Paid Media

Performance Video Marketing Services

Connect with your buyers quickly and efficiently with performance-driven video ads. The best combination of creative, analytics, and paid media can be used for video ads across your customer journey. No other video marketing agency combines cross-channel expertise, analytical prowess, and creative strategy like Silverback.

WHY CHOOSE Silverback AS
Your Video Ads Agency?

At Silverback, we’re determined to offer you the best video advertising agency experience. Our nationally sourced team is backed by a culture that loves questions like “what if?” so you’re always getting fresh ideas for new campaigns. Our passion for digital marketing keeps us on top of platform best practices, industry trends, and new formats for video ads, so you get thoughtful, data-driven campaigns that deliver more leads and sales.

Since the early days of digital marketing, we’ve adapted alongside platform changes and algorithm updates. Working with Silverback gives you a partner with the flexibility to navigate changes to technology, regulations, and consumer behavior.

We believe performance starts with team health. When our people communicate openly and honestly, we’re happier and perform better. Publications like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work. 

Our video marketing experts aren’t confined to silos. They work hand-in-hand with teammates in other disciplines, making sure your video ads are impact throughout the customer journey.

Our Video Ads Process

Align Goals + Objectives

First, we understand how your users become buyers today by mapping your lead-to-sale journey. Then we align your business goals to marketing objectives so your investments focus on making a business impact.

Build the Foundation

Next, we audit your existing video ads, then source customer insights to influence a creative strategy designed to convert. We then build a plan for measuring success based on your digital marketing objectives.

Launch Your Campaign

Our video marketing services are led by platform specialists who understand the nuances of platforms like YouTube, LinkedIn, and Instagram. This means campaigns will launch smoothly, starting off on the right foot.

Evolve + Optimize

Finally, we monitor your video ads performance and communicate insights through a feedback loop between analytics, creative, and paid media teams. This enables structured A/B tests that help iterate and improve campaigns over time.

Types of Video Ads

Video ads need to have a purpose. There are different types and use cases, depending on your strategy and content available to you. Our team understands the different types of video ads and how they fit into a full-funnel digital marketing strategy.

Company Culture Video

Highlight the human side of your brand. Show buyers what life is like at your company, and the people that make you great.

Q&A Video

Answer your buyers’ most pressing questions so you can educate your audience at scale.

Product or Service Video

Showcase a specific product or service to build awareness among your audience.

Case Study Video

Tell the story of how your buyers used your brand to solve a problem or achieve something great.

Testimonial Video

There is no better spokesperson for your video ads than customers themselves. 

Explainer Video

Describe who you help and the problem you solve in a way that makes viewers want to learn more.

What’s Included In Performance Video Marketing Services

Silverback pinpoints where video marketing services fit at each step of your customer journey. Video ads are designed with a specific goal in mind—be it awareness, lead gen, or explainer—and tie back to our overall strategy.


Don’t limit yourself just to what looks good. We create video ads that perform best for your unique audience and on specific platforms. Our feedback loop between creatives and paid media experts means your videos ads are constantly optimizing.

Custom Creative

Need help developing a consistent digital presence? We got you. Already have strict guidelines? We can work with those, too. Each one of our campaigns is built with your brand and business at the forefront, so no matter the campaign or platform, your video ads are unmistakably yours.


We offer licensed, royalty-free stock footage, along with a library of audio, on-screen text, motion graphics, and other design elements that are free for you to use and own. We may make your video ads, but it’s always going to be yours.

“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12


How to Build a Creative Team for High-Performance Paid Media Campaigns

How to Build a Creative Team for High-Performance Paid Media Campaigns

Frequently Asked Questions

Our process begins by fully understanding the objective of your video ads so the concepts we create and test are as effective as possible. From there, we break down industry trends, audience insights, and data to create an engaging story through our client’s ad creative. Once we’ve created our initial ad, we work diligently to improve it using insights from past campaigns.

Video is a powerful medium, and its versatility is one of the reasons why it has become so popular. Video ads can be used on social media, on your branded website, and across a variety of other platforms. However, producing videos can be overwhelming for your in-house team. That’s why so many companies invest in video marketing services from an external agency.

Investing in a great video marketing campaign doesn’t need to be expensive. We’ve worked with businesses to make videos and develop campaigns according to their needs and budget.

Unlock Your Growth Potential