Paid Media

Display Advertising Services

Don’t get lost in the noise. When it comes to digital display advertising, eye-catching creative is what captivates your ideal buyer. Silverback Strategies display advertisements will engage your audience every stage of your marketing funnel.

WHY CHOOSE Silverback AS
Your Display Marketing Agency?

You need a display marketing agency that builds brand awareness and gets users to act. At Silverback, our marketing teams collaborate across disciplines to drive results. This means paid media, content, and design specialists work together to make sure you have the most knowledgeable team to lean on for your digital display advertising. 

We’ve adapted with display ad platform changes for the past 15 years. Our digital display advertising services combine platform expertise with strategic perspective to bring you the right kind of leads and sales.

Our culture of healthy communication means happier and higher-performing employees and clients. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.

Our display marketing experts aren’t confined to their teams. They work hand-in-hand with teammates in other disciplines. This way, display ads are designed in a way that compliments your campaigns across channels.

Our Display Advertising Process

Align Goals + Objectives

Based on your lead-to-sales funnel, we first start by looking at your first-party data to understand your audience’s needs, their behavior, what information they need, and when to convert at given points.

Build the Foundation

Next, we research your buyers and competitors to understand what kind of creative strategy will be most effective. Then we audit your existing ad accounts to identify opportunities for immediate results.

Launch Your Campaign

Display campaigns are key drivers of awareness. Most digital display advertising campaigns are part of a full-funnel strategy alongside paid search and social. Our platform experts ensure your campaigns are launched smoothly and stay within budget.

Evolve + Optimize

Finally, we monitor and report on results to keep track of campaign performance. This leads to ad optimizations and potential strategy pivots as needed. At this point, we’re able to conduct scientific tests and advanced analyses for new kinds of insight.

Types of Display Services

Where do display ads fit into your digital marketing strategy? How do display ads push your customers to convert? By focusing on these questions, our display advertising services are tailored to your exact business goals. Integration with your CRM and analytics for advanced tracking and insightful reporting gives you the data you need to understand your audience and push conversions.

Video Ads

Video ads are one of the top-performing tools in your arsenal. Striking visuals and data-backed design combine with our paid media expertise to deliver your message. Utilize strategy, analytics, and design with a creative approach that drives results. 

Banner Ads

Banner ads are one of the original forms of digital display advertising that include embedding an advertisement into an existing webpage. Silverback’s banner ads utilize quality graphics, excellently written content, and the perfect advertising strategy to help our clients meet their goals. 

Dynamic Display Ads

Dynamic display advertising operates within the Google AdWords display network. It allows a website to dynamically display ads to users based on products they have previously browsed on websites. Track data and find users who are looking for your specific product or service. 

Mobile Display Ads

Mobile display ads are for smartphone users specifically and designed with those benefits and limitations in mind. Silverback utilizes mobile display ads for maximum reach and conversion with your business goals in mind. 

Interactive Ads

Another successful advertising tactic is creating interactive ads. These ads help you engage audiences directly for lead conversion and valuable feedback. A typical example of an interactive ad takes the form of a playable game. Silverback implements interactive ads that allow your future customers to find out first-hand how great your product is. 

What’s Included in Display Advertising Management?

Custom Audience Targeting

Utilize analytic tools to identify your target audience and create display ads specifically for them.

Ad Copywriting

Engage quality ad copywriting to improve your brand awareness and persuade your audience.

Ad Creative Production

Combine creative and analytic expertise for data-driven display design that converts.

Monitoring and Reporting

Gain transparent access to your data—both performance metrics and ad spend.


Optimize your strategy and approach to improve performance and enhance results.

“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

“One of the best things about Silverback is their ability to communicate with non-technical people. Transitioning from traditional marketing to having a digital strategy would not have happened without them.”

“Working with Silverback is easy. We see better engagement and more revenue for less spend.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Kevin Kincaid, CMO, AAFMAA

Romain Coetmellec, Digital Fundraising and Advocacy Leader, Ocean Conservancy


When Should You Use Responsive Display Ads?

When Should You Use Responsive Display Ads?

Frequently Asked Questions

Display and programmatic are basically the same. Google Display Network is a programmatic ad platform. The main difference with using Google is the targeting criteria Google has available and the ability to influence other Google campaigns. Other third party programmatic ad platforms typically either have very prohibitive budget minimums, or they potentially rely too much on cookies to be successful in a potentially cookieless future.

Display campaign effectiveness often depends on your goals & targeting. If you want awareness, look at traffic, impressions, reach, and CPC. If you are using display remarketing or other lower funnel tactics, we recommend tracking sales, leads, revenue, cost/lead, etc.

Unlock Your Growth Potential