Digital Marketing Troop Podcast

Level up your marketing skills in just 30 minutes each week. This podcast features interviews with experts and practioners on a variety of marketing topics that you can act on immediately.



Latest Episodes

July 13, 2022

Impact of the American Innovation and Choice Online Act

June 29, 2022

Building a healthy remote culture, with Erika Khanna

June 15, 2022

Building in public on Twitter, with Kevon Cheung

June 1, 2022

Cold email outreach, with Laura Lopuch

May 25, 2022

Email marketing strategy, with Joe Portsmouth

May 18, 2022

Two-way business text messaging, with Aaron Weiche

May 11, 2022

TikTok ads for lead generation, with Haley Nininger

May 4, 2022

Highlights From One Year of Digital Marketing Troop

April 26, 2022

Personal branding and evangelism on LinkedIn, with Nick Bennett

April 20, 2022

Sales enablement vs revenue enablement, with John Moore

April 13, 2022

The role of audio and video content in the future of SEO, with Geoff Kerbis

April 6, 2022

Building intentional momentum through content, with James Scherer

March 30, 2022

Why people buy, with Katelyn Bourgoin

March 23, 2022

How to turn B2B brands into thought leaders, with Mark Raffan

March 16, 2022

Community-led growth, with Joel Primack

March 9, 2022

Marketing from the inside-out, with Tim Parkin

March 2, 2022

How marketing and sales can better use CRMs, with Jeroen Courthout

February 23, 2022

Full-funnel marketing strategy in higher education, with Joel Gustafson

February 16, 2022

How to use paid media to scale a personal brand that drives revenue, with Ahmad Munawar

February 9, 2022

Aligning digital marketing objectives to business goals, with Andrew Nelson

February 2, 2022

What high-growth software companies do differently, with Kelly Waffle

January 19, 2022

How to scale revenue operations, with Dan Englander

January 12, 2022

Why most marketing teams fail at content, with Skyler Reeves

January 5, 2022

How core web vital updates boosted search traffic for a consumer business

December 15, 2021

SEO for B2B SaaS

December 8, 2021

Google Business Profile: the new local business management platform

December 1, 2021

Marketers, get more out of Google Analytics 4

November 17, 2021

Did Apple create an unfair advantage with iOS 14.5?

November 10, 2021

Capturing the attention of doom scrollers on social media

November 3, 2021

How to approach SEO in your strategic planning cycle

October 28, 2021

Creative Strategies for YouTube Ads

October 20, 2021

Aligning sales, marketing and customer success in B2B w/ Hunter Montgomery

October 13, 2021

Can you optimize people for performance?

October 6, 2021

SEO conspiracy theories with Geoff Kerbis

September 30, 2021

Keyword research for SEO: where do you start?

September 22, 2021

How do you measure share of voice on search?

September 17, 2021

Lead attribution: what is “end-to-end” measurement?

September 8, 2021

How are match types evolving on Google Ads?

September 1, 2021

When should companies use responsive display ads?

August 25, 2021

What makes up a high-performance marketing team?

August 18, 2021

How should SEO and dev teams work together?

August 11, 2021

What role does creative play in digital marketing?

August 4, 2021

What are Google’s Core Web Vitals?

July 27, 2021

What is an SEO-driven content strategy?

July 21, 2021

What is a “full-funnel” LinkedIn digital marketing strategy?

July 14, 2021

How Do You Refresh Stale Content for SEO?

July 7, 2021

Google Delays Third-Party Cookie Crackdown to 2023. What Happens Next?

June 30, 2021

What’s the Impact of iOS Updates on Facebook Ads?

June 23, 2021

What’s the SEO Value of a Featured Snippet?

June 16, 2021

How Are Digital Ad Platforms Changing Because of Data Privacy Laws?

June 10, 2021

How Should Digital Marketers Approach Google Analytics 4 in 2021?

June 10, 2021

How Do You Create A Robust Google My Business Profile?

June 10, 2021

How Does Strategy Change with the Deprecation of Third-Party Cookies?

June 10, 2021

How Should SEO and Paid Media Work Together?

June 10, 2021

Why is Audience Research Important?

June 10, 2021

The Digital Marketing Troop: Our Weekly Podcast