Technical SEO Services

The technical foundation of your website is important. It impacts site health, rankings, and visibility—all key factors if you’re trying to grow your business in the digital world. Silverback’s strategic technical SEO services align with the goals of your business and set the foundation for and help you maintain scalable organic growth.

Why Choose Silverback for
Technical SEO Services?

Our technical SEO services start with a full understanding of your business and the role of digital marketing and SEO. Silverback leans on platform expertise, our award-winning team, and innovative agency structure to help you meet your goals. AdAge has named us one of the best places to work, so when you work with us, you know that you are working with people who truly love what they do.

When search algorithms like Google update their core algorithm, it impacts how websites should be structured and optimized for search. We’ve evolved alongside these algorithms for fifteen years, giving you a flexible partner that can adapt to future change.

Team health and chemistry are catalysts for performance. That’s why we focus so much on building stronger teams that communicate, collaborate, and empathize with each other and clients. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.

Forget working alone. Our platform experts work hand-in-hand with teammates in other disciplines. This accelerates learnings across the customer journey, giving you a cohesive strategy and your buyers a better brand experience.

Our Technical SEO Process

Align Goals + Objectives

First, our team maps your lead-to-sale journey to understand how buyers interact with your brand today. Our technical SEO services start with a thorough audit of existing performance, including areas such as indexing, crawling, and ranking factors.

Build the Foundation

Next, we analyze your buyers to understand why they buy, and the technical optimizations that will be most helpful to your customer journey. We then build a plan for measuring success based on your marketing objectives.

Launch Your Campaign

We work with development teams to make technical optimizations a priority, and communicate the impact to project timelines and importance to other key stakeholders in your website.

Evolve + Optimize

Finally, analytics teams are equipped to monitor the impact of technical optimizations, giving you a clear view into the impact on leads and sales.

What’s Included in Technical SEO Services?

When optimizing the back-end of your website, there are a lot of technical aspects to consider. That’s why Silverback offers ongoing SEO maintenance, indexing optimization, and core web vitals audits. This way, your website will maintain strong technical health.

Ongoing SEO Maintenance

As you grow, your site will evolve. Ongoing maintenance like page optimization, XML sitemap creation, keyword ranking reports, traffic trends, and linking profiles keep it in shape.

Indexing Optimization

The way your site is indexed by Google impacts your rankings. Our technical on-page SEO services improve your website’s index status, remove duplicate content, and optimize URL structure.

Core Web Vitals Audit

Recently, Google’s search algorithm placed an emphasis on user experience. With Silverback’s technical SEO services, we audit your website to measure site speed scores, image loading, and responsiveness.

Types of Technical SEO Services

Silverback is a top-rated technical SEO agency that customizes strategic search and social solutions to fit seamlessly into your larger digital marketing strategy. Starting with a checklist of over 50+ SEO elements, we look at your goals, audience, and website for performance-driven and data-backed technical and on-page SEO to keep your site in top-performing shape.

Crawling Insights

Understand how Google sees and reads your site. Set the foundation for optimizations to elements like sitemaps, robots.txt files, and internal linking that get your site in order.

Core Web Vitals Optimization

Improve your overall site speed and responsiveness to improve user experience and avoid being penalized by Google’s search algorithm.

Ranking Optimization

Prioritize key business pages and improve rankings for your business based on technical SEO elements like site speed, title tags, meta descriptions, and H1s.

Link Health Analysis

Analyze the health of your current backlink profile, understand how linking plays a role in rankings, and build a strong internal and external linking strategy.

Server Log Analysis

Instead of guessing, we can help review what specific actions crawlers are taking every time they land on your site, making sure they’re regularly crawling the right content.

“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

“Silverback Strategies has been a lifesaver for us in the SEO space.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

Julia Ziegler, Director of News & Programming, WTOP


Core Web Vitals Should be a Priority

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Frequently Asked Questions

While Google looks at a given page for many factors, its search algorithm now evaluates user experience. Each of your website’s pages is graded based on how quickly they load, are responsive to users, and the visual stability of each page’s layout. Learn more about Google's Core Web Vitals here.

Search algorithms like Google send robots to your website to read, evaluate, and index pages. This is how they know where to place a given page in the results for certain queries. But scanning web pages takes time. Even for robots. There are more pages added to the internet every day than Google’s robots have time to crawl. Their solution is to allocate a “crawl budget” to use its bots in the most effective way possible.

A “crawl budget” is the number of pages a robot crawls and indexes on a website within a given timeframe, usually each session that a bot would browse your site. If Google doesn’t index a page, it’s not going to rank in search results.

Yes. Google’s popular PageSpeed Insights test is one we use extensively. While the current version of the test does not provide an overall number for page load times, it does, however, measure the times for individual Core Web Vitals metrics and provides insight for which resources may be slowing things down the most for web browsers. It also provides an overall grade for page performance out of 100. Read more about website page speed in this blog post.

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