May
03


Growth, innovation make Pinterest a unique opportunity for marketers

Ben Kirst I just started writing this post about Pinterest and was immediately distracted by, well, Pinterest. I went to the site to refamiliarize myself with the platform - I don’t use it as often as Facebook or Twitter, for example - and was immediately sucked into the pinning rabbit hole. Oh, someone gave the photo of rocker BØRNS that I pinned last year a heart? Wait, it has 26 hearts? Well, then! Fifteen minutes later, here I am. Pinterest, for anyone who may have been living in their own rabbit hole, is a bookmarking platform (“it’s not a social service,” Pinterest…

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Apr
27


How to get the best insights from Google Analytics & Facebook Ad Campaign Tracking

Andrew Fuchs Google Analytics is, without question, one of the most effective platforms available to track your website’s traffic from many different sources in one place. Even just from an SEM perspective, Google Analytics gives you a great view of how your different paid advertising and social channels are performing and contributing to your overall revenue or lead targets. And it's free. While Google Analytics is certainly a place you’ll want to track your Facebook ad campaigns, it should not be your only method of measurement. Certain metrics can be relied upon between Facebook and Google Analytics, while others are more complex…

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Apr
13


Belpaire to Mid-Atlantic Marketing Summit: Success is what happens when you see the right numbers

Ben Kirst The amount of data available to digital marketers is overwhelming. It’s not difficult to picture yourself digging through insights on four or five different social and paid media platforms, pulling reams of numbers from email marketing software and checking out the competition with third-party web measurement services before even opening Google Analytics to see what’s happening on the company website. Oh, and the mobile site. And the app. Now use all of that information to make major strategic decisions. Right now. And do it again every day. Difficult? Sure, at first. Impossible? No way. The goal is to find appropriate…

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Apr
08


3 Ways to Identify High Quality Influencers Online

Shannon Thompson 3 Ways to Identify High Quality Influencers Online Influencer outreach is a time consuming process that involves finding and reaching out to important members of a niche group, market or community. Identifying quality influencers can be a challenge, but it is a major part of a long-term marketing strategy. As with any content marketing strategy, it is important to set initial goals to help measure your progress but the benefits of making influencer connections are endless. One thing to note is at times a cost may be associated with working with influencers. Take into consideration your budget when determining how…

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