Web Development

Digital. Built to Convert.

Web development with Silverback Strategies demonstrates relevance and increases awareness of our clients’ products and services — because a well-built website sets your business apart from competitors.

Creating Digital Brands

The digital landscape never stops changing, and the quality of your online presence is critical. We work cross-functionally with strategy, user experience, analytics, and creative services to build a comprehensive digital footprint for your brand. From the ground up, your digital brand enables you to build trust, have a voice, and interact with customers, as well as provide thought leadership and other valuable, relevant content.

Built With Traffic In Mind

You want to generate leads and drive conversions. We work behind the scenes so your audience has a frictionless digital experience. We create websites designed to perform perfectly in mobile and desktop environments, seamlessly integrate SEO tactics, present content in a clean, meaningful way, and track analytics accurately.

Expert, Data-Driven Digital

We use best practices and insight about your company and industry as our foundation. Your website will be structured so it’s crawlable and seen as valuable by search engines. Not only will it function on every device, but beautiful design and copy presents the right tone to your audience. This is all made possible by a cross-functional team of digital marketing expertise.

Performance-Driven Services
  • PHP/MySQL-based Website Development
  • Website Maintenance:
    • Uptime Monitoring
    • Automated File & Database Backups
    • Security Audits
    • Regular Speed Checks
    • Website Updates
  • Third-Party Hosting Management
  • Integrations:
    • Analytics
    • Marketing Automation
    • CRMs
  • Monthly Project Updates

Case Stories

How marketing alignment led the Mid-Atlantic’s leading roofing company to extraordinary growth.

Long Roofing integrated marketing data with both sales and operations. The integration and resulting marketing campaigns were so cohesive that the company was able to throttle back when leads overwhelmed call centers and accelerate to meet real revenue goals. 

RESULTS  |  2017-2018

  • 242% in-market revenue increase 
  • 429% online lead increase 
  • 667% web traffic increase

How a leading B2B SaaS company B2B SaaS company pivoted their marketing strategy to drive more qualified opportunities.

A large strategic shift transformed LexisNexis’ marketing strategy. They quickly expanded online visibility to drive performance across various product lines. A full-funnel approach targeted key messages to each stage of the customer journey, and proved to be a reliable way to generate leads.

RESULTS  |  Q1-Q3, 2019

  • 61% reduction in cost per lead 
  • 297% increased ad spend 
  • 922% increase in online conversions

How a 138-year-old company transformed their marketing from traditional to digital.

AAFMAA is the premier financial service provider to the U.S. military community. But despite their size they had little visibility online and needed to quickly grow their member base. With a data-driven approach, AAFMAA was able to measure the impact of both traditional and digital marketing investments, and build a conversion-focused website.

RESULTS  |  2014 – 2015

  • 117% increase in leads
  • 50% decrease in cost-per-lead
  • 100% increase in website traffic

How a prestigious university met insatiable demand in a growing market.

eCornell is Cornell University’s online learning platform. They provide over 80 professional certificate programs, and introduce new certificate programs each month. With a proactive strategy and consistent production of new website content, eCornell significantly increased certificate enrollments and overall search visibility.

RESULTS  |  2017-2018

  • 48% increase in organic enrollments
  • 43% increase in organic web traffic
  • 30% increase in domain authority

November 12, 2020 Mat Ingham

How Mobile-First Indexing Devastated One Website’s Traffic

Beginning as far back as 2015, Google started announcing major updates to how websites would be crawled, indexed and ultimately ranked in accordance with its ever-evolving algorithms.  These modifications stemmed from the shift in users’ search habits over the years. The world changed…  Read the Article

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