May
29


3 powerful new AdWords features every advertiser should know

Matt Weltz Google held its Annual Performance Summit on May 24 and the magnitude of new AdWords features rolled out this year has many digital marketers salivating. For those too busy to watch the hour-long summit, or those who want a quick "How does this affect me?" without being overexposed to Googliness, I have outlined the three new AdWords features that will affect every advertiser. New AdWords features #1: Expanded text ads In an effort to better cater to a mobile-first world, Google announced what are being called the biggest change to text ads since they were introduced 15 years ago. Headline…

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May
26


4 tools marketers will love in the new Google Data Studio

Louis Belpaire Following last week's eventful Google I/O - which included updates on machine learning, wearables, digital banking and virtual reality - Tuesday's Google Performance Summit offered several interesting releases, including the launch of a promising new, free data visualization tool: Google Data Studio. Go fetch: Google Data Studio's data connectors Direct product integration. Google’s direct integrations with its own suite of products (YouTube, AdWords, Analytics, Sheets & Bigquery). Instead of pulling reports from each platform’s interface, data can be dynamically queried and updated directly from Google Data Studio. With an increasing share of user engagement happening outside of websites, this will…

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May
17


Hacking BuzzSumo: Get the most for your $99 a month

Ben Kirst BuzzSumo is a great tool for content marketers. Digging up influencers, relevant social content, brand mentions and more can be time-consuming. For most of us, time is a hot commodity, and BuzzSumo makes this kind of content research a lot easier. Here’s the problem: BuzzSumo is not cheap. A free BuzzSumo account is basically useless, because you’ll burn through your trial period and sample queries fast enough to realize that you really need BuzzSumo in your life. Free or less-expensive alternatives, like Alltop or EpicBeat’s Epictions, are nice, but nowhere near as helpful.  BuzzSumo Agency accounts are nearly $3,600 per…

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May
11


Instagram advertising is evolving like crazy. Are you?

Carissa McStay Not too long ago, Instagram users could scroll through their feed and see a friend’s French toast, a favorite celebrity’s outfit and a cousin’s view of the sunset without ever stumbling across an ad. When Facebook acquired Instagram in 2012, marketers were eager to see how the social media giant would integrate ads into the growing platform while maintaining the clean, visually appealing feed that made Instagram a hit in the first place. The result: a three-year rollout of Instagram sponsored promotions. In late 2013, Instagram served its first sponsored post, a photo depicting an afternoon tea of French macaroons.…

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