Paid Media Display Advertising Services Don’t get lost in the noise. When it comes to digital display advertising, eye-catching creative is what captivates your ideal buyer. Silverback Strategies display advertisements will engage your audience every stage of your marketing funnel. Read More + Read Less – View All Services WHY CHOOSE Silverback AS Your Display Marketing Agency? You need a display marketing agency that builds brand awareness and gets users to act. At Silverback, our marketing teams collaborate across disciplines to drive results. This means paid media, content, and design specialists work together to make sure you have the most knowledgeable team to lean on for your digital display advertising. Read More + Read Less - Evolving with platforms is in our DNA. We’ve adapted with display ad platform changes for the past 15 years. Our digital display advertising services combine platform expertise with strategic perspective to bring you the right kind of leads and sales. Team health leads to your success. Our culture of healthy communication means happier and higher-performing employees and clients. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work. Built for collaboration. Our display marketing experts aren’t confined to their teams. They work hand-in-hand with teammates in other disciplines. This way, display ads are designed in a way that compliments your campaigns across channels. Our Display Advertising Process Align Goals + Objectives Build the Foundation Launch Your Campaign Evolve + Optimize Align Goals + Objectives Based on your lead-to-sales funnel, we first start by looking at your first-party data to understand your audience’s needs, their behavior, what information they need, and when to convert at given points. Build the Foundation Next, we research your buyers and competitors to understand what kind of creative strategy will be most effective. Then we audit your existing ad accounts to identify opportunities for immediate results. Launch Your Campaign Display campaigns are key drivers of awareness. Most digital display advertising campaigns are part of a full-funnel strategy alongside paid search and social. Our platform experts ensure your campaigns are launched smoothly and stay within budget. Evolve + Optimize Finally, we monitor and report on results to keep track of campaign performance. This leads to ad optimizations and potential strategy pivots as needed. At this point, we’re able to conduct scientific tests and advanced analyses for new kinds of insight. Align Goals + Objectives Align Goals + Objectives Based on your lead-to-sales funnel, we first start by looking at your first-party data to understand your audience’s needs, their behavior, what information they need, and when to convert at given points. Build the Foundation Build the Foundation Next, we research your buyers and competitors to understand what kind of creative strategy will be most effective. Then we audit your existing ad accounts to identify opportunities for immediate results. Launch Your Campaign Launch Your Campaign Display campaigns are key drivers of awareness. Most digital display advertising campaigns are part of a full-funnel strategy alongside paid search and social. Our platform experts ensure your campaigns are launched smoothly and stay within budget. Evolve + Optimize Evolve + Optimize Finally, we monitor and report on results to keep track of campaign performance. This leads to ad optimizations and potential strategy pivots as needed. At this point, we’re able to conduct scientific tests and advanced analyses for new kinds of insight. Types of Display Services Where do display ads fit into your digital marketing strategy? How do display ads push your customers to convert? By focusing on these questions, our display advertising services are tailored to your exact business goals. Integration with your CRM and analytics for advanced tracking and insightful reporting gives you the data you need to understand your audience and push conversions. Read More + Read Less - Video Ads Video ads are one of the top-performing tools in your arsenal. Striking visuals and data-backed design combine with our paid media expertise to deliver your message. Utilize strategy, analytics, and design with a creative approach that drives results. Banner Ads Banner ads are one of the original forms of digital display advertising that include embedding an advertisement into an existing webpage. Silverback’s banner ads utilize quality graphics, excellently written content, and the perfect advertising strategy to help our clients meet their goals. Dynamic Display Ads Dynamic display advertising operates within the Google AdWords display network. It allows a website to dynamically display ads to users based on products they have previously browsed on websites. Track data and find users who are looking for your specific product or service. Mobile Display Ads Mobile display ads are for smartphone users specifically and designed with those benefits and limitations in mind. Silverback utilizes mobile display ads for maximum reach and conversion with your business goals in mind. Interactive Ads Another successful advertising tactic is creating interactive ads. These ads help you engage audiences directly for lead conversion and valuable feedback. A typical example of an interactive ad takes the form of a playable game. Silverback implements interactive ads that allow your future customers to find out first-hand how great your product is. Case Study FiscalNote How a policy insights company leveraged better marketing insights to drive growth in a global pandemic Case Study Ritz-Carlton Residences How a luxury living brand overcame a major economic crisis and tripled annual sales. What’s Included in Display Advertising Management? Custom Audience Targeting Utilize analytic tools to identify your target audience and create display ads specifically for them. Ad Copywriting Engage quality ad copywriting to improve your brand awareness and persuade your audience. Ad Creative Production Combine creative and analytic expertise for data-driven display design that converts. Monitoring and Reporting Gain transparent access to your data—both performance metrics and ad spend. Optimization Optimize your strategy and approach to improve performance and enhance results. “I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.” “One of the best things about Silverback is their ability to communicate with non-technical people. Transitioning from traditional marketing to having a digital strategy would not have happened without them.” “Working with Silverback is easy. We see better engagement and more revenue for less spend.” Nancy Weaver, Digital Marketing Manager, Lexis Nexis Kevin Kincaid, CMO, AAFMAA Romain Coetmellec, Digital Fundraising and Advocacy Leader, Ocean Conservancy Blog When Should You Use Responsive Display Ads? When Should You Use Responsive Display Ads? View Now Frequently Asked Questions What is the difference between display and programmatic? Display and programmatic are basically the same. Google Display Network is a programmatic ad platform. The main difference with using Google is the targeting criteria Google has available and the ability to influence other Google campaigns. Other third party programmatic ad platforms typically either have very prohibitive budget minimums, or they potentially rely too much on cookies to be successful in a potentially cookieless future. How should you measure the effectiveness of a display campaign? Display campaign effectiveness often depends on your goals & targeting. If you want awareness, look at traffic, impressions, reach, and CPC. If you are using display remarketing or other lower funnel tactics, we recommend tracking sales, leads, revenue, cost/lead, etc. Complete Your Digital Marketing Strategy Paid Social Meet your audience where they spend the time and leverage the power of social media platforms. Learn More Paid Search Explore the power of search engines and take advantage of your audience’s intent. Learn More Performance Creative Boost your paid media campaigns with performance-driven creative made in-house by experts. Learn More SEO + Content Create content designed to increase brand authority and search visibility. Learn More Strategy + Analytics Follow up creative strategies with data-based analysis for improved results. Learn More Unlock Your Growth Potential Contact Us