and awareness, while paid social drives action and conversions via ads. When organic and paid work together, you get a holistic approach for your ad dollars. Complete Your Digital Marketing Strategy SEO + Content Create content designed to increase brand authority and search visibility. Learn More Strategy + Analytics Follow up creative strategies with data-based analysis for improved results. Learn More Performance Creative Boost your paid media campaigns with performance-driven creative made in-house by experts. Learn More Programmatic Display Take ads to potential consumers and target audiences as they explore the internet. Learn More Paid Search Explore the power of search engines and take advantage of your audience’s intent. Learn More Unlock Your Growth Potential Contact Us