2021 Shopper Study

The Modern Customer Journey Includes Both Retail And Online


Retailers were forced to innovate in a new business environment

The traditional customer shopping journey has been up-ended, but is it time for retail marketers to forget about driving in-store traffic?

Absolutely not. In Silverback Strategies’ new report, 2021 Shopper Study, we reveal the most surprising insights from 2020’s holiday shoppers. We’ll answer questions like:

  • How many shoppers went to a physical store to browse, shop or pick up gifts?
  • How many shoppers purchased online after an in-store visit?
  • What were shoppers’ primary concern when shopping for holiday gifts in 2020?