SEO and Content Marketing Services
Google makes thousands of updates to its search algorithm every year. Without the quality content and technical expertise needed to optimize pages for performance, you could be leaving leads and sales on the table. Work with Silverback to execute an SEO and content strategy that delivers real organic growth.
WHY CHOOSE Silverback AS
Your SEO and Content Marketing Agency?
SEO and content marketing generates revenue through content that attracts links, shares, and clicks. But what worked even a few years ago may be obsolete today. Our marketing specialists keep a pulse on the latest topics, trends and best practices so your campaigns can flex and adapt as needed.
We anticipate changes to website design trends, algorithm updates, and shifts in consumer behavior so your site can evolve in future digital environments.
We take team health seriously. Our focus on strong team chemistry leads to happier clients and higher-performing campaigns. It’s no wonder Inc. Magazine, Ad Age and Washington Post have recognized Silverback’s culture.
The best results happen when teammates collaborate effectively. That’s why our SEO and content experts work closely with design, analytics, and paid media counterparts to source data and insights to constantly improve performance.
Get found, get leads, and get ahead of the competition with back-end and on-page SEO expertise. Whether you're looking for editorial content to rank and educate, technical expertise to set a strong foundation for your site, or specific types of SEO strategies for your unique business, Silverback will get your website in front of valuable search traffic.Learn More
Combine technical SEO and content marketing to optimize your thought leadership for search. Learn More
Optimize every aspect of your website to provide the best possible experience for users and crawlers alike—and drive performance.
Target specific areas with unique tactics that let you show up in map packs and beyond.
Improve the visibility of your D2C business with strategies designed to target ecommerce-specific features. Learn More
Understand where your site stands in terms of SEO best practices and the competitive SERP landscape. Learn More
Combine behavioral data, SEO, and performance creative to connect audiences with your content and brand. Whether your content goal is lead generation, sales, meaningful engagement, or driving website traffic, content marketing makes it real.Learn More
Understand what happens to your leads after conversion through audits, strategies, and implementation. Learn More
Performance-based content creation driven by best practices for the specific channel the content’s destined for. Learn More
Silverback's Formula for Growth
Our SEO and content marketing process is rooted in a firm understanding of your business and your buyers. This gives us the tools we need to grow organic search visibility.
Align Goals + Objectives – First, we connect your marketing objectives to your business goals and chart your lead-to-sale journey.
Build the Foundation – Next, we research your customers to understand when, how and why they make buying decisions. These insights help develop content strategy.
Launch Your Campaign – Then, our content experts and copywriters produce the functional and editorial content needed to drive more organic search traffic to your site.
Evolve + Optimize – Finally, monthly reporting and analysis help identify organic search opportunities, new content to develop, and existing content that can be updated and republished.
What’s Included In SEO and Content Marketing Services?
Search visibility isn’t possible without quality content built for both people and search engines. At Silverback, we understand the essential roles functional and editorial content play—and the key areas in which they overlap.
Performance-based copywriters and content strategists plan and create copy to perform on various platforms.
Combine the knowledge of technical and content experts for a modern approach to SEO and content marketing.
Single strategy development that combines paid media, content, and SEO best practices to align with business goals.
Data-driven keyword selection, planning, tracking, and optimization for functional and editorial site pages.
Monthly Game Plans
Transparent updates on SEO and content initiatives for each month.
Regularly scheduled meetings
Regular communication and meetings to provide updates on performance, cost, and results.
“I very much appreciate the team’s hard work and dedication to our brand. With the results we see and how easy it is to work together, Silverback is a true partner.”
“The Silverback Team is amazing! They drive and execute my digital and content strategies. I’m a very happy customer.”
“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”
Amanda Hauptfleisch, Associate Director of Marketing, Cornell
Chris Kolling, Head of Marketing, Deepwatch
Pia Miralao, Director of Web Properties, K12
Frequently Asked Questions
Silverback utilizes our partnerships with Google Analytics and other third-party programs to track and dig for insights. Our Analytics experts set up your instance to track goal completions, traffic, site speed, domain authority changes, and more.
Backlink growth can happen organically if the content you produce is valuable and exclusive to you. However, this isn’t always the norm. Many times, getting links from third-party sites requires reaching out to website editors, marketers, or journalists requesting they add specific links to specific web pages.
PR teams are vital in a successful earned media campaign. By getting the word out to interested parties, PR teams get other business and outlets speaking about your brand and spread awareness. As a result of these conversations and references, we are able to establish link connections between sites, building a stronger backlink profile for Google that helps boost rankings on the SERPs.
Complete Your Digital Marketing Strategy
SEO and content marketing are core pieces, but don’t make up a full digital strategy. Build the right plan, reach buyers quickly, and set up analytics to measure success.