PAID SEARCH AGENCY FOR B2C
Built for How Search Actually Works Now
We build paid search campaigns that feed platforms the right data, apply the right guardrails, and focus on what actually drives growth, not just conversions that look good in-platform.
Paid search that turns "ready to buy" into revenue.
Tight keyword lists. Manual big adjustments. Exact match control. That paid search playbook is obsolete.
Our approach is built around what actually drives performance today: the quality of the signals you feed the algorithm, the guardrails you put around AI-driven formats, and the measurement rigor to know what search is genuinely contributing versus what it’s just taking credit for.
We connect paid search to the broader media mix because search captures demand; it doesn’t create it. The two have to work together.
Our Paid Search Methodology
1. Audit + Signal Assessment
We start by diagnosing what’s really happening in your account.
Are you optimizing toward conversions that reflect real business outcomes? Is your tracking accurate? Are you feeding platforms enough to teach the algorithm anything useful?
We identify where results are inflated, where signals are weak, and where the real opportunity is.
2. Restructure + Launch
We rebuild campaigns around how paid search actually works today.
That means aligning conversion data to real outcomes, restructuring campaigns for AI-driven formats, and putting guardrails in place so platforms don’t overspend or optimize in the wrong direction.
3. Test + Scale
We don’t “set and monitor.” We run structured experiments.
Bidding strategies, audiences, creative, campaign types. We test to understand what’s actually driving incremental growth.
Then we scale what works, cut what doesn’t, and bring you reporting that connects spend to business outcomes.
$500 Million
in managed media spend
73% NPS
average client Net Promoter Score
18 Years
of Media, SEO, Creative, and Measurement
The Silverback Difference
Who cares about metrics if they don’t impact your goals?
01.
We make your goals our goals
Hitting your goals isn’t just about measuring your success—it’s how we measure ours.
02.
We keep you ahead of the curve.
We run thousands of media tests every year to understand what works and what’s next.
03.
We help you explain your wins to your boss.
Our custom reports, tailored to your stakeholders, clearly prove marketing’s impact on the business.
Our Paid Search Services
Paid search built for revenue, not just clicks.
What’s Included in Paid Search Services?
Keywords are an input, not a strategy. We combine search intent, audience data, and accurate conversion tracking to give platforms the context they need to find your best customers and spend your budget where it actually drives growth.
Keyword + Audience Strategy
Keywords are an input, not an entire strategy. We combine search intent with audience signals and first-party data to give platforms the context they need to find your best customers.
Campaign Structure + Build
Structure determines what the algorithm can learn and, ultimately, campaign performance. We build campaigns designed for how platforms operate today (with the right conversion goals, audience inputs, and guardrails), not how they worked five years ago.
Smart Bidding + Budget Management
Bidding is automated, but that doesn’t mean it’s hands-off. The strategy lives in how you define success, how you segment campaigns, and how you prevent platforms from optimizing toward easy wins at the expense of real growth. We guide how platforms spend your budget to improve efficiency and control costs.
AI Ad Format Management (PMAX, Demand Gen, AI Max)
AI Ad formats remove manual targeting almost entirely. We manage them with strong input signals, clear guardrails, and structured testing so they scale efficiently instead of cannibalizing other channels.
Ad Copywriting + Testing
Search ads still need to win attention, and creative is a targeting signal as much as it is messaging. We test ads that align with intent, resonate with your best audiences, and give algorithms better material to work with to improve conversion.
Landing Page Strategy
Clicks don’t convert on their own. We align landing pages to search intent and ad messaging so traffic turns into outcomes (not just sessions).
Conversion Tracking + Analytics Setup
If your conversion data doesn’t reflect real business outcomes, you’re teaching the algorithm to optimize for the wrong thing. We make sure your tracking is accurate, complete, and useful.
Incrementality Measurement
Not every conversion is new business, but incrementality tells you exactly which ones are. We test what paid search is actually contributing to growth so you can invest at the right level.
Ongoing Optimization + Reporting
No fluff. No vanity metrics. You’ll see what’s working, what’s not, what we tested, and what we’re doing next.
Why Choose Silverback as Your Paid Search Agency?
Work With UsFrom Keywords to Signals
The old paid search playbook is fading. Match types matter less. Manual control is disappearing. What platforms need now is quality data: accurate conversion signals, first-party audience data, and creative that helps algorithms find the right people. That’s where we focus.
AI With Guardrails
We adopt new formats early (Performance Max, Demand Gen, AI-driven campaigns), but we launch them with clear guardrails, test their real contribution using incrementality, and make sure they’re driving new growth instead of taking credit for conversions you already would have gotten.
Search as Part of the Mix
Search captures demand. It doesn’t create it. We connect your paid search strategy to paid social, creative, and measurement, so everything works together to drive better outcomes and you can prove what search is contributing to revenue.
FAQs
How has AI changed paid search marketing?
AI now controls most of how campaigns run, including bidding, targeting, and even ad delivery. That means success depends less on manual setup and more on the quality of your inputs. If your data, structure, or signals are off, performance suffers, even if the platform says things look good.
How do you manage Performance Max and other AI campaign types?
We define clear guardrails, control inputs like conversion data and creative, and test their impact against other campaigns. Most importantly, we measure whether they’re driving incremental growth, not just taking credit for conversions you already would have gotten.
How do you measure whether paid search is actually driving growth?
We use incrementality testing to understand what search is truly contributing to revenue. That helps us avoid over-investing in campaigns that look strong but aren’t adding new value.
How does paid search work alongside paid social and other channels?
Search captures existing demand. Paid social helps create it. When both are aligned (along with creative and measurement) you get stronger performance across the board. That’s how we approach every account.
What should I look for in a paid search agency?
Look for how they think, not just what they manage. Do they focus on signals or just keywords? Do they test and adapt or just maintain campaigns? Do they measure real growth or rely on platform metrics? The answers will tell you everything.
Is paid search the same as PPC?
They’re often used interchangeably. But modern paid search goes beyond traditional PPC management tactics. It includes AI-driven formats, audience signals, and a stronger focus on measurement and business impact.
Ready to See What’s Working (and What’s Not)?
If you’re spending $50K+/month, there’s opportunity in your account. We’ll find it.
