Search Engine Optimization
SEO That Works for You.
Our collaborative approach to search engine optimization balances opportunity with content to provide client partners with the performance that they need for growth.
The best search engine optimization comes from understanding data – yours and ours. Internally and externally, we gather and filter every bit of intelligence. Then, balancing user experience, strategy, content, and best practices, we work collaboratively to make sure that our clients and their target audience are on the same page, speaking the same language. So, whether you’re a hands-on client or prefer not to get into the weeds, your SEO is backed by real data and real experts who know your business and situation.
We look at SEO from every angle – editorial, e-commerce, technical, and local – and make adjustments as necessary, to ensure that our clients are as well-positioned as possible. Our SEO team works seamlessly with our clients’ internal content and creative departments when those resources are available; and solve crucial technical problems that may hinder search engine results page (SERP) growth. This responsive approach gives our client partners the flexibility they need to get maximum value from their engagement.
Driving web traffic often means hitting a moving target – what worked yesterday may not always work today, or tomorrow. We have proven, tactical approaches to current search challenges like Digital Assistants and Voice SEO, Google’s continued development of SERP features and optimizing for formats like video, social media and third-party citations. You don’t have to keep up, because we do. We work to stay ahead of the curve, so whatever comes next, we’ll be ready to optimize for that, as well.
Our aggressive approach to search engine optimization provides our client partners with the expedited search engine results page (SERP) performance that a business needs for growth. Our use of powerful tools also gives our SEO experts the ability to closely track, update and compete for increasingly invaluable schema-driven SERP features like the Google Local Pack, Local Teaser, Knowledge Card, Featured Snippet and more.
Case Stories
How marketing alignment led the Mid-Atlantic’s leading roofing company to extraordinary growth.
Long Roofing integrated marketing data with both sales and operations. The integration and resulting marketing campaigns were so cohesive that the company was able to throttle back when leads overwhelmed call centers and accelerate to meet real revenue goals.
RESULTS | 2017-2018
- 242% in-market revenue increase
- 429% online lead increase
- 667% web traffic increase
How a leading B2B SaaS company B2B SaaS company pivoted their marketing strategy to drive more qualified opportunities.
A large strategic shift transformed LexisNexis’ marketing strategy. They quickly expanded online visibility to drive performance across various product lines. A full-funnel approach targeted key messages to each stage of the customer journey, and proved to be a reliable way to generate leads.
RESULTS | Q1-Q3, 2019
- 61% reduction in cost per lead
- 297% increased ad spend
- 922% increase in online conversions
How a 138-year-old company transformed their marketing from traditional to digital.
AAFMAA is the premier financial service provider to the U.S. military community. But despite their size they had little visibility online and needed to quickly grow their member base. With a data-driven approach, AAFMAA was able to measure the impact of both traditional and digital marketing investments, and build a conversion-focused website.
RESULTS | 2014 – 2015
- 117% increase in leads
- 50% decrease in cost-per-lead
- 100% increase in website traffic
How a prestigious university met insatiable demand in a growing market.
eCornell is Cornell University’s online learning platform. They provide over 80 professional certificate programs, and introduce new certificate programs each month. With a proactive strategy and consistent production of new website content, eCornell significantly increased certificate enrollments and overall search visibility.
RESULTS | 2017-2018
- 48% increase in organic enrollments
- 43% increase in organic web traffic
- 30% increase in domain authority
Scaling your marketing can be a daunting challenge. SEO is just one way Silverback can put your plan into action so you can focus on the big picture.
July 20, 2020 • Kurt Lambert
