Clarity Converts: +63% Admissions Clicks with 1 Mobile UX Change
When prospective students couldn’t find the admissions link on the Johns Hopkins School of Education mobile site, we moved it up the page—making the next step obvious and driving more clicks.
The Challenge
On mobile, the admissions link was buried at the very bottom of program pages. So most prospects never even saw it.
- Students had to scroll forever just to find admissions info
- Low visibility led to low engagement and disrupted student journey
- Missed opportunities meant fewer applications started
The Solution
We partnered with Johns Hopkins School of Education’s dev team to optimize the mobile experience and make the path to action obvious.
- The admissions link was moved into the top 25% of the page
- Earlier visibility gave prospects a clear next step
- A smoother mobile experience eliminated the friction for prospective students
,
The Results
The change paid off quickly, improving the mobile experience and boosting enrollment engagement.
- +63% admissions detail clicks from program pages
- More prospective students moved toward application
- Mobile engagement improved within two months
For higher education programs, this shows how a strong UX can directly improve the student journey and increase enrollment engagement.
Explore More Results
Expore Insights
Silverback Strategies | September 2, 2021
When Should You Use Responsive Display Ads?
read more
Terry Guttman | May 3, 2022
How to Convert Web Traffic into Leads
read more