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Paid Search

Search that converts, measurement that proves it.

Paid Social

Social media measured by revenue, not likes.

Programmatic

Smarter automated ad buying without the black box.

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Creative that earns its budget back.

Clarity first. Then growth.

See the methodology we use to supercharge revenue growth for B2C brands.

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SEO

Organic visibility that drives real revenue.

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Be the recommendation for AI search.

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Content that earns trust with humans and robots.

Clarity first. Then growth.

See the methodology we use to supercharge revenue growth for B2C brands.

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MEDIA MIX MODELING (MMM)

Big-picture math that shows how marketing dollars impact revenue.

Incrementality Testing

Experiments that prove whether or not your ads create new sales.

Conversion Rate Optimization (CRO)

Get more out of the traffic you're already paying for.

Clarity first. Then growth.

See the methodology we use to supercharge revenue growth for B2C brands.

Our Approach

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Gorilla’s in the news.

Sarah VanLandingham | August 14, 2026

Google’s August 17th Bidding Update: Why Your CPA Is About to Rise (and How to Stop It)

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Marketing Insights & Thought Leadership

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Stay sharp, move fast, and get results—before your competitors even know what hit them. Our experts break things down to give you the insights you need to stay ahead and keep your business growing.

Sarah VanLandingham | August 14, 2026

Google’s August 17th Bidding Update: Why Your CPA Is About to Rise (and How to Stop It)

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Allyson Cochran | July 17, 2026

Higher Ad Costs, Slower Growth, Wrong Leads: What Happens When You Let Paid Media AI Run Without Guardrails

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Allyson Cochran | July 15, 2026

Your Marketing Looks Profitable. Your Revenue Disagrees. Here’s Why.

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Blog Post
Google’s August 17th Bidding Update: Why Your CPA Is About to Rise (and How to Stop It)

Sarah VanLandingham | August 14, 2026

Google’s August 17th Bidding Update : Why Your CPA Is About to Rise (and How to Stop It)

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Marketing News
Machines Are Talking About Your Brand. What Could They Possibly Get Wrong?

Silverback Strategies | August 14, 2026

Machines Are Talking About Your Brand. What Could They Possibly Get Wrong?

This week: AI visibility gaps, unaudited ad targeting, disclosure standards,...read more

Guide
How to Choose a B2C Paid Social Agency

Neil Welsh | August 13, 2026

How to Choose a B2C Paid Social Agency

AI changed what a great paid social agency actually does....read more

Marketing News
Google’s Getting Pickier. Your Bloated Content Isn’t Helping.

Silverback Strategies | August 07, 2026

Google’s Getting Pickier. Your Bloated Content Isn’t Helping.

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Marketing News
Three Signals This Week That Say: Clean Up Before You Scale Up 

Silverback Strategies | July 31, 2026

Three Signals This Week That Say : Clean Up Before You Scale Up 

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Marketing News
Local Ads Are Merging. AI Is Citing Itself. Your ROAS Is Borrowed.

Silverback Strategies | July 27, 2026

Local Ads Are Merging. AI Is Citing Itself. Your ROAS Is Borrowed.

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Guide
How to Choose an AI Search Agency for B2C

Mat Ingham | July 17, 2026

How to Choose an AI Search Agency for B2C

Choosing the wrong AI search agency is an expensive mistake....read more

Marketing News
AI Ads Are Getting Smarter. Your Measurement Isn’t Keeping Up.

Silverback Strategies | July 17, 2026

AI Ads Are Getting Smarter. Your Measurement Isn’t Keeping Up.

This week's marketing news: ChatGPT ad targeting, broken GA4 attribution,...read more

Blog Post
Higher Ad Costs, Slower Growth, Wrong Leads: What Happens When You Let Paid Media AI Run Without Guardrails

Allyson Cochran | July 17, 2026

Higher Ad Costs , Slower Growth, Wrong Leads: What Happens When You Let Paid Media AI Run Without Guardrails

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Guide
 A Guide to Organic Search for B2C

Mat Ingham | July 16, 2026

 A Guide to Organic Search for B2C

AI search has changed everything about organic visibility for B2C...read more

Guide
How to Choose a B2C Organic Search Agency

Mat Ingham | July 16, 2026

How to Choose a B2C Organic Search Agency

Choosing the wrong organic search agency is an expensive mistake....read more

Guide
A Guide to Measurement in 2026

Terry Guttman | July 16, 2026

A Guide to Measurement in 2026

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Blog Post
Your Marketing Looks Profitable. Your Revenue Disagrees. Here’s Why.

Allyson Cochran | July 15, 2026

Your Marketing Looks Profitable. Your Revenue Disagrees. Here’s Why.

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Blog Post
Which Dollars Are Actually Working Across Your Marketing Mix? Shifting Marketing Budget Allocation From Gut Feel to Data-Backed

Neil Welsh | July 13, 2026

Which Dollars Are Actually Working Across Your Marketing Mix? Shifting Marketing Budget Allocation From Gut Feel to Data - Backed

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Blog Post
Translating Media Performance Data Into Something the C-Suite Can Actually Use

Neil Welsh | July 10, 2026

Translating Media Performance Data Into Something the C - Suite Can Actually Use

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Marketing News
What Google, Meta, and the Supreme Court Changed This Week

Silverback Strategies | July 10, 2026

What Google , Meta, and the Supreme Court Changed This Week

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Marketing News
AI Creative Makes (bad) headlines, Google gives video attribution a facelift

Silverback Strategies | July 07, 2026

AI Creative Makes (bad) headlines , Google gives video attribution a facelift

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Guide
How to Choose a B2C Paid Media Agency for the AI Era

Neil Welsh | July 02, 2026

How to Choose a B2C Paid Media Agency for the AI Era

AI changed what a great paid media agency actually does....read more

Guide
A Guide to AI Search for B2C in 2026

Mat Ingham | June 29, 2026

A Guide to AI Search for B2C in 2026

AI search isn't replacing traditional search, it's expanding it. Learn...read more

Guide
A Guide to B2C SEO in 2026

Mat Ingham | June 26, 2026

A Guide to B2C SEO in 2026

SEO isn’t dying, it’s changing. Cut through the noise on...read more

Guide
How to Choose a B2C SEO Agency in 2026

Mat Ingham | June 26, 2026

How to Choose a B2C SEO Agency in 2026

Choosing the wrong SEO agency is an expensive mistake. Here's...read more

Marketing News
AI Search, Meta Creative, and the 69% Problem — This Week in Marketing

Silverback Strategies | June 26, 2026

AI Search , Meta Creative, and the 69% Problem — This Week in Marketing

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Marketing News
Search, Visibility, Checkout: AI Is Running the Path to Purchase

Silverback Strategies | June 18, 2026

Search , Visibility, Checkout: AI Is Running the Path to Purchase

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Marketing News
Search Isn’t Broken. It’s Just Not Built for You Anymore.

Silverback Strategies | June 11, 2026

Search Isn’t Broken. It’s Just Not Built for You Anymore.

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Blog Post
How Google is Using Trust Signals to Personalize AI Results

Mat Ingham | June 04, 2026

How Google is Using Trust Signals to Personalize AI Results

Google now lets users choose which sites appear in their...read more

Marketing News
What’s Moving in Marketing This Week

Silverback Strategies | June 04, 2026

What’s Moving in Marketing This Week

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Silverback News
Silverback Strategies CEO Neil Welsh Speaks at Senior Living Executive Conference on How AI Ad Platforms Are Misdirecting Marketing Budgets

Silverback Strategies | June 02, 2026

Silverback Strategies CEO Neil Welsh Speaks at Senior Living Executive Conference on How AI Ad Platforms Are Misdirecting Marketing Budgets

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Marketing News
What’s Changing in Marketing — And What to Do About It

Silverback Strategies | May 29, 2026

What’s Changing in Marketing — And What to Do About It

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Blog Post
What Separates Winning Paid Social Accounts From Stalled Ones: A Creative System

Allyson Cochran | May 28, 2026

What Separates Winning Paid Social Accounts From Stalled Ones : A Creative System

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Blog Post
Google I/O + Google Marketing Live: Key Announcements & What They Mean For Marketers

Jordan Crawford | May 27, 2026

Google I/O + Google Marketing Live : Key Announcements & What They Mean For Marketers

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Silverback News
Silverback Strategies Appoints Ben Johnson as New Associate Director of SEO

Silverback Strategies | May 22, 2026

Silverback Strategies Appoints Ben Johnson as New Associate Director of SEO

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Marketing News
Google Search Is Becoming an AI Operating System

Silverback Strategies | May 22, 2026

Google Search Is Becoming an AI Operating System

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Marketing News
Marketing’s Next Shift: Search, Measurement, and AI Are Getting Rewired

Silverback Strategies | May 15, 2026

Marketing’s Next Shift : Search, Measurement, and AI Are Getting Rewired

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Marketing News
AI Checkout, ChatGPT Ads & the Next Measurement Challenge for Marketers

Silverback Strategies | May 08, 2026

AI Checkout , ChatGPT Ads & the Next Measurement Challenge for Marketers

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Marketing News
The Shift to Algorithmic Growth

Silverback Strategies | May 01, 2026

The Shift to Algorithmic Growth

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Marketing News
Product discovery is becoming more conversational

Silverback Strategies | April 23, 2026

Product discovery is becoming more conversational

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Press
Programmatic Live Sports Buying Is Starting To Get Less Complicated

adexchanger | April 22, 2026

Programmatic Live Sports Buying Is Starting To Get Less Complicated

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Blog Post
CTV Just Became a Performance Channel for the Mid-Market. Most Brands Haven’t Noticed Yet.

Sarah VanLandingham | April 21, 2026

CTV Just Became a Performance Channel for the Mid - Market. Most Brands Haven’t Noticed Yet.

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Marketing News
The New Architecture of Performance Marketing

Silverback Strategies | April 17, 2026

The New Architecture of Performance Marketing

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Marketing News
The Shift to Signal-Driven Marketing

Silverback Strategies | April 10, 2026

The Shift to Signal - Driven Marketing

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Marketing News
The New Performance Stack Is Taking Shape

Silverback Strategies | April 03, 2026

The New Performance Stack Is Taking Shape

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Marketing News
The New Rules of Digital Performance

Silverback Strategies | March 26, 2026

The New Rules of Digital Performance

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Marketing News
AI Is Changing What Counts as a Customer—and What Counts as Performance

Silverback Strategies | March 18, 2026

AI Is Changing What Counts as a Customer — and What Counts as Performance

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Blog Post
What a Study of $1.3B in Meta Ad Spend Reveals About Paid Social Creative Strategy

Haley Nininger | March 18, 2026

What a Study of $1.3B in Meta Ad Spend Reveals About Paid Social Creative Strategy

New data from $1.3B in Meta ad spend shows creative...read more

Marketing News
Global Ad Costs Rise, CTV Gets Performance Tools, and AI Search Keeps Expanding

Silverback Strategies | March 11, 2026

Global Ad Costs Rise , CTV Gets Performance Tools, and AI Search Keeps Expanding

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Marketing News
AI Is Moving Upstream in Marketing

Silverback Strategies | March 04, 2026

AI Is Moving Upstream in Marketing

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Case Studies
Meta Delivered More RFIs at a Fraction of the Cost for JHU Education

Silverback Strategies

Meta Delivered More RFIs at a Fraction of the Cost for JHU Education

How modern paid social cut Cost per RFI by up to 83% while increasing inquiry volume across key programs read more

Marketing News
AI Tightens Its Grip on Targeting, Content Visibility, and Search Strategy

Silverback Strategies | February 26, 2026

AI Tightens Its Grip on Targeting , Content Visibility, and Search Strategy

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Case Studies
Demand Gen Drove 3.3x More Revenue Than Reported

Silverback Strategies

Demand Gen Drove 3.3x More Revenue Than Reported

Incrementality testing proved Demand Gen was outperforming its CPA target—and worth scaling. read more

Case Studies
32% More Enrollment Path Clicks by Aligning CTA Language to Student Intent

Silverback Strategies

32% More Enrollment Path Clicks by Aligning CTA Language to Student Intent

How an SEO-led CTA test unlocked meaningful gains in the top enrollment pathway read more

Case Studies
Reversing a Multi-Year Traffic Decline with High-Intent Local SEO

Silverback Strategies

Reversing a Multi - Year Traffic Decline with High-Intent Local SEO

How focused local page optimization drove +47% YoY session growth and deeper engagement in under 90 days read more

Case Studies
How to Prove What Works and Cut What Doesn’t

Silverback Strategies

How to Prove What Works and Cut What Doesn’t

We helped AFCU develop data-driven modeling to eliminate wasted spend, prove channel impact, and plan their media mix with confidence. read more

Marketing News
AI Continues to Reshape Strategy and Measurement Across the Marketing Ecosystem

Silverback Strategies | February 18, 2026

AI Continues to Reshape Strategy and Measurement Across the Marketing Ecosystem

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Case Studies
Proof In the Revenue: Branded Search Drove Real Sales

Silverback Strategies

Proof In the Revenue : Branded Search Drove Real Sales

Home services provider CroppMetcalfe wasn’t sure if branded search was bringing in new business or just clicks. We ran a test to find out, and the growth was undeniable. read more

Case Studies
Clarity Converts: +63% Admissions Clicks with 1 Mobile UX Change

Silverback Strategies

Clarity Converts : +63% Admissions Clicks with 1 Mobile UX Change

When prospective students couldn’t find the admissions link on the Johns Hopkins School of Education mobile site, we moved it up the page—making the next step obvious and driving more clicks. read more

Marketing News
AI Is Expanding the Performance Pie. Are You Positioned to Capture It?

Silverback Strategies | February 12, 2026

AI Is Expanding the Performance Pie. Are You Positioned to Capture It?

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Blog Post
AI Is Rewriting the Rules of Personalization. Are You Ready?

Jordan Crawford | February 12, 2026

AI Is Rewriting the Rules of Personalization. Are You Ready?

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Case Studies
Meta, Mastered: 44% More Leads with 0% More Spend.

Silverback Strategies

Meta , Mastered: 44% More Leads with 0% More Spend.

When a specialty insurer needed to scale lead growth beyond Google, we rebuilt their Meta campaigns and turned Facebook into a critical growth channel. read more

Marketing News
The AI Ad Experiment Enters Its Enterprise Era

Silverback Strategies | February 05, 2026

The AI Ad Experiment Enters Its Enterprise Era

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Blog Post
What is Agentic Commerce? How the Universal Commerce Protocol (UCP) is Changing Commerce in 2026

Andrew Nelson | February 04, 2026

What is Agentic Commerce? How the Universal Commerce Protocol (UCP) is Changing Commerce in 2026

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Blog Post
Modern SEO Measurement Playbook

Mat Ingham | January 29, 2026

Modern SEO Measurement Playbook

The SEO landscape is shifting, but most marketers continue to...read more

Marketing News
A Big Week for Google, AI Search, and Performance Media

Silverback Strategies | January 29, 2026

A Big Week for Google , AI Search, and Performance Media

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Blog Post
YouTube is the #1 Source for Google AI Overviews: Is Your SEO Strategy Ready?

Mat Ingham | January 23, 2026

YouTube is the #1 Source for Google AI Overviews : Is Your SEO Strategy Ready?

YouTube has become the most cited website within Google’s AI...read more

Marketing News
AI Is Reshaping the Ad Stack — From Search Answers to Spend Allocation

Silverback Strategies | January 23, 2026

AI Is Reshaping the Ad Stack — From Search Answers to Spend Allocation

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Blog Post
The Causal Pivot: Why Google and Meta Are Giving You the Tools to Grade Their Homework

Andrew Nelson | January 15, 2026

The Causal Pivot : Why Google and Meta Are Giving You the Tools to Grade Their Homework

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Marketing News
Video, Agents, and Algorithms Are Rewriting the Marketing Playbook

Silverback Strategies | January 15, 2026

Video , Agents, and Algorithms Are Rewriting the Marketing Playbook

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Marketing News
How Automation, Creative Rigor, and Real Signals Are Reshaping Performance Marketing

Silverback Strategies | January 08, 2026

How Automation , Creative Rigor, and Real Signals Are Reshaping Performance Marketing

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Blog Post
Reporting to Leadership: Translating SEO & Paid Media Metrics into Business Impact

Andrew Nelson | December 31, 2025

Reporting to Leadership : Translating SEO & Paid Media Metrics into Business Impact

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Marketing News
Smaller Signals, Smarter Systems

Silverback Strategies | December 30, 2025

Smaller Signals , Smarter Systems

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Blog Post
Your CRM Attribution Is Lying to You. Here’s What to Do About It.

Terry Guttman | December 26, 2025

Your CRM Attribution Is Lying to You. Here’s What to Do About It.

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Marketing News
Marketing in 2026 Will Be Won by Those Who Adapt First

Silverback Strategies | December 26, 2025

Marketing in 2026 Will Be Won by Those Who Adapt First

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Blog Post
Google vs. OpenAI: The Myth of Fragmentation and the Reality of 2026

Andrew Nelson | December 23, 2025

Google vs. OpenAI : The Myth of Fragmentation and the Reality of 2026

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Blog Post
Creative is the New Targeting: How to Master “Entity IDs” and Unlock Scale

Andrew Nelson | December 22, 2025

Creative is the New Targeting : How to Master “Entity IDs” and Unlock Scale

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Marketing News
The Platforms Are Changing — Audience Attention Is the Only Constant

Silverback Strategies | December 19, 2025

The Platforms Are Changing — Audience Attention Is the Only Constant

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Blog Post
Where SEO Ends and Paid Media Begins: How Both Channels Work Together

Neil Welsh | December 18, 2025

Where SEO Ends and Paid Media Begins : How Both Channels Work Together

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Blog Post
AI-Powered Reporting: Making Monthly Performance Reports More Actionable

Andrew Nelson | December 17, 2025

AI - Powered Reporting: Making Monthly Performance Reports More Actionable

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Blog Post
The Simplified Meta Ads Funnel: Why “Signal Density” is the Key to Unlocking Scale in the GEM Era

Andrew Nelson | December 15, 2025

The Simplified Meta Ads Funnel : Why “Signal Density” is the Key to Unlocking Scale in the GEM Era

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Blog Post
Why Your Competitor Analysis Is Missing the Mark

Neil Welsh | December 12, 2025

Why Your Competitor Analysis Is Missing the Mark

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Marketing News
How Consumers Decide Now: AI Content & New Search Paths

Silverback Strategies | December 12, 2025

How Consumers Decide Now : AI Content & New Search Paths

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Blog Post
The Algorithmic Pivot: GEM, Andromeda, and How Meta’s $100B Bet on “Predictive Intent” is Rewriting the Ad Market

Andrew Nelson | December 09, 2025

The Algorithmic Pivot : GEM, Andromeda, and How Meta’s $100B Bet on “Predictive Intent” is Rewriting the Ad Market

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Marketing News
Google, Meta and OpenAI Trends Marketers Should Watch

Silverback Strategies | December 04, 2025

Google , Meta and OpenAI Trends Marketers Should Watch

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Marketing News
Marketing Moves Fast. AI Is Moving Faster.

Silverback Strategies | November 25, 2025

Marketing Moves Fast. AI Is Moving Faster.

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Marketing News
A Week of AI Upgrades, Smarter Measurement & Changing Attention Trends

Silverback Strategies | November 21, 2025

A Week of AI Upgrades , Smarter Measurement & Changing Attention Trends

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Checklist
Is Your Paid Social Strategy Built for Today’s Platforms?

Silverback Strategies | November 20, 2025

Is Your Paid Social Strategy Built for Today’s Platforms?

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Blog Post
Meta Andromeda Broke Your Paid Social Playbook

Allyson Cochran | November 19, 2025

Meta Andromeda Broke Your Paid Social Playbook

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Presentation
From Attribution to Contribution

Silverback Strategies | November 18, 2025

From Attribution to Contribution

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Marketing News
Attention, Action, and Authority Are Shifting — Fast

Silverback Strategies | November 14, 2025

Attention , Action, and Authority Are Shifting — Fast

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Marketing News
From Streams to Screens: Marketing’s AI Acceleration

Silverback Strategies | November 07, 2025

From Streams to Screens : Marketing’s AI Acceleration

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Blog Post
Last Click Addiction: How We Fucked Up Marketing

Neil Welsh | November 06, 2025

Last Click Addiction : How We Fucked Up Marketing

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Marketing News
Marketing in Motion: Navigating the AI-Powered Shift Across Platforms, Performance, and People

Silverback Strategies | October 31, 2025

Marketing in Motion : Navigating the AI-Powered Shift Across Platforms, Performance, and People

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Marketing News
AI Changes Search. Google Changes Ads. Marketers Must Adapt.

Silverback Strategies | October 24, 2025

AI Changes Search. Google Changes Ads. Marketers Must Adapt.

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Blog Post
How AI Optimization Mistakes Fuel Ad Fraud and Waste Paid Media Budgets

Allyson Cochran | October 22, 2025

How AI Optimization Mistakes Fuel Ad Fraud and Waste Paid Media Budgets

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Case Studies
Cutting CPL in Half: How Silverback Turned Meta Into a Growth Driver

Silverback Strategies

Cutting CPL in Half : How Silverback Turned Meta Into a Growth Driver

When healthcare ad policy changes threatened Meta performance, Silverback streamlined campaigns to feed the algorithm and doubled lead volume while slashing costs. read more

Case Studies
Double-Digit Growth. Zero Extra Spend.

Silverback Strategies

Double - Digit Growth. Zero Extra Spend.

When a private equity–backed entertainment retailer needed aggressive growth and investor confidence, we rebuilt their marketing with modern measurement — turning the same budget into stronger revenue. read more

Blog Post
There’s War in Your C Suite, And Growth Is The Casualty

Neil Welsh | October 14, 2025

There’s War in Your C Suite , And Growth Is The Casualty

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Blog Post
How a Google URL Parameter Wiped out $3B in Reddit’s Valuation, and What Marketers Should Learn From It

Andrew Nelson | October 03, 2025

How a Google URL Parameter Wiped out $3B in Reddit’s Valuation , and What Marketers Should Learn From It

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Marketing News
The Early Adopters Will Win in the Age of AI-Driven Search and Media

Silverback Strategies | October 03, 2025

The Early Adopters Will Win in the Age of AI - Driven Search and Media

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Marketing News
Search Marketing Is Being Rewritten by AI and Google Shifts

Silverback Strategies | October 01, 2025

Search Marketing Is Being Rewritten by AI and Google Shifts

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Blog Post
How ChatGPT Is Reshaping the Way People Search. And What Marketers Should Do About It

Neil Welsh | September 19, 2025

How ChatGPT Is Reshaping the Way People Search. And What Marketers Should Do About It

A new study from OpenAI analyzed over 1.5 million ChatGPT...read more

Marketing News
Google Holds the Crown, AI Redefines Clicks, and CTV Levels the Field

Silverback Strategies | September 19, 2025

Google Holds the Crown , AI Redefines Clicks, and CTV Levels the Field

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Marketing News
Week of September 8 News

Silverback Strategies | September 10, 2025

Week of September 8 News

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Marketing News
What the Google Antitrust Ruling Means for Marketers

Silverback Strategies | September 05, 2025

What the Google Antitrust Ruling Means for Marketers

A federal court ruled that Google illegally maintained its monopoly...read more

Marketing News
ChatGPT Traffic Falls, But Clarity Wins in AI Search

Silverback Strategies | August 28, 2025

ChatGPT Traffic Falls , But Clarity Wins in AI Search

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Case Studies
Apple Federal Credit Union

Silverback Strategies

Apple Federal Credit Union

Faced challenges in connecting with Gen Z, Apple Federal Credit Union leveraged TikTok’s Creator Challenge to cost-effectively connect with their audience through optimized, engaging campaigns. read more

Marketing News
The Digital Landscape has Changed. Here’s how to Stay Ahead.

Silverback Strategies | August 19, 2025

The Digital Landscape has Changed. Here’s how to Stay Ahead.

read more

Blog Post
The Quarterly Plan That Aligns SEO + Paid for Bigger Impact

Silverback Strategies | July 17, 2025

The Quarterly Plan That Aligns SEO + Paid for Bigger Impact

The best marketing plans use SEO and SEM together for...read more

Blog Post
Why Attribution Is Getting Harder (And How to Adapt in a Privacy-First World)

Silverback Strategies | July 15, 2025

Why Attribution Is Getting Harder (And How to Adapt in a Privacy - First World)

Third-party cookies are disappearing and platform data is fragmenting. The...read more

Blog Post
The CMO-Ready Marketing Report: What to Include (and What to Skip)

Silverback Strategies | July 14, 2025

The CMO - Ready Marketing Report: What to Include (and What to Skip)

Showing your boss marketing results? They want more than metrics;...read more

Blog Post
When to Hire a Digital Marketing Agency

Silverback Strategies | July 14, 2025

When to Hire a Digital Marketing Agency

Struggling to scale marketing or see ROI? A digital marketing...read more

Blog Post
Marketing Attribution Models Explained (And Which One Actually Works for You)

Silverback Strategies | July 11, 2025

Marketing Attribution Models Explained (And Which One Actually Works for You)

An attribution model is a way to figure out which...read more

Blog Post
AI, AI Overviews, and LLMs: How New Search Behaviors Are Impacting Your Organic Marketing

Silverback Strategies | July 11, 2025

AI , AI Overviews, and LLMs: How New Search Behaviors Are Impacting Your Organic Marketing

Are your clicks down, but impressions are up? See how...read more

Blog Post
How to Strategically Integrate AI Into Your Marketing Tech Stack

Silverback Strategies | July 11, 2025

How to Strategically Integrate AI Into Your Marketing Tech Stack

Want to use AI in marketing without the hype? Learn...read more

Blog Post
The New SEO Scorecard: Optimizing for AI-Influenced Search

Silverback Strategies | July 11, 2025

The New SEO Scorecard : Optimizing for AI-Influenced Search

AI-powered summaries, zero-click results, and social discovery are changing how...read more

Webinar
Attribution Myths Debunked: What Mid-Market Advertisers Need to Know

Silverback Strategies | May 13, 2025

Attribution Myths Debunked : What Mid-Market Advertisers Need to Know

Are You Still Chasing Clicks? Learn why attribution isn’t enough—and...read more

Blog Post
Stop Micromanaging Your Paid Social

Silverback Strategies | May 08, 2025

Stop Micromanaging Your Paid Social

Still micromanaging your ad campaigns? It’s costing you. Discover how...read more

Blog Post
Incrementality Testing: How to Measure True Marketing Impact

Silverback Strategies | April 29, 2025

Incrementality Testing : How to Measure True Marketing Impact

Incrementality testing exposes wasted spend. Discover why mid-market marketers need...read more

Checklist
REALITY CHECK – Is Your Marketing Measurement Built To Drive Growth?

Silverback Strategies | April 25, 2025

REALITY CHECK – Is Your Marketing Measurement Built To Drive Growth?

A No-BS Self-Assessment to Spot Gaps, Stop Waste, and Start...read more

Blog Post
From Dashboard Wins to Real Revenue: How Modern Measurement Unlocks Marketing Growth

Terry Guttman | March 18, 2025

From Dashboard Wins to Real Revenue : How Modern Measurement Unlocks Marketing Growth

Cookies and last-click data are outdated and misleading. Here's how...read more

Blog Post
Creative Strategy in Digital Advertising

Haley Nininger | July 31, 2024

Creative Strategy in Digital Advertising

Your business needs a creative strategy for digital marketing. Learn...read more

Blog Post
Your CRM Attribution Is Lying to You. Here’s What to Do About It.

Terry Guttman | July 30, 2024

Your CRM Attribution Is Lying to You. Here’s What to Do About It.

A reliance on CRM data can lead to innacurate data...read more

Blog Post
Ethical Considerations of AI In Marketing: Balancing Innovation with Responsibility

Silverback Strategies | July 02, 2024

Ethical Considerations of AI In Marketing : Balancing Innovation with Responsibility

Explore the ethical implications of using AI in marketing, such...read more

Blog Post
The Evolution of SEO Content: Building Sustainable Strategies with AI

Silverback Strategies | May 31, 2024

The Evolution of SEO Content : Building Sustainable Strategies with AI

The Google SERP landscape is constantly evolving. Learn how to...read more

Blog Post
Top-Down vs. Bottom-Up Budgeting: Which Should You Use?

Silverback Strategies | May 28, 2024

Top - Down vs. Bottom-Up Budgeting: Which Should You Use?

Are you looking for a more efficient, cost-effective way to...read more

Blog Post
Digital Marketing Strategy Frameworks

Silverback Strategies | May 20, 2024

Digital Marketing Strategy Frameworks

Learn about how to build the right digital marketing framework...read more

Blog Post
How to Optimize a Landing Page: Tips and Best Practices

Silverback Strategies | July 31, 2023

How to Optimize a Landing Page : Tips and Best Practices

Discover expert tips and best practices for optimizing landing pages...read more

Blog Post
Google Ads History: How Automation Changed Digital

Silverback Strategies | July 11, 2023

Google Ads History : How Automation Changed Digital

Learn how Google Ads revolutionized online advertising, adapted to new...read more

Blog Post
What is Digital Marketing Analytics?

Ryan Miller | June 22, 2023

What is Digital Marketing Analytics?

Discover the power of Digital Marketing Analytics in driving success....read more

Blog Post
Why Hire a Digital Marketing Agency

Jordan Crawford | May 17, 2023

Why Hire a Digital Marketing Agency

Digital marketing is complex. A digital marketing agency can make...read more

Blog Post
7 Questions to Ask a Digital Marketing Agency

Jordan Crawford | May 11, 2023

7 Questions to Ask a Digital Marketing Agency

Learn what to expect from a digital marketing agency with...read more

Blog Post
Why You Need Audience Research in Paid Media: The Signal AI Can’t Generate For You

Haley Nininger | May 04, 2023

Why You Need Audience Research in Paid Media : The Signal AI Can’t Generate For You

Trying to figure out how to research your target audience?...read more

Blog Post
The Ongoing SEO Process: Tips + Best Practices

Silverback Strategies | April 28, 2023

The Ongoing SEO Process : Tips + Best Practices

Ongoing SEO is the process of regularly evaluating your website...read more

Blog Post
Why You Need Audience Research in SEO

Silverback Strategies | April 05, 2023

Why You Need Audience Research in SEO

Struggling to make an authentic connection with your audience and...read more

Blog Post
4 Best SEO Automation Tools for 2023

Silverback Strategies | March 28, 2023

4 Best SEO Automation Tools for 2023

Looking for automated SEO tools to save time, money, and...read more

Blog Post
How to Optimize Core Web Vitals Beyond Nitropack

Randy Huynh | March 21, 2023

How to Optimize Core Web Vitals Beyond Nitropack

Need to know how to improve Core Web Vitals? Learn...read more

Blog Post
How to Generate Leads in Google Local Services Ads

Terry Guttman | March 01, 2023

How to Generate Leads in Google Local Services Ads

Trying to figure out how to generate leads with Google...read more

Blog Post
How to Improve Core Web Vitals

Silverback Strategies | February 09, 2023

How to Improve Core Web Vitals

Learn about Core Web Vitals, essential metrics for measuring website...read more

Blog Post
Audience Research: Methods and Techniques

Silverback Strategies | January 31, 2023

Audience Research : Methods and Techniques

Maximize your marketing strategy with audience research methods. Learn how...read more

Blog Post
How to Create an SEO Report

Silverback Strategies | January 23, 2023

How to Create an SEO Report

Are you looking to gather more insights about what’s happening...read more

Blog Post
Creative Testing: How to Maximize Success

Haley Nininger | December 29, 2022

Creative Testing : How to Maximize Success

Creative testing is the backbone of a sustainable paid media...read more

Blog Post
How to Do Authentic Marketing

Silverback Strategies | December 22, 2022

How to Do Authentic Marketing

Authentic marketing is the process of communicating openly and honestly...read more

Guide
The Marketing Leaders’ Guide to SEO

Silverback Strategies | December 02, 2022

The Marketing Leaders’ Guide to SEO

Our guide to SEO highlights the role of SEO in...read more

Blog Post
B2B Paid Media Strategies: What You Need for Success

Silverback Strategies | October 18, 2022

B2B Paid Media Strategies : What You Need for Success

B2B PPC strategies take many forms but are made of...read more

Blog Post
How to Allocate a B2B Marketing Budget

Silverback Strategies | October 11, 2022

How to Allocate a B2B Marketing Budget

Your B2B marketing budget is an essential part of your...read more

Blog Post
Why is Local SEO Important?

Silverback Strategies | September 13, 2022

Why is Local SEO Important?

Businesses that service a geographic area benefit from optimizing for...read more

Blog Post
Does Your Website Benefit from Medium and LinkedIn SEO Tactics?

Silverback Strategies | August 18, 2022

Does Your Website Benefit from Medium and LinkedIn SEO Tactics?

Do backlinks from Medium or LinkedIn count? Read to learn...read more

Blog Post
How to Write SEO Headlines

Silverback Strategies | August 18, 2022

How to Write SEO Headlines

A full 80% of readers never make it past your...read more

Blog Post
It’s Time to Rethink Your Bing Paid Search Strategy

Silverback Strategies | July 21, 2022

It’s Time to Rethink Your Bing Paid Search Strategy

read more

Blog Post
10 Characteristics of a Healthy Marketing Team

Silverback Strategies | June 28, 2022

10 Characteristics of a Healthy Marketing Team

Sometimes it’s hard to assess your marketing team’s strengths and...read more

Blog Post
Internal Linking for SEO: How to Audit and Best Practices

Silverback Strategies | June 17, 2022

Internal Linking for SEO : How to Audit and Best Practices

Internal links are important for SEO. A quality internal linking...read more

Blog Post
When a Website Migration Plan Goes Wrong

Silverback Strategies | June 08, 2022

When a Website Migration Plan Goes Wrong

When you change a CMS or merge two sites under...read more

Blog Post
Multimedia Content Optimization: The Future of SEO

Silverback Strategies | May 17, 2022

Multimedia Content Optimization : The Future of SEO

People don’t just use Google to search. They use the...read more

Blog Post
How to Convert Web Traffic into Leads

Terry Guttman | May 03, 2022

How to Convert Web Traffic into Leads

Learn how to convert traffic into leads so you can...read more

Blog Post
Content Refreshing: How to Boost SEO & Organic Traffic

Paul Mahoney | April 25, 2022

Content Refreshing : How to Boost SEO & Organic Traffic

Optimizing existing pages can boost SEO, organic traffic, and organic...read more

Blog Post
Benefits of a Podcast for Business

Silverback Strategies | April 11, 2022

Benefits of a Podcast for Business

We’re still in the early days of podcasting. Companies have...read more

Blog Post
How to Optimize a Google Business Profile

Silverback Strategies | April 01, 2022

How to Optimize a Google Business Profile

Google Business Profiles are essential for local businesses. Read to...read more

Blog Post
A Digital Marketing Team Structure Built for Performance

Andrew Nelson | March 24, 2022

A Digital Marketing Team Structure Built for Performance

People are the biggest driver of performance. That’s why it’s...read more

Blog Post
Google Analytics 4 vs Universal Analytics

Silverback Strategies | March 17, 2022

Google Analytics 4 vs Universal Analytics

Universal Analytics will be deprecated in 2023. Marketers should examine...read more

Blog Post
What is Editorial SEO?

Silverback Strategies | March 16, 2022

What is Editorial SEO?

Editorial SEO aligns technical and on-page optimizations with content strategy,...read more

Blog Post
Paid Media Marketing: Elements of a Successful Campaign in the AI Era

Sarah VanLandingham | March 08, 2022

Paid Media Marketing : Elements of a Successful Campaign in the AI Era

Selecting the right ad platforms, determining spend, campaign builds, and...read more

Blog Post
Website Page Speed: Why It Matters and How to Improve It

Silverback Strategies | February 15, 2022

Website Page Speed : Why It Matters and How to Improve It

Your site could have high-quality content, but if your website...read more

Blog Post
Brand vs. Performance Marketing: Why the Best CMOs Stopped Picking Sides

Allyson Cochran | February 07, 2022

Brand vs. Performance Marketing : Why the Best CMOs Stopped Picking Sides

There is a big difference between brand vs performance marketing....read more

Blog Post
Core Web Vitals SEO Should Be a Top Priority in 2022

Silverback Strategies | February 01, 2022

Core Web Vitals SEO Should Be a Top Priority in 2022

If a page doesn't load within 4 seconds, it can...read more

Blog Post
Digital Marketing Objectives to Support Market Share, Revenue and Profit

Andrew Nelson | January 18, 2022

Digital Marketing Objectives to Support Market Share , Revenue and Profit

Digital marketing objectives should roll up to the overall business...read more

Blog Post
5 CMO Pain Points and How to Overcome

Silverback Strategies | January 11, 2022

5 CMO Pain Points and How to Overcome

In this article we explore five CMO pain points that,...read more

Blog Post
Advertising on Facebook Metaverse: What Does the Future Hold?

Silverback Strategies | January 03, 2022

Advertising on Facebook Metaverse : What Does the Future Hold?

The Facebook Metaverse is still young, but there are investments...read more

Blog Post
In-House vs Agency: Pros and Cons for Paid Media Performance

Silverback Strategies | December 28, 2021

In - House vs Agency: Pros and Cons for Paid Media Performance

Giving paid media the budget it deserves isn’t cheap, and...read more

Blog Post
A Full Funnel Marketing Strategy for Lead Generation

Silverback Strategies | October 18, 2021

A Full Funnel Marketing Strategy for Lead Generation

Marketing funnels usually don't reflect actual buyer behavior. Read to...read more

Blog Post
How to Do a SERP Analysis

Silverback Strategies | September 16, 2021

How to Do a SERP Analysis

SERP analysis is a key step for any site looking...read more

Blog Post
Do You Have Valuable Content? Measuring Blog ROI

Silverback Strategies | September 09, 2021

Do You Have Valuable Content? Measuring Blog ROI

Measuring blog ROI can be challenging for marketing leaders. This...read more

Blog Post
When Should You Use Responsive Display Ads?

Silverback Strategies | September 02, 2021

When Should You Use Responsive Display Ads?

A big challenge for marketing leaders is knowing when to...read more

Blog Post
The Impact of Apple iOS 14.5 on Facebook Ad Campaigns

Silverback Strategies | August 26, 2021

The Impact of Apple iOS 14.5 on Facebook Ad Campaigns

Apple's new App Tracking Transparency feature was a big change...read more

Blog Post
How to Build a Creative Team for High-Performance Paid Media Campaigns

Silverback Strategies | August 12, 2021

How to Build a Creative Team for High - Performance Paid Media Campaigns

Ad performance relies on testing creative, which takes time. That's...read more

Blog Post
Research on High School Students Finds Digital Experiences Drive Enrollments

Silverback Strategies | August 05, 2021

Research on High School Students Finds Digital Experiences Drive Enrollments

Research on high school students has found that digital experiences...read more

Research Study
2021 Higher Education Research: The Parent and Student Journey

Silverback Strategies | August 03, 2021

2021 Higher Education Research : The Parent and Student Journey

This higher education research looks at the experience of parents...read more

Blog Post
LinkedIn Digital Marketing: How to Scale Up to A Full Funnel Strategy

Silverback Strategies | July 22, 2021

LinkedIn Digital Marketing : How to Scale Up to A Full Funnel Strategy

A full-funnel LinkedIn digital marketing strategy could be a reliable...read more

Blog Post
Google FLoC: Lessons Learned From the Privacy Sandbox Proposal

Silverback Strategies | June 28, 2021

Google FLoC : Lessons Learned From the Privacy Sandbox Proposal

Google is waiting until 2023 to block third-party cookies. Read...read more

Blog Post
What is First-Party Data? How Can Marketers Use It?

Silverback Strategies | June 22, 2021

What is First - Party Data? How Can Marketers Use It?

Learn why first-party data is important in digital marketing and...read more

Guide
How to Build & Scale a First-Party Data Strategy

Silverback Strategies | June 21, 2021

How to Build & Scale a First - Party Data Strategy

Digital marketers need to pivot to a first-party data strategy...read more

Blog Post
Value Exchange in Marketing: Give People a Good Reason to Share Their Data with You

Silverback Strategies | June 15, 2021

Value Exchange in Marketing : Give People a Good Reason to Share Their Data with You

Value exchange in marketing is critical. Read to learn how...read more

Blog Post
How to Advertise Your Cleaning Business: Research on the Customer Journey

Silverback Strategies | June 08, 2021

How to Advertise Your Cleaning Business : Research on the Customer Journey

Learn how to advertise your cleaning business by becoming familiar...read more

Blog Post
Understanding Pest Marketing: How Homeowners Shop for Bug and Pest Services

Silverback Strategies | June 01, 2021

Understanding Pest Marketing : How Homeowners Shop for Bug and Pest Services

The customer journey for those looking for bug and pest...read more

Webinar
What Marketers Need To Know About Data Privacy And Ad Platform Changes

Silverback Strategies | May 17, 2021

What Marketers Need To Know About Data Privacy And Ad Platform Changes

Data privacy changes are molding the digital marketing and ad...read more

Blog Post
HVAC and Plumbing Marketing: The Five Stages of the Buyer’s Journey

Silverback Strategies | May 11, 2021

HVAC and Plumbing Marketing : The Five Stages of the Buyer’s Journey

There are several important steps in the HVAC and plumbing...read more

Blog Post
COVID Holiday: How Did Consumer Behavior Vary Across Different Demographics?

Silverback Strategies | April 28, 2021

COVID Holiday : How Did Consumer Behavior Vary Across Different Demographics?

The 2020 holiday season presented brand new challenges for retail...read more

Blog Post
Measuring Marketing ROI for Mid-Market Consumer Businesses

Allyson Cochran | April 27, 2021

Measuring Marketing ROI for Mid - Market Consumer Businesses

We outline the most effective way to measure the marketing...read more

Blog Post
Email Deliverability and How It Affects Your Digital Marketing

Silverback Strategies | April 21, 2021

Email Deliverability and How It Affects Your Digital Marketing

Email marketing is likely a large part of your digital...read more

Webinar
Residential Reset: Navigating the Home Services Customer Journey

Silverback Strategies | April 08, 2021

Residential Reset : Navigating the Home Services Customer Journey

Understand how home services shoppers are researching, vetting and choosing...read more

Blog Post
3 Reasons Why Your Home Services Business Needs a Social Media Presence

Silverback Strategies | April 08, 2021

3 Reasons Why Your Home Services Business Needs a Social Media Presence

As a new generation of home services buyers enters the...read more

Blog Post
5 Stages of Home Construction Marketing: How Homeowners Select a Contractor

Silverback Strategies | April 06, 2021

5 Stages of Home Construction Marketing : How Homeowners Select a Contractor

Home construction marketing is about meeting homeowners at each point...read more

Blog Post
2021 Shopper Study: 3 Key Findings Mid-Market Retailers Should Know

Silverback Strategies | March 30, 2021

2021 Shopper Study : 3 Key Findings Mid-Market Retailers Should Know

Our 2021 shopper study reveals some interesting findings digital marketers...read more

Research Study
2021 Shopper Study: The Modern Customer Journey Includes Both Retail And Online

Silverback Strategies | March 23, 2021

2021 Shopper Study : The Modern Customer Journey Includes Both Retail And Online

The customer shopping journey has been up-ended, but retail marketers...read more

Blog Post
How to Market Home Services with Content Marketing

Silverback Strategies | March 11, 2021

How to Market Home Services with Content Marketing

57% of homeowners planned to use their stimulus check for...read more

Blog Post
How to Measure the Customer Journey in Home Services

Silverback Strategies | March 01, 2021

How to Measure the Customer Journey in Home Services

Learn how to measure your customers' interest in your home...read more

Blog Post
Decoding Virginia’s New Consumer Data Protection Act (CDPA)

Silverback Strategies | February 25, 2021

Decoding Virginia’s New Consumer Data Protection Act (CDPA)

Virginia is considering new legislation, Consumer Data Privacy Act (CDPA)....read more

Research Study
Home Services Buyer Research: Industry Breakdown Report

Silverback Strategies | February 16, 2021

Home Services Buyer Research : Industry Breakdown Report

read more

Blog Post
Early Moves From the iOS 14 Battlefield Could Have Major Impact on Ad Ecosystem

Silverback Strategies | February 05, 2021

Early Moves From the iOS 14 Battlefield Could Have Major Impact on Ad Ecosystem

The new update of iOS 14 requires user permission to...read more

Case Studies
The Ritz Carlton

Silverback Strategies

The Ritz Carlton

Through a process designed for clear communication built a foundation of trust, Ritz-Carlton Residences and Silverback drove qualified web traffic with a higher likelihood of purchasing luxury properties. read more

Case Studies
Lexis Nexis

Silverback Strategies

Lexis Nexis

With a strong team in place, LexisNexis and Silverback developed a digital strategy that empowered stakeholders to confidently execute, iterate, and improve. read more

Case Studies
Armed Forces Mutual

Silverback Strategies

Armed Forces Mutual

Using a data-driven approach, Armed Forces Mutual measured the revenue impact of their marketing efforts, revealing which channels to prioritize or scale back. read more

Webinar
Turning Insight into Action: The 4 Stages of Return on Marketing Sophistication

Silverback Strategies | January 13, 2021

Turning Insight into Action : The 4 Stages of Return on Marketing Sophistication

Walk through the four stages every company goes through to...read more

Research Study
The Customer Journey in Consumer Services: An Original Research Study on Buyer Behavior

Silverback Strategies | January 13, 2021

The Customer Journey in Consumer Services : An Original Research Study on Buyer Behavior

Learn more about the customer's journey when navigating consumer services....read more

Checklist
SEO Migration Checklist

Silverback Strategies | January 08, 2021

SEO Migration Checklist

Are you currently preparing to migrate your website. Check out...read more

Blog Post
How to Connect Traditional and Digital Marketing for Home Services Brands

Silverback Strategies | December 10, 2020

How to Connect Traditional and Digital Marketing for Home Services Brands

Learn how even though traditional marketing and digital marketing serve...read more

Blog Post
How Nonprofit Businesses Can Overcome Facebook’s Political Ads Ban During Giving Season

Silverback Strategies | December 03, 2020

How Nonprofit Businesses Can Overcome Facebook’s Political Ads Ban During Giving Season

Facebook's political ad ban is aimed at reducing election misinformation,...read more

Blog Post
The Customer Journey in Consumer Services: Five Key Findings From Original Research on Buyer Behavior

Silverback Strategies | December 01, 2020

The Customer Journey in Consumer Services : Five Key Findings From Original Research on Buyer Behavior

Consumer service companies operate on a lead generation model. Read...read more

Blog Post
Search Intent Analysis: The Ultimate Guide

Silverback Strategies | November 24, 2020

Search Intent Analysis : The Ultimate Guide

Your content needs to satisfy search intent in order to...read more

Case Studies
eCornell

Silverback Strategies

eCornell

By testing creative strategies on Meta and TikTok, we doubled the number of qualified leads in just 8 weeks—without increasing the social media budget. read more

Blog Post
SEO For Higher Education: How Schools Can Increase Enrollment

Silverback Strategies | November 17, 2020

SEO For Higher Education : How Schools Can Increase Enrollment

Schools rely on students to come to them. That's why...read more

Case Studies
Long Home Services

Silverback Strategies

Long Home Services

Long Roofing was ready to expand into the New England market, and with the right digital strategy from Silverback Strategies, they gained the confidence and direction needed for successful growth. read more

Blog Post
How Mobile-First Indexing Devastated One Website’s Traffic

Silverback Strategies | November 12, 2020

How Mobile - First Indexing Devastated One Website’s Traffic

Learn more about the importance of preparing your site for...read more

Blog Post
Don’t Make These Mistakes on Your Next Paid Social Media Campaign

Silverback Strategies | November 10, 2020

Don’t Make These Mistakes on Your Next Paid Social Media Campaign

Learn how common mistakes like design, strategy, and reporting need...read more

Blog Post
Google Analytics 4 is Here. What do Marketers Need to Know?

Silverback Strategies | October 20, 2020

Google Analytics 4 is Here. What do Marketers Need to Know?

With the launch of Google 4 what are some of...read more

Blog Post
Ecommerce Digital Marketing Strategies for Independent Retailers

Silverback Strategies | October 16, 2020

Ecommerce Digital Marketing Strategies for Independent Retailers

What ecommerce digital marketing strategies did retailers rely on during...read more

Blog Post
Stale Facebook Creative? Use These Ad Formats More

Silverback Strategies | September 24, 2020

Stale Facebook Creative? Use These Ad Formats More

Revitalize your Facebook ads! Learn effective strategies and ad formats...read more

Blog Post
Fundamentals: 5 Proven Tactics for Home Improvement Marketers

Silverback Strategies | August 19, 2020

Fundamentals : 5 Proven Tactics for Home Improvement Marketers

Learn 5 proven tactics for home improvement marketers to boost...read more

Blog Post
Home Improvement Marketing: Good, Better and Blow it Out of the Water

Silverback Strategies | August 10, 2020

Home Improvement Marketing : Good, Better and Blow it Out of the Water

Home improvement marketing isn't always a speedy proposition. It often...read more

Blog Post
4 Things Every Higher Ed Website Should Have in a COVID-19 World

Silverback Strategies | July 14, 2020

4 Things Every Higher Ed Website Should Have in a COVID - 19 World

Learn 4 essential elements for higher education websites in a...read more

Blog Post
Home Services Marketing Research: A Foundation For Customer-Centric Strategies

Silverback Strategies | July 01, 2020

Home Services Marketing Research : A Foundation For Customer-Centric Strategies

Marketing research helps identify opportunities and threats that influence marketing....read more

Blog Post
5 Reasons Why Your Organic Search Traffic is Struggling

Silverback Strategies | June 25, 2020

5 Reasons Why Your Organic Search Traffic is Struggling

Is your organic search traffic struggling? Discover 5 common reasons...read more

Blog Post
The Cookie-Pocalypse is Coming: What Does This Mean for Advertisers?

Silverback Strategies | March 05, 2020

The Cookie - Pocalypse is Coming: What Does This Mean for Advertisers?

Google announced third-party cookies are going away. From the future...read more

Blog Post
5 Reasons Why Your Retail Marketing Strategy Isn’t Working

Silverback Strategies | April 10, 2019

5 Reasons Why Your Retail Marketing Strategy Isn’t Working

Uncover why your retail marketing isn't working and get practical...read more

Blog Post
Closing the Loop with Offline Conversion Tracking

Silverback Strategies | June 04, 2018

Closing the Loop with Offline Conversion Tracking

What is offline conversion tracking, and how can it support...read more

Blog Post
Facebook Groups: The Best-Kept Secret to Better Engagement and Reach

Silverback Strategies | November 07, 2017

Facebook Groups : The Best-Kept Secret to Better Engagement and Reach

Unlock better engagement & reach with Facebook Groups. Discover how...read more

Blog Post
Three Ways to Attribute App Installs to your Marketing Campaigns

Silverback Strategies | August 04, 2015

Three Ways to Attribute App Installs to your Marketing Campaigns

Learn three effective ways to attribute app installs to your...read more

Lists
Best PPC Agencies for Senior Care in 2026 (Ranked and Reviewed)

Silverback Strategies | July 27, 2026

Best PPC Agencies for Senior Care in 2026 (Ranked and Reviewed)

read more

Lists
Best SEO Agencies for Pest Control in 2026 (Ranked and Reviewed)

Silverback Strategies | July 27, 2026

Best SEO Agencies for Pest Control in 2026 (Ranked and Reviewed)

read more

Lists
Best Google Ads Agencies for Roofing in 2026 (Ranked and Reviewed)

Silverback Strategies | July 27, 2026

Best Google Ads Agencies for Roofing in 2026 (Ranked and Reviewed)

read more

Lists
Best Digital Marketing Agencies for Senior Care in 2026 (Ranked and Reviewed)

Silverback Strategies | July 25, 2026

Best Digital Marketing Agencies for Senior Care in 2026 (Ranked and Reviewed)

read more

Lists
Best PPC Agencies for Roofing in 2026 (Ranked and Reviewed)

Silverback Strategies | July 25, 2026

Best PPC Agencies for Roofing in 2026 (Ranked and Reviewed)

read more

Lists
Best Google Ads Agencies for Electrical Contractors in 2026 (Ranked and Reviewed)

Silverback Strategies | July 25, 2026

Best Google Ads Agencies for Electrical Contractors in 2026 (Ranked and Reviewed)

read more

Lists
Best SEO Agencies for Assisted Living in 2026 (Ranked and Reviewed)

Silverback Strategies | July 24, 2026

Best SEO Agencies for Assisted Living in 2026 (Ranked and Reviewed)

read more

Lists
Best SEO Agencies for HVAC in 2026 (Ranked and Reviewed)

Silverback Strategies | July 24, 2026

Best SEO Agencies for HVAC in 2026 (Ranked and Reviewed)

read more

Lists
Best SEO Agencies for Landscaping in 2026 (Ranked and Reviewed)

Silverback Strategies | July 24, 2026

Best SEO Agencies for Landscaping in 2026 (Ranked and Reviewed)

read more

Lists
Best SEO Agencies for Plumbing in 2026 (Ranked and Reviewed)

Silverback Strategies | July 24, 2026

Best SEO Agencies for Plumbing in 2026 (Ranked and Reviewed)

read more

Lists
Best PPC Agencies for HVAC in 2026 (Ranked and Reviewed)

Silverback Strategies | July 24, 2026

Best PPC Agencies for HVAC in 2026 (Ranked and Reviewed)

read more

Lists
Best Digital Marketing Agencies for Memory Care in 2026 (Ranked and Reviewed)

Silverback Strategies | July 23, 2026

Best Digital Marketing Agencies for Memory Care in 2026 (Ranked and Reviewed)

read more

Lists
Best PPC Agencies for Pest Control in 2026 (Ranked and Reviewed)

Silverback Strategies | July 23, 2026

Best PPC Agencies for Pest Control in 2026 (Ranked and Reviewed)

read more

Lists
Best PPC Agencies for Independent Living in 2026 (Ranked and Reviewed)

Silverback Strategies | July 23, 2026

Best PPC Agencies for Independent Living in 2026 (Ranked and Reviewed)

read more

Lists
Best Digital Marketing Agencies for Pest Control in 2026 (Ranked and Reviewed)

Silverback Strategies | July 23, 2026

Best Digital Marketing Agencies for Pest Control in 2026 (Ranked and Reviewed)

read more

Lists
Best Digital Marketing Agencies for Electrical Contractors in 2026 (Ranked and Reviewed)

Silverback Strategies | July 23, 2026

Best Digital Marketing Agencies for Electrical Contractors in 2026 (Ranked and Reviewed)

read more

Lists
Best PPC Agencies for Landscaping in 2026 (Ranked and Reviewed)

Silverback Strategies | July 22, 2026

Best PPC Agencies for Landscaping in 2026 (Ranked and Reviewed)

read more

Lists
Best Google Ads Agencies for Pest Control in 2026 (Ranked and Reviewed)

Silverback Strategies | July 22, 2026

Best Google Ads Agencies for Pest Control in 2026 (Ranked and Reviewed)

read more

Lists
Best Google Ads Agencies for Plumbing in 2026 (Ranked and Reviewed)

Silverback Strategies | July 22, 2026

Best Google Ads Agencies for Plumbing in 2026 (Ranked and Reviewed)

read more

Lists
Best PPC Agencies for Independent Living in 2026 (Ranked and Reviewed)

Silverback Strategies | July 21, 2026

Best PPC Agencies for Independent Living in 2026 (Ranked and Reviewed)

read more

Lists
Best PPC Agencies for Assisted Living in 2026 (Ranked and Reviewed)

Silverback Strategies | July 21, 2026

Best PPC Agencies for Assisted Living in 2026 (Ranked and Reviewed)

read more

Lists
Best SEO Agencies for Independent Living in 2026 (Ranked and Reviewed)

Silverback Strategies | July 21, 2026

Best SEO Agencies for Independent Living in 2026 (Ranked and Reviewed)

read more

Lists
Best Digital Marketing Agencies for Assisted Living in 2026 (Ranked and Reviewed)

Silverback Strategies | July 21, 2026

Best Digital Marketing Agencies for Assisted Living in 2026 (Ranked and Reviewed)

read more

Lists
Best SEO Agencies for Roofing in 2026 (Ranked and Reviewed)

Silverback Strategies | July 21, 2026

Best SEO Agencies for Roofing in 2026 (Ranked and Reviewed)

read more

Lists
Best Google Ads Agencies for HVAC in 2026 (Ranked and Reviewed)

Silverback Strategies | July 02, 2026

Best Google Ads Agencies for HVAC in 2026 (Ranked and Reviewed)

read more

Lists
Best Digital Marketing Agencies for Roofing in 2026 (Ranked and Reviewed)

Silverback Strategies | February 20, 2026

Best Digital Marketing Agencies for Roofing in 2026 (Ranked and Reviewed)

read more

Lists
Best Digital Marketing Agencies for Plumbing Brands in 2026 (Ranked and Reviewed)

Silverback Strategies | February 18, 2026

Best Digital Marketing Agencies for Plumbing Brands in 2026 (Ranked and Reviewed)

read more

Lists
Best Digital Marketing Agencies for HVAC Brands

Silverback Strategies | February 18, 2026

Best Digital Marketing Agencies for HVAC Brands

read more

Lists
Best AI Search Agencies for Home Services

Silverback Strategies | February 16, 2026

Best AI Search Agencies for Home Services

read more

Lists
Best AI Search Agencies for Healthcare

Silverback Strategies | February 16, 2026

Best AI Search Agencies for Healthcare

read more

Lists
Best AI Search Agencies for Financial Services

Silverback Strategies | February 12, 2026

Best AI Search Agencies for Financial Services

read more

Lists
Best AI Search Agencies for Higher Education in 2026 (Ranked & Reviewed)

Silverback Strategies | January 30, 2026

Best AI Search Agencies for Higher Education in 2026 (Ranked & Reviewed)

read more

Lists
Best AI Search Agencies for Senior Living in 2026 (Ranked & Reviewed)

Silverback Strategies | January 30, 2026

Best AI Search Agencies for Senior Living in 2026 (Ranked & Reviewed)

read more

Lists
Best AI Search Agencies in 2026 (Ranked & Reviewed)

Silverback Strategies | January 30, 2026

Best AI Search Agencies in 2026 (Ranked & Reviewed)

read more

Lists
Best GEO Agencies (Generative Engine Optimization) in 2026 (Ranked & Reviewed)

Silverback Strategies | January 30, 2026

Best GEO Agencies (Generative Engine Optimization) in 2026 (Ranked & Reviewed)

read more

Lists
Best PPC Agencies for B2C Brands in 2026 (Ranked & Reviewed)

Silverback Strategies | January 30, 2026

Best PPC Agencies for B2C Brands in 2026 (Ranked & Reviewed)

read more

Lists
Best Digital Marketing Agencies for B2C Brands in 2026 (Ranked & Reviewed)

Silverback Strategies | January 30, 2026

Best Digital Marketing Agencies for B2C Brands in 2026 (Ranked & Reviewed)

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Silverback Strategies | January 29, 2026

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Silverback Strategies | November 17, 2025

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Silverback Strategies | November 05, 2025

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Silverback Strategies | November 05, 2025

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Silverback Strategies | November 05, 2025

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Silverback Strategies | October 31, 2025

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