How A Cybersecurity Company Experienced Rapid Growth in a Highly Niche Market
Hyper Vigilance is a cyber security and compliance management solutions provider who helps defense contractors stay compliant and secure contracts.
At first, the business grew through referrals and existing relationships. But at some point the rolodex ran out. Hyper Vigilance needed new clients to continue growing.
The founders didn’t have time to devote to marketing, and any hires needed to service accounts. To make matters worse, compliance solutions are a complex sale. Other agencies had a hard time understanding the buyer’s journey and delivering results.
A comprehensive website overhaul set the foundation
for an expertise-based content strategy to generate leads, and ultimately new business, from paid and organic search.
“Peers thought we were crazy for investing heavily in sales and marketing, but the results are there.”John Harrison, Founder
Results from collaborating with Silverback
Gross Revenue Growth
(2019 – 2020)
Organic Search Visibility
(Q3 2020 -vs- Q3 2021)