SEO + CONTENT SEO and Content Marketing Services Google makes thousands of updates to its search algorithm every year. Without the quality content and technical expertise needed to optimize pages for performance, you could be leaving leads and sales on the table. Work with Silverback to execute an SEO and content strategy that delivers real organic growth. Read More + Read Less – View All Services 30% eCornell increase in domain authority YoY 667% Long Home Products increase in web traffic YoY 300% Ritz-Carlton Residences increase in sales YoY 30% eCornell increase in domain authority YoY 667% Long Home Products increase in web traffic YoY 300% Ritz-Carlton Residences increase in sales YoY 30% eCornell increase in domain authority YoY 667% Long Home Products increase in web traffic YoY 300% Ritz-Carlton Residences increase in sales YoY WHY CHOOSE Silverback AS Your SEO and Content Marketing Agency? SEO and content marketing generates revenue through content that attracts links, shares, and clicks. But what worked even a few years ago may be obsolete today. Our marketing specialists keep a pulse on the latest topics, trends and best practices so your campaigns can flex and adapt as needed. Read More + Read Less - Fifteen years of SEO expertise We anticipate changes to website design trends, algorithm updates, and shifts in consumer behavior so your site can evolve in future digital environments. You’ll work with a team built for performance We take team health seriously. Our focus on strong team chemistry leads to happier clients and higher-performing campaigns. It’s no wonder Inc. Magazine, Ad Age and Washington Post have recognized Silverback’s culture. Innovation from cross-channel collaboration The best results happen when teammates collaborate effectively. That’s why our SEO and content experts work closely with design, analytics, and paid media counterparts to source data and insights to constantly improve performance. Our Services What We Offer Search Engine Optimization Content Marketing Search Engine Optimization Get found, get leads, and get ahead of the competition with back-end and on-page SEO expertise. Whether you're looking for editorial content to rank and educate, technical expertise to set a strong foundation for your site, or specific types of SEO strategies for your unique business, Silverback will get your website in front of valuable search traffic. Learn More Editorial SEO Combine technical SEO and content marketing to optimize your thought leadership for search. Learn More Technical SEO Optimize every aspect of your website to provide the best possible experience for users and crawlers alike—and drive performance.Learn More Local SEO Target specific areas with unique tactics that let you show up in map packs and beyond.Learn More Ecommerce SEO Improve the visibility of your D2C business with strategies designed to target ecommerce-specific features. Learn More SEO Audit Understand where your site stands in terms of SEO best practices and the competitive SERP landscape. Learn More Content Marketing Combine behavioral data, SEO, and performance creative to connect audiences with your content and brand. Whether your content goal is lead generation, sales, meaningful engagement, or driving website traffic, content marketing makes it real. Learn More Email Marketing Understand what happens to your leads after conversion through audits, strategies, and implementation. Learn More Ad Hoc Copywriting Performance-based content creation driven by best practices for the specific channel the content’s destined for. Learn More Search Engine Optimization Search Engine Optimization Get found, get leads, and get ahead of the competition with back-end and on-page SEO expertise. Whether you're looking for editorial content to rank and educate, technical expertise to set a strong foundation for your site, or specific types of SEO strategies for your unique business, Silverback will get your website in front of valuable search traffic. Learn More Editorial SEO Combine technical SEO and content marketing to optimize your thought leadership for search. Learn More Technical SEO Optimize every aspect of your website to provide the best possible experience for users and crawlers alike—and drive performance.Learn More Local SEO Target specific areas with unique tactics that let you show up in map packs and beyond.Learn More Ecommerce SEO Improve the visibility of your D2C business with strategies designed to target ecommerce-specific features. Learn More SEO Audit Understand where your site stands in terms of SEO best practices and the competitive SERP landscape. Learn More Content Marketing Content Marketing Combine behavioral data, SEO, and performance creative to connect audiences with your content and brand. Whether your content goal is lead generation, sales, meaningful engagement, or driving website traffic, content marketing makes it real. Learn More Email Marketing Understand what happens to your leads after conversion through audits, strategies, and implementation. Learn More Ad Hoc Copywriting Performance-based content creation driven by best practices for the specific channel the content’s destined for. Learn More Our Process Silverback's Formula for Growth Our SEO and content marketing process is rooted in a firm understanding of your business and your buyers. This gives us the tools we need to grow organic search visibility. Align Goals + Objectives – First, we connect your marketing objectives to your business goals and chart your lead-to-sale journey. Build the Foundation – Next, we research your customers to understand when, how and why they make buying decisions. These insights help develop content strategy. Launch Your Campaign – Then, our content experts and copywriters produce the functional and editorial content needed to drive more organic search traffic to your site. Evolve + Optimize – Finally, monthly reporting and analysis help identify organic search opportunities, new content to develop, and existing content that can be updated and republished. What’s Included In SEO and Content Marketing Services? Search visibility isn’t possible without quality content built for both people and search engines. At Silverback, we understand the essential roles functional and editorial content play—and the key areas in which they overlap. Content Creation Performance-based copywriters and content strategists plan and create copy to perform on various platforms. SEO Expertise Combine the knowledge of technical and content experts for a modern approach to SEO and content marketing. Holistic Strategy Single strategy development that combines paid media, content, and SEO best practices to align with business goals. Keyword Management Data-driven keyword selection, planning, tracking, and optimization for functional and editorial site pages. Monthly Game Plans Transparent updates on SEO and content initiatives for each month. Regularly scheduled meetings Regular communication and meetings to provide updates on performance, cost, and results. “I very much appreciate the team’s hard work and dedication to our brand. With the results we see and how easy it is to work together, Silverback is a true partner.” “What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.” Amanda Hauptfleisch, Associate Director of Marketing, Cornell Pia Miralao, Director of Web Properties, K12 Case Study Long Roofing How data alignment led a leading roofing company to rapid growth. Case Study AAFMAA How a 138-year-old company transformed from traditional to digital. White Paper SEO Migration Checklist SEO Migration Checklist. Download Download Frequently Asked Questions How do you measure success of SEO and content marketing? Silverback utilizes our partnerships with Google Analytics and other third-party programs to track and dig for insights. Our Analytics experts set up your instance to track goal completions, traffic, site speed, domain authority changes, and more. How do you get links from third-party sites? Backlink growth can happen organically if the content you produce is valuable and exclusive to you. However, this isn’t always the norm. Many times, getting links from third-party sites requires reaching out to website editors, marketers, or journalists requesting they add specific links to specific web pages. What role do PR teams play in earned media? PR teams are vital in a successful earned media campaign. By getting the word out to interested parties, PR teams get other business and outlets speaking about your brand and spread awareness. As a result of these conversations and references, we are able to establish link connections between sites, building a stronger backlink profile for Google that helps boost rankings on the SERPs. Complete Your Digital Marketing Strategy SEO and content marketing are core pieces, but don’t make up a full digital strategy. Build the right plan, reach buyers quickly, and set up analytics to measure success. Paid Media Grab the attention of users on major digital platforms like Facebook, Google and LinkedIn. Learn More Strategy + Analytics Understand how, when, and why your buyers buy with empirical data. Learn More Paid Media Grab the attention of users on major digital platforms like Facebook, Google and LinkedIn. Learn More Strategy + Analytics Understand how, when, and why your buyers buy with empirical data. Learn More Unlock Your Growth Potential Contact Us