SEO Audit Services
How do you know your SEO investments are headed in the right direction? Your in-house team knows the inner workings of your site like the back of their hands. But you don’t have the insights to know what changes to make next. Silverback’s SEO technical audit services gives you the best of both worlds—insights from specialized experts and implementation from your in-house team.
Why Choose Silverback's
SEO Audit Services?
At Silverback, we take pride in offering our clients the most thorough, easy-to-understand SEO audit service possible so they can craft a responsive, thoughtful marketing strategy. If you’re looking to expand into a new market, drive more leads, or develop your content, you need a data-driven strategy to help you get there. We can offer the information you need, the audience-specific strategies that perform, and a leading team to get it all done. Voted one of the best places to work by AdAge and the Washington Post, our team works hard, thinks outside the box, and is dedicated to seeing you grow.
We’ve grown alongside Google and its search algorithm for fifteen years. Working with Silverback gives you a digital marketing partner with the flexibility to adapt to changes in algorithms, regulations, and consumer behavior.
That’s why we focus so much on building stronger marketing teams. It’s at the core of our culture. Publications like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.
We’ve flipped the traditional agency structure on its head. Instead of grouping specialists together based on technical skills, we organize teams of specialists across disciplines around clients so strategies are cohesive across all major marketing channels.
Our SEO Audit Process
Align Goals + Objectives
At the beginning of every SEO audit service, we review your site from both a technical and on-page SEO perspective. Then, our team maps your lead-to-sale journey to understand how buyers interact with your brand today.
Build the Foundation
At this stage, the goal is to identify areas of improvement in the technical SEO foundation, as well as opportunities for increasing share of voice within related keywords.
Launch Your Campaign
Once we have identified opportunities across both technical and on-page SEO, we pull strategy and research that’s aligned with your lead-to-sales funnel, then give that data to your team to implement.
Evolve + Optimize
Finally, testing and continuous feedback loops with Analytics teams help iterate and evolve your SEO investments over time.
What’s Included in SEO Audit Services?
When you work with Silverback’s SEO audit team, you get access to technical experts who use the latest tools and technology to audit your site and communicate findings in a clear, easy-to-understand way.
Silverback technical SEO audits take an in-depth look at every aspect of your site, your content, and your competitors to provide insights on what’s going right, what’s going wrong, and what needs to be done to fix it.
By aligning our priorities and efforts with your business goals and technical needs, we create a technical checklist that is tailored to your specific situation and sales priorities.
We break down the most complex parts of technical SEO and present the findings in an easy-to-digest manner, helping prioritize the areas that can make the biggest impacts.
Types of Technical Audit Services
Whether you’re looking for a long-term partner or a one-time, “get started right” partner, we’re there for you. Site speed. 404s. Keyword strategies. Core Web Vitals. We cover it all.
Analyze your preferred domain, determine whether any elements like the sitemap, URLs, or robots.txt file can be optimized, and create a plan for getting your site back up to speed.
Examine existing page copy through the lens of SEO best practices and determine whether your site content is working for or against you regarding algorithm and audience needs.
Identify keywords your website does not currently rank for, pages that can be optimized for better search visibility, and new content opportunities that cast a wide net with your organic search audiences.
“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”
“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”
“Silverback Strategies has been a lifesaver for us in the SEO space.”
Nancy Weaver, Digital Marketing Manager, Lexis Nexis
Pia Miralao, Director of Web Properties, K12
Julia Ziegler, Director of News & Programming, WTOP
Frequently Asked Questions
A detailed SEO audit offers a business a much greater understanding of their current SEO performance, and where there may be areas that require improvement. This data can help shape your marketing campaigns for years to come. SEO audits can also lead to improved website performance, more optimized content, more traffic, and a higher conversion rate.
While it’s possible to do an SEO audit without external SEO technical audit services, this process can be time-consuming and requires a level of technical knowledge that many in-house marketing departments do not have. SEO audits conducted by professionals are often more detailed, which leads to a greater amount of detail you can use to develop future marketing campaigns.
Complete Your Digital Marketing Strategy
An SEO audit service is only one part of a broader digital marketing strategy. Here are other services our clients use to complete their digital marketing strategies: