PPC AGENCY FOR B2C
Make Your Ad Spend Work Harder
Ad costs are rising. Your results aren’t. That’s the problem. Silverback helps brands cut wasted spend and activate media algorithms for revenue growth.
Digital advertising built to win customers.
Google and Meta are pouring billions into AI. AI designed to maximize their platform revenue – not yours. Without proper oversight, those algorithms chase cheap conversions, inflate auctions, and optimize toward outcomes that look good but don’t move your business forward.
Most agencies make it worse. Media, creative, and measurement operate in separate teams that rarely act on each other’s insights. Siloed media buyers ignore modeling and incrementality testing. Bad signals get scaled.
We rebuilt from the ground up to fix that. We don’t have a media team, a measurement team, and a creative team. We have one integrated team — growth strategy, media strategy, measurement and data science, performance creative, and platform activation — built to act on the same insights, together.
Our PPC Methodology
1. Eliminate Media Waste
Most accounts are leaking money.
We find spend that isn’t driving new revenue and cut it fast.
Better margins start here.
2. Feed AI Better Signals
AI is only as good as the inputs you feed it.
We fix tracking, define your best customers, and align campaigns and creative so platforms can find more of them.
3. Grow Profitably
Once the foundation is right, we scale. More budget goes to what actually drives revenue, not what just looks good in-platform.
$500 Million
in managed media spend
73% NPS
average client Net Promoter Score
18 Years
of Media, SEO, Creative, and Measurement
The Silverback Difference
Who cares about metrics if they don’t impact your goals?
01.
We make your goals our goals
Hitting your goals isn’t just about measuring your success—it’s how we measure ours.
02.
We keep you ahead of the curve.
We run thousands of media tests every year to understand what works and what’s next.
03.
We help you explain your wins to your boss.
Our custom reports, tailored to your stakeholders, clearly prove marketing’s impact on the business.
Our Paid Media Services
Industry leading media, creative and measurement under one roof.
What’s Included in Paid Media Management?
Silverback doesn’t wait for media results, we create them. With constant testing, we learn fast and chase revenue, not clicks, so you always know what’s working and what we’re doing about it.
Media Strategy
We plan around revenue, not platforms. Every strategy is built on how your customers actually buy, and where your spend drives profitable growth.
Media Buying
Every dollar has a job. We allocate spend where it performs, not where it’s easiest to track.
Campaign Build + Optimization
Structure matters. A lot. We simplify and consolidate campaigns so algorithms can find more of your best customers.
Ad Platform Testing
New features. New bidding strategies. New audiences. A different budget. We test constantly so your budget stays focused on what’s working now, not what worked last quarter.
Performance Creative Strategy
Creative is a key driver of performance. We build messaging that attracts the right customers and gives them a reason to act.
Creative Production + Testing
Creative is where performance is won or lost. We launch new creative fast, validate it quickly, and improve continuously.
Analytics Setup + Measurement Strategy
Bad data leads to bad decisions. We fix tracking and employ an incremental measurement framework so platforms stop chasing the wrong customers, and build reports that show how media contributes to revenue.
Incrementality Testing
Not all conversions are equal. We prove what’s actually driving new growth and what’s just taking credit.
Contribution Reporting
We connect channel performance to revenue, so you can explain performance without spinning a story.
Why Choose Silverback as Your Paid Media Agency?
Work With UsSpeed
We don’t wait for results. We create them. 500+ experiments a year means we learn fast, adjust fast, and find what works before your competitors do.
Impact
Clicks don’t pay the bills. Revenue does. We focus on what drives growth and cut everything that doesn’t.
Accountability
No guessing. No hiding behind dashboards. You’ll know what’s working, what’s not, and what we’re doing about it.
FAQs
How do you compare paid media agencies?
Start with how they measure success. If it’s clicks and conversions, you’re not getting the full picture. You want an agency focused on revenue and efficiency.
Next, look at how they work. Siloed teams slow everything down. Integrated teams move faster and make better decisions.
Finally, ask about testing. If they’re not running consistent experiments, they’re not improving performance.
What should I expect to spend to work with Silverback?
We work with brands spending at least $50K/month on media. Below that, there’s not enough scale to test, learn, and improve meaningfully.
How do I know if my ad spend is being wasted?
If costs are rising and revenue isn’t keeping up, something’s off. If you rely on platform reporting alone, you’re likely overestimating performance.
How does AI impact paid advertising?
AI is running your campaigns already. The problem: it’s optimizing for platform goals, not yours. The fix is better inputs: tracking, structure, and conversion signals.
How do you measure success?
We tie performance to revenue. Not just conversions. Not just CPL. Actual business impact.
What platforms do you manage?
Google, Meta, LinkedIn, TikTok, Reddit, plus programmatic channels like CTV and display.
What’s the difference between a paid advertising agency and in-house?
In-house teams are stretched thin. Agencies like Silverback bring a focused team across strategy, creative, and measurement, built to move faster and go deeper.
Ready to See What’s Working (and What’s Not)?
If you’re spending $50K+/month, there’s opportunity in your account. We’ll find it.
