Paid Media

Performance Creative Agency

Creative without strategy is art. Creative with strategy is advertising. Guide prospects to the bottom of the sales funnel with graphics and copy that appeal to your buyers. Silverback Strategies is a digital creative agency that gives you access to copywriters, motion graphic artists, designers and experienced paid media specialists.

WHY CHOOSE Silverback AS
Your Performance Creative Marketing Agency?

Silverback is a destination for premier marketing talent in the nation. Our company culture embraces open, honest communication between clients, peers, and  colleagues alike. This approach builds more meaningful relationships and aligns business goals and marketing objectives. It also leads to superior results.

You’re looking for a performance-driven agency that delivers results—luckily, we’ve been doing that for over 15 years. Since then, we’ve grown and evolved to a 60+ person agency. Our services combine platform expertise with strategic perspective to bring you the right kind of leads and sales.

Our focus on team culture and chemistry encourages teammates to challenge and support each-other. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work. 

Silverback uses behavioral analytics to structure teams for both performance and collaboration. Designers work alongside digital strategists, analysts, and paid media specialists  to uncover customer and performance insights. These teammates work together to test, analyze results, iterate and improve—everything you need from a performance creative digital agency.

Our Performance Creative Process

Align Goals + Objectives

First, our team maps your lead-to-sale journey and aligns marketing objectives to your business goals.

Build the Foundation

Next, we research your buyers to examine how, when and why they interact with you or your competitors. Once we understand where we’re headed, we build a plan for how success will be measured—entirely unique to your digital marketing objectives.

Launch Your Campaign

Then, it’s time to launch. Our platform experts build campaigns in your ad accounts and make sure your digital advertisements launch smoothly for a seamless experience.

Evolve + Optimize

Our testing and continuous feedback loops between Analytics and Design teams helps each campaign iterate and evolve over time. This process gives us the tools we need to develop creative assets that convert.

Types of Performance Creative Services

Creative accounts for half of a digital advertisement’s performance, according to Nielsen. The creative assets in your marketing campaigns need to include the right visuals and messages, placed exactly where they need to be along the customer journey.

Video Advertising

Silverback’s video marketing services are designed to catch users’ attention. Video advertising reinforces your brand story and drives meaningful engagement deeper in your marketing funnel.  Connect with your audience where they spend time and drive conversions. Learn More

Social and Display Creative

From static images to animated GIFs, our creative strategy and design resources produce creative assets to maximize engagement and conversions across social and display advertising platforms.
Learn More

What’s Included in Producing and Testing Creative Assets?

Audience Insights

Maximize the impact of your campaigns with an understanding of how, when and why your buyers buy.

Creative Strategy

Develop a holistic plan for your digital advertisements through customer research, ad platform delivery & performance insights, and digital creative best practices.

Messaging + Copy

Drive specific actions and increase conversion rates with the right words, tone of voice, and key messaging points.

Measurement + Testing

Gauge creative success through precise measurement and testing, followed by the necessary adjustments.

Periodic Creative Refreshes

As users become fatigued by ads, creative is refreshed to fuel A/B tests and keep buyers engaged.

“I value the Silverback Team’s ability to think strategically, then go above and beyond. They measure performance in actual business outcomes, unlike other agencies.”

“Hats off to the Silverback Team for their dedication to our brand and creating such awesome content.”

“The best part about working with Silverback is they ARE my marketing team.”

Doug Calvelage, Sr. Director, Global Demand and Digital Marketing, Blackboard

Amanda Hauptfleisch, Associate Director of Marketing, Cornell

Chris Kolling, Head of Marketing, Deepwatch


How to Build & Scale a First-Party Data Strategy

How to Build & Scale a First-Party Data Strategy

Frequently Asked Questions

Creative refresh rates are dependent upon audience size and the length of your sales cycle. Larger audiences and shorter sales cycles require less-frequent refreshes on average. Frankly, though, you should refresh your digital creative when it starts to lose effectiveness – so having the right measurement plan in place to track creative performance is critical. Planning your creative strategy on a quarterly basis and using a retainer model helps our Design and Paid Media teams stay ahead of creative fatigue.  

In-house design teams are often tasked with supporting a multitude of organizational creative projects – not solely those related to marketing. Competing with other internal creative priorities, combined with the fact that internal designers lack the platform expertise of a paid media specialist – can make coordination with an in-house creative team challenging and detrimental to performance. However, with the right workflows in place we have seen success with in-house design teams executing Silverback-provided creative strategy.

When deciding which ad format to leverage, we always come back to our original strategy and ad format delivery insights from social, display and video ad platforms. What are you trying to accomplish? What are your goals? What do we have to work with? Where is your audience? Which ad formats are receiving priority from ad algorithms? These questions help us determine which ads we need, where we need to place them, and what goes into creative and messaging. 

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