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How to Build & Scale a First-Party Data Strategy


The reign of the third-party tracking pixel is over.  Are you prepared?

New data privacy regulations set in motion a chain of events that will fundamentally change the strategies and tactics used to execute digital marketing campaigns. No access to third-party data will require companies to focus on collecting and using first-party data. 

Silverback Strategies’ new ebook walks you through the changes in motion and how to keep your digital marketing efforts on track. You’ll get:

  • Shifts organizations need to make to prepare
  • Best practices for keeping consumer data safe
  • Action items to start your shift to first-party data strategy