Aug
23


How to use Google Analytics to spark your remarketing program

Jonathan Mazo Remarketing is a powerful feature you can leverage in Google AdWords. Remarketing allows you to show your ads to people who clicked an ad before and landed on your website. If you have a Google Analytics linked to your AdWords account, you can use Google Analytics data to create targeted, qualified and behavior-based lists of users who have hit your website. This is very valuable, especially if you’re already familiar with how to implement avanced techniques like custom event tracking in Google Analytics. We gave a high-level overview of how to create remarketing lists with Google Analytics previously, but today…

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Aug
17


Silverback Strategies makes the Inc. 5000 for the 2nd year in a row

Ben Kirst For the second consecutive year, Silverback Strategies, a digital performance marketing agency located in Alexandria, Va., has been named to the prestigious Inc. 5000 list of fastest-growing private companies in the United States. Silverback ranked 1,335 on the 2016 Inc. 5000 after placing 1,968 in 2015. “Our continued growth is a real testament to the hard work of our team,” Neil Welsh, founder and president, says. “I could not be more proud of our people.” Revenue leaps, double-digit employee growth lands Silverback Strategies on Inc. 5000 Founded by Mr. Welsh in 2007, Silverback specializes in paid media, search engine optimization,…

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Aug
03


Understanding how to use the powerful new Facebook Pixel

Andrew Fuchs For the past several months, Facebook has discussed the rollout of its new, integrated Facebook Pixel, which combines its old solutions for remarketing and conversion tracking with a few added bonuses. As they plan to phase out their older methods in favor of this updated Facebook Pixel, the success of your Facebook campaigns will soon depend on your ability to transition properly and ensure that all of your tracking continues without any lapses. Conversion tracking with the updated Facebook Pixel  Previously, the Custom Audience Pixel, deployed site-wide, captured data for the remarketing lists that you could build in the Audiences…

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Jul
20


What local SEO changes do you need to know?

Jordan Crawford Imagine yourself traveling to a place you’ve never been. Maybe you’re moving to a new city. After spending a full day traveling and unpacking, you want something quick and easy for dinner. Pizza wins. How do you find the nearest pizza place that delivers? If you’re like most people, you pull out your smartphone and conduct a search - something like “pizza near me” or “pizza delivery in [insert city here].” What businesses show up first?  These so-called “micro-moments” have become increasingly powerful with the rise of mobile, especially for local businesses. Whether we’re talking about restaurants or dry cleaners,…

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