Meta, Mastered: 44% More Leads with 0% More Spend.
When a specialty insurer needed to scale lead growth beyond Google, we rebuilt their Meta campaigns and turned Facebook into a critical growth channel.
The Challenge
Armed Forces Mutual had ambitious lead targets but was running out of room to grow.
- Google campaigns had plateaued
- Facebook was barely contributing
- Lead volume goals were slipping out of reach
They needed a way to scale efficiently without exploding the budget.
The Solution
We restructured the Meta account to unlock machine learning performance.
- Simplified campaigns → 13 messy campaigns became one focused on Auto Quote Requests, the action that actually drives new business.
- Freed the algorithm to learn faster → shifted budget inside Meta to unlock performance sooner.
- Broadened targeting → cut cost-per-lead by 32% compared to Lookalike audiences.
- Kept creative fresh → weekly updates fueled ongoing gains instead of ad fatigue.
The new structure gave Meta the scale, simplicity, and signal density it needed to deliver.
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The Results
Lead Growth
- +44% more leads from Meta
- 14% above aggressive lead targets
- Facebook grew from minor player to major lead driver
Efficiency Gains
- 32% lower cost-per-lead
- 0 increase in overall spend
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