For business owners who want to grow their online presence and reach their target audiences, a digital marketing agency could be the key to your success. Agencies like Silverback offer full-service marketing experience including SEO, PPC, content writing, digital media, email marketing, and so much more. 

But why hire a digital marketing agency to write emails or post on social media when you can probably do it all yourself? Why pay to have someone do what you already know how to do? To start with, we know that staying on top of digital marketing trends alone can be a full-time job. We have some insight into more benefits of partnering with an agency vs. hiring an in-house marketing team, as well as how your company can grow and thrive with just a little bit of help.

Common Objections to Hiring a Digital Marketing Agency

Before we dive into the benefits of partnering with a digital marketing agency, let’s address two of the most common objections.  

“It’s More Expensive Than an In-House Marketing Team”

This is rarely true from an apples-to-apples perspective when looking at the resources needed. You also need to consider the salaries of everyone on your marketing team – including benefits, training costs, and more.

The value of the services offered by an agency typically far outweigh the cost. That’s partly because marketing is all the agency does, allowing you and your team to focus on running your business.

“They Don’t Know Our Business/Audience Well Enough”

While this might be true for some agencies, top-tier agencies like Silverback take the time to really know your audience as well as we know marketing platforms. We use in-depth research, analytics, and continuous testing to understand your business/audience, so we can deliver the marketing tools you need.

Common Challenges in Digital Marketing

Digital marketing is a growing, ever-changing industry. Staying on top of industry trends and developments can be a full-time job. One of the biggest benefits of a digital marketing agency is that we take care of everything you need to stay ahead of the competition.

Challenge: Scalability

Solution: Often companies use agencies because they need to scale traffic, leads, and revenue, but don’t have a playbook and/or resources to scale. Agencies can help solve this problem. They can bring the right strategy and resources to the table and have scalability built into their agency. There’s no need to recruit, hire, and train new employees. 

Challenge: Reaching New Audiences

Solution: Oftentimes companies have a new objective critical to unlocking additional growth that involves reaching new audiences. This could be a company whose core audience is aging out, and there’s a need to connect with younger audiences to keep growing over the long term. This might be a home services company with a great presence in its core market but needs help building that presence in new markets. Or, it could be a B2B SaaS company that is looking to grow in a new industry or region.

One of the biggest reasons to hire a digital marketing agency is that we’re experts at solving this problem. We can help you can test and learn quickly about new audiences. 

Challenge: Drop in Website Traffic and Leads

Solution: Sometimes prospects come to us because they’ve seen a drop in performance and are trying to figure out how to rebound and grow. Agencies have the expertise needed to diagnose what happened and reverse-engineer what’s required to bring performance back up so you can continue to grow from there. 

Challenge: Complex and Changing Strategies 

Solution: If you’re not in digital marketing, it can be confusing to try and understand what marketing strategies and channels are working for you. Figuring out the business impact of different marketing initiatives and channels is harder than ever in today’s privacy-first media landscape. 

Digital marketing agencies can bring the right tracking, reporting, and testing frameworks to help businesses understand how different channels are performing – and how to make decisions based on that data. 

4 Reasons to Hire a Digital Marketing Agency

Let’s dig deeper into why you should hire a digital marketing agency like Silverback. What’s in it for you and your company?

Here are the four best reasons why you should hire a digital marketing agency like Silverback Strategies to grow and thrive in your field.

1) Cross-Team Expertise

Digital marketing is complex and requires a group of experts — technical platform specialists, creative strategists, content strategy researchers, analysts, designers, and developers — to have success across multiple channels. There is very rarely a unicorn person that has expertise in all of those areas. Agencies can more efficiently bring together the required expertise than in-house teams, especially for mid-market businesses. 

Silverback has teams of experts fluent in:

Because of this, we’re able to tailor solutions to your specific needs. Our teams work together to diagnose, strategize, and deliver the results you need.

For example, we helped a local roofing company reach a new market and drive growth. How? By going beyond click-through rates to focus on audience needs, lead generation, and search engine optimization (among other goals). The result was that this company saw a 667% increase in web traffic and a 242% increase in revenue! And we were able to do that thanks to the expertise of our teams across digital marketing specializations.

2) Translating Knowledge from One Client to Another

The work we do for our clients doesn’t exist in a vacuum. We bring the lessons learned from helping one client to work with another. This allows our clients’ to improve more quickly by having the benefits of learnings across our client portfolio. 

3) We Always Have Backup

With an in-house digital marketing team, there’s always the chance that someone will leave, creating a void in the work they’ve left behind. This leads to a backlog of work as new employees scramble to pick up the slack, or in the time it takes to hire and train a new employee. 

While agencies aren’t immune to turnover, they have the benefit of having larger teams and multiple experts working on an account, so if one person leaves, the account context is still there and there’s another expert that can immediately step into that person’s role. 

4) Proven Processes

Part of our strategy is using processes that we know will work for your business. How do we know? Because they’ve worked for businesses similar to yours. Why reinvent the wheel? While this doesn’t mean we never vary from a single template, we can promise that we bring a certain amount of experience and wisdom to the table thanks to the success of past clients. 

For example, we used our “B2B Marketing Program” for a cybersecurity company that was ready to grow – without knowing how. So we overhauled their website, created an automated email nurture system, and used functional SEO keyword research to drive traffic to their website. Thanks to their partnership with Silverback, their organic search visibility grew 1,336% and their revenue grew by 150%!

All of that happened because we have the expertise as well as the experience to help your business.

Contact Silverback Strategies Today to Discuss Your Digital Marketing Needs

Our teams of experienced digital marketing experts are ready to optimize your company’s online presence. You can stay ahead of the competition and prove yourself the leading expert in your field, all with the right digital marketing strategy.
Explore some of our past work today and see why hiring a digital marketing agency might just be the solution your business is looking for.

Jordan Crawford | Director of Strategy & Development

Jordan is passionate about helping clients achieve their goals in the constantly-changing digital marketing space. Bringing a decade of digital marketing experience, Jordan serves as a resource for our clients throughout their life-cycle to ensure their needs are met.

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