SEO + CONTENT

Local SEO Services

Local search rankings can make or break your brand’s online visibility. If your website isn’t on page one, it may as well be invisible. Silverback’s local SEO services boost your company’s online local authority and relevance, leading to higher rankings, a presence in the map packs, and better conversion rates.

Why Choose Silverback as Your
Local SEO Agency?

You want a local SEO agency that makes marketing easier, so you can get back to focusing on strategy. Silverback offers an award-winning roster of platform experts who get the most out of major marketing platforms.

For fifteen years, we’ve helped companies optimize web pages for local search intent. Work with an agency that has navigated major algorithm updates and market shifts.

Team-building is taken seriously at Silverback. Our focus on team health creates an environment where people do their best work. Our company culture has been recognized as a top place to work by organizations like Inc. Magazine, Ad Age and Washington Post.

Instead of organizing departments around service lines, we group search, social, content and creative experts around client accounts. This cross-channel collaboration strengthens your marketing all along the customer journey.


Our Local SEO Process

Align Goals + Objectives

First, we create a lead-to-sale map to show the conversions along your customer journey. This helps to forecast goals that align with your broader strategy. We also verify your Google Business Profile.

Build the Foundation

Next, we gather data and conduct research to understand your buyers and how they search. We analyze results pages, audit your Google Analytics account, and perform a competitor analysis.

Launch Your Campaign

We focus on local keyword research and local link building to improve your overall SEO standing. We also leverage tools to sync your business information across the web.

Evolve + Optimize

Finally, we establish a feedback loop between analytics, SEO, and content specialists to identify opportunities and uncover new insights to continuously grow your local search presence.

What’s Included in Local SEO Marketing Services?

We focus on capturing search traffic with the highest intent to convert. That means you get seen by your ideal customers searching for a business like you, near them.

Local Keyword Management

Identify keywords that bring in qualified local traffic—not just traffic from anywhere. Silverback monitors how your customers find your local business, how that changes over time, and how your content can target local keywords.

Customized Reporting

There are nearly 20,000 cities, towns and villages in the U.S. Each is unique, and requires a different local SEO strategy. That’s why we build custom reports to monitor how your local SEO marketing investments impact leads and sales.

Brand Consistency Across Listings

Establish an accurate presence for your brand to build local authority. Yext is a third-party tool that keeps our online presence consistent and claims the most influential listings across the internet. Syncing your business information with these listings improves SEO and helps customers.

Types of Local SEO Services

There are nearly 20,000 cities, towns and villages in the U.S. Each is unique, and requires a different local SEO strategy. Silverback researches your buyers and local market to understand which local SEO services you need, and which you don’t.

Local Link Building

Boost your off-site SEO with links from other, local websites that point to your domain.

On-Page Optimizations

Improve local search visibility on your own site. Update existing content to target specific keywords and optimize technical page tags.

Keyword Research, Tracking, and Implementation

Learn how customers find your local business, monitor changes over time, and create content that fits into the buyer journey.

Google Business Profile Optimization

Make sure Google knows what’s important about your business, first-hand. Monitor, track, and get reports on any changes, so you can always stay informed.

Targeted Local Organic Landing Pages

Create new landing pages that provide relevant information for specific neighborhoods, cities, and/or services to let search engines know your brand is ingrained in those communities.

Reputation Management

Respond to reviews and questions submitted by users to provide a premium brand experience for your target buyers.

“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

“Silverback Strategies has been a lifesaver for us in the SEO space.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

Julia Ziegler, Director of News & Programming, WTOP

Blog

Why is Local SEO Important?

Why is Local SEO Important? Read Now

Frequently Asked Questions

Local SEO is important for a variety of reasons. It’s a critical way to help new local customers find your business, driving more sales and conversions. It’s also a great way to take advantage of mobile and voice searches, which are both fast-growing search methods. Put simply, by improving local SEO, businesses can make themselves stand out both by being easily accessible and professional online.

With a local SEO marketing agency, it’s easy to rank higher in local SEO. With our help, it’s easy to formulate a data-driven strategy and execute it well, without having to take on extra work that burdens your in-house staff.


Unlock Your Growth Potential