Jan
26


7 Tips to Improve Your Outreach Message

Shannon Thompson Outreach can be a very complex task. For SEO, one of the main reasons for outreach is link building. Influencers and webmasters are bombarded by emails daily with similar requests from link builders across the web. Making your outreach email worthy of a response can be nearly impossible. Many steps go into strategizing, prospecting, and drafting before sending out that initial message. These tips, although simple, are often overlooked and may help to drastically improve your outreach message.   1. Identify Who You Are There are tons of cliche phrases in terms of the importance of making a good first…

Read More

Jan
13


How to Optimize YouTube Videos for Search

Shay Meadows Lately, Google has been putting a lot of emphasis on YouTube and how users are using it during Video Micro-Moments. Therefore, businesses should put some priority on optimizing their existing and upcoming YouTube videos for search engines.   Why is Video Optimization important? Google is showing videos more frequently within the search engine results page; therefore, if you want to remain competitive for your targeted keywords, it is important to have all of your videos setup so search engines can crawl your videos. In the screenshot below, Google is showing a video result before the first organic search listing. Hence,…

Read More

Jan
13


Three Google Analytics Reports for User Behavior

Adam Harahush Whether you are a digital marketing manager or a website owner, an important question that you want to answer is, “What are visitors doing on my site?” Understanding user behavior reports can reveal issues on your website that prevent users from converting, such as technical issues or content that distract users away from the intended purpose of your site. This information is very important if the goal of your website is to generate leads or revenue. Here are some great reports that you can begin pulling to understand user behavior on your site: 1) The behavior flow report: This is…

Read More

Jan
04


8 Essential Elements for On-Page SEO

Sydney Baker A good SEO strategy begins with optimizing key elements that live within the content of your website. Great content that is well organized and useful for the user are the most important characteristics of a well ranked page. Keyword in URL Mentioning target keywords in the title of the page is one the easiest and most important on-page optimizations to implement. A page’s title tag dictates to search engines what the following page’s content will be about. The important thing to keep in mind is that search engines typically count title tags up to a certain character limit (less than…

Read More

 1 2 3 >  Last ›