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The B2B Post-Pandemic Playbook


Accelerate through a new business environment.

The COVID-19 global pandemic prompted B2B marketers to recalibrate their marketing strategies and evaluate their messaging. The three keys to being recovery ready are proactivity, differentiation, and efficiency.


  • How to map messages to buyers at each stage of the marketing funnel
  • How to approach developing messages for lead generation campaigns
  • How to leverage first party data to create ‘lookalike’ target audiences
  • How to organize your email marketing for effective nurture campaigns
  • How to approach identifying and measuring key performance indicators