Jan
19


The Latest Google Location Extension Update - What You Need to Know

Louis Belpaire Google’s unchallenged dominance on search has been maintained in part by consistently improving the user experience on the search result page. These changes usually come without much notice to advertisers and can have implications on the day-to-day management of search campaigns. Earlier this month, the Google AdWords team announced that, as of Monday, Jan. 19, location extensions might begin to display the phone number associated with the advertiser’s Google My Business listing. While this will mostly be a cosmetic change for the end user, it will impact how search performance is measured. This update is especially important for local businesses…

Read More

Jan
17


Use the Keyword Planner to fuel your content strategy

Jonathan Mazo There are a lot of benefits to having a good content strategy. Publishing effective content at the right time will help keep your brand relevant to what’s on people’s minds, increasing interest and bringing more traffic to your website. The problem? Churning out content is no easy task, and is especially daunting if you’re just getting started. Luckily, there are a number of tools and techniques that can help you with the content brainstorming process. In this post, we will focus on one particular tool - the Google AdWords Keyword Planner - which was discussed in a previous blog post…

Read More

Jan
06


Google Search Console Update: New Property Set Capabilities

Shannon Thompson Google recently expanded the capabilities of its property set, making additional reports available in Google Search Console. With this expansion comes new opportunities for data analysis: any verified property can now be grouped within a single property set in Search Console, allowing the aggregate data from the numerous websites or apps within a set to be pulled in a single report. Google’s official announcement, found in the Webmaster Central Blog, notes that this update had been a popular request among users, and rightfully so — the additional reports we can now access within a property set was never available until…

Read More

Dec
30


Instagram advertising is evolving like crazy. Are you?

Carissa McStay Not too long ago, Instagram users could scroll through their feed and see a friend’s French toast, a favorite celebrity’s outfit and a cousin’s view of the sunset without ever stumbling across an ad. When Facebook acquired Instagram in 2012, marketers were eager to see how the social media giant would integrate ads into the growing platform while maintaining the clean, visually appealing feed that made Instagram a hit in the first place. The result: a three-year rollout of Instagram ads. In late 2013, Instagram served its first sponsored post, a photo depicting an afternoon tea of French macaroons. In…

Read More

 1 2 3 >  Last ›