The COVID-19 global pandemic prompted B2B marketers to recalibrate their marketing strategies and evaluate their messaging. The three keys to being recovery ready are proactivity, differentiation, and efficiency.
WHAT YOU’LL LEARN:
- How to map messages to buyers at each stage of the marketing funnel
- How to approach developing messages for lead generation campaigns
- How to leverage first party data to create ‘lookalike’ target audiences
- How to organize your email marketing for effective nurture campaigns
- How to approach identifying and measuring key performance indicators