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The Executive Guide to Measuring Return on Marketing Investment


Use data to measure the impact of your marketing campaigns.

You work hard to bring revenue to your business and help your company grow. But it’s hard to show leadership the impact of your initiatives because the supporting data isn’t always clear. What’s why we’ve created this guide.


  • How to think about return on marketing investment
  • Understanding marketing attribution models and which is right for you
  • Setting up infrastructure for marketing data integration
  • How to measure marketing ROI
  • How Silverback can help