Paid Media Search Engine Optimization Measurement

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Paid Search

Search that converts, measurement that proves it.

Paid Social

Social media measured by revenue, not likes.

Programmatic

Smarter automated ad buying without the black box.

Performance Creative

Creative that earns its budget back.

Clarity first. Then growth.

See the methodology we use to supercharge revenue growth for B2C brands.

Our Approach

Services

SEO

Organic visibility that drives real revenue.

AI Search

Be the recommendation for AI search.

Content Marketing

Content that earns trust with humans and robots.

Clarity first. Then growth.

See the methodology we use to supercharge revenue growth for B2C brands.

Our Approach

Services

MEDIA MIX MODELING (MMM)

Big-picture math that shows how marketing dollars impact revenue.

Incrementality Testing

Experiments that prove whether or not your ads create new sales.

Conversion Rate Optimization (CRO)

Get more out of the traffic you're already paying for.

Clarity first. Then growth.

See the methodology we use to supercharge revenue growth for B2C brands.

Our Approach

Inside Silverback

About

How a group of contrarians built an agency hellbent on serving clients better.

Careers

Where overachievers go to find runway and respect.

Team

Meet the people who move the numbers.

Insights

Explore the latest thinking, research, and results from the Silverback team.

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Sharp Takes, Real REsults

Blog

How-to's and hard-won lessons from the front lines.

MARKETING NEWS (POV)

Our unfiltered take on industry shifts and what they mean for your business.

Case Studies

The raw data, real numbers, and verified proof behind our biggest client wins.

Press

Gorilla’s in the news.

Andrew Nelson | October 3, 2025

How a Google URL Parameter Wiped out $3B in Reddit’s Valuation, and What Marketers Should Learn From It

Making Headlines

From major announcements to media mentions, discover the stories, achievements, and moments making headlines for our agency.

adexchanger | April 22, 2026

Programmatic Live Sports Buying Is Starting To Get Less Complicated

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Blog

Long-form thinking for marketers who want more than a hot take. Deep dives into media, creative, SEO and measurement concepts shaping today’s digital landscape, built to hold up long after this week’s headlines fade.

Case Studies

The full story behind the wins: the problem, the bet we made, and the results that proved it out. See how the work actually happened, not just the highlight reel.

Marketing News

The industry moves fast and most of the noise doesn’t matter. Each week we flag the handful of changes that actually do, and tell you what they mean for your next move.

Enough Talking, Lets get to work

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