Digital Marketing Troop Podcast

Digital marketing can be hard. But it doesn’t have to be. In less than 30 minutes each week, you’ll hear from experts and in-the-trenches practitioners on topics like search, social, content and analytics.



Latest Episodes

December 1, 2021

Marketers, get more out of Google Analytics 4

November 17, 2021

Did Apple create an unfair advantage with iOS 14.5?

November 10, 2021

Capturing the attention of doom scrollers on social media

November 3, 2021

How to approach SEO in your strategic planning cycle

October 28, 2021

Creative Strategies for YouTube Ads

October 20, 2021

Aligning sales, marketing and customer success in B2B w/ Hunter Montgomery

October 13, 2021

Can you optimize people for performance?

October 6, 2021

SEO conspiracy theories with Geoff Kerbis

September 30, 2021

Keyword research for SEO: where do you start?

September 22, 2021

How do you measure share of voice on search?

September 17, 2021

Lead attribution: what is “end-to-end” measurement?

September 8, 2021

How are match types evolving on Google Ads?

September 1, 2021

When should companies use responsive display ads?

August 25, 2021

What makes up a high-performance marketing team?

August 18, 2021

How should SEO and dev teams work together?

August 11, 2021

What role does creative play in digital marketing?

August 4, 2021

What are Google’s Core Web Vitals?

July 27, 2021

What is an SEO-driven content strategy?

July 21, 2021

What is a “full-funnel” LinkedIn digital marketing strategy?

July 14, 2021

How Do You Refresh Stale Content for SEO?

July 7, 2021

Google Delays Third-Party Cookie Crackdown to 2023. What Happens Next?

June 30, 2021

What’s the Impact of iOS Updates on Facebook Ads?

June 23, 2021

What’s the SEO Value of a Featured Snippet?

June 16, 2021

How Are Digital Ad Platforms Changing Because of Data Privacy Laws?

June 10, 2021

How Should Digital Marketers Approach Google Analytics 4 in 2021?

June 10, 2021

How Do You Create A Robust Google My Business Profile?

June 10, 2021

How Does Strategy Change with the Deprecation of Third-Party Cookies?

June 10, 2021

How Should SEO and Paid Media Work Together?

June 10, 2021

Why is Audience Research Important?

June 10, 2021

The Digital Marketing Troop: Our Weekly Podcast