Sep
23


Possum has landed: More Google changes to Local SEO

Mathew Ingham Google has recently been testing changes to their local algorithm, which has been dubbed Possum by the Local SEO community. At first glance, it looks like Possum impacts local search in a few different ways. How Possum impacts Local SEO One of the biggest changes: Businesses that fall outside of the physical city limits have seen a huge spike in rankings. In years past, it has been extremely difficult to rank for any keywords that include a city name without having a physical address in that city. Search Engine Land performed a study with a local company in Sarasota, Fla.,…

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Sep
08


What do digital marketers need to know about Google’s Gboard?

Amy Goffe This past spring, Google released a keyboard - the Gboard - for iOS users. Naturally, the ability to conduct a search is built into the platform! But, in total, the Gboard is revolutionizing how we send each other messages. The Gboard gives iPhone and iPad users who don’t mind some Google creep in their Apple products an easier way to send gifs, emojis, directions and even weather reports to their contacts without lifting a finger. What do we know about the Gboard? A big question for digital marketers: what do the search results results from the Gboard look like, and…

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Aug
23


How to use Google Analytics to spark your remarketing program

Jonathan Mazo Remarketing is a powerful feature you can leverage in Google AdWords. Remarketing allows you to show your ads to people who clicked an ad before and landed on your website. If you have a Google Analytics linked to your AdWords account, you can use Google Analytics data to create targeted, qualified and behavior-based lists of users who have hit your website. This is very valuable, especially if you’re already familiar with how to implement avanced techniques like custom event tracking in Google Analytics. We gave a high-level overview of how to create remarketing lists with Google Analytics previously, but today…

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Aug
17


Silverback Strategies makes the Inc. 5000 for the 2nd year in a row

Ben Kirst For the second consecutive year, Silverback Strategies, a digital performance marketing agency located in Alexandria, Va., has been named to the prestigious Inc. 5000 list of fastest-growing private companies in the United States. Silverback ranked 1,335 on the 2016 Inc. 5000 after placing 1,968 in 2015. “Our continued growth is a real testament to the hard work of our team,” Neil Welsh, founder and president, says. “I could not be more proud of our people.” Revenue leaps, double-digit employee growth lands Silverback Strategies on Inc. 5000 Founded by Mr. Welsh in 2007, Silverback specializes in paid media, search engine optimization,…

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