The Executive Guide to Measuring Return on Marketing Investment
Use data to measure the impact of your marketing campaigns.
You work hard to bring revenue to your business and help your company grow. But it’s hard to show leadership the impact of your initiatives because the supporting data isn’t always clear. What’s why we’ve created this guide.
WHAT YOU’LL LEARN:
How to think about return on marketing investment
Understanding marketing attribution models and which is right for you
Setting up infrastructure for marketing data integration