SEO + CONTENT SEO Migration Services Website migrations often happen without SEO in mind, resulting in a loss of authority, drops in traffic, and decreased conversions. Silverback’s SEO migration services let you keep your authority, mitigate traffic loss, and optimize for future success. Read More + Read Less – View All Services Why Choose Silverback as Your SEO Migration Agency Silverback’s website migration SEO services make it easier for you to get out of the weeds and focus on guiding overall business strategy. When you work with Silverback, you get an award-winning team focused on collaboration. Our analytics, content, paid media, and SEO teams all have their eyes on your site, which means your migration will go smoothly. Read More + Read Less - Adaptability to platforms and algorithm We’ve evolved alongside digital platforms and algorithms for the last fifteen years. Our SEO migration services are led by search experts who have guided many successful website transitions. A distinct focus on team chemistry We strongly believe that healthy teams are the biggest driver of performance. That’s why we’ve made this a focal point of our culture. In fact, we’ve been recognized by Inc. Magazine, Ad Age and Washington Post as a top place to work. Structured for collaboration Website migrations are a big deal. That’s why our analytics, content, paid media, and SEO teams collaborate to make sure every aspect of your digital marketing presence is accounted for during the transition. Our SEO Migration Process Align Goals + Objectives Build the Foundation Launch Your Campaign Evolve + Optimize Align Goals + Objectives First, we examine how users interact with your website today and map your customer journey from lead to sale. Then, we connect your marketing objectives to business goals so our SEO migration services focus on the aspects of your site that matter most. Build the Foundation Next, we research your buyers’ behavior online and how they make decisions. These insights are gathered in a variety of ways, and uncover potential SEO opportunities during your site migration. We then build a plan to measure success based on your digital marketing objectives. Launch Your Campaign From there, we take the time to identify pre-migration needs, build an overall migration strategy, set benchmarks, and build checklists to make each and every detail of your site migration seamless. Evolve + Optimize Finally, our laser-focused post-migration process, complete with recurring reporting, ensures that users and search engines can effectively navigate the new site. New insights are delivered through a continuous feedback loop to SEO, content, and paid media teams to evolve site performance over time. Align Goals + Objectives Align Goals + Objectives First, we examine how users interact with your website today and map your customer journey from lead to sale. Then, we connect your marketing objectives to business goals so our SEO migration services focus on the aspects of your site that matter most. Build the Foundation Build the Foundation Next, we research your buyers’ behavior online and how they make decisions. These insights are gathered in a variety of ways, and uncover potential SEO opportunities during your site migration. We then build a plan to measure success based on your digital marketing objectives. Launch Your Campaign Launch Your Campaign From there, we take the time to identify pre-migration needs, build an overall migration strategy, set benchmarks, and build checklists to make each and every detail of your site migration seamless. Evolve + Optimize Evolve + Optimize Finally, our laser-focused post-migration process, complete with recurring reporting, ensures that users and search engines can effectively navigate the new site. New insights are delivered through a continuous feedback loop to SEO, content, and paid media teams to evolve site performance over time. What’s included in Website Migration SEO Services? Our SEO website migration services identify the most important parts of your website and how SEO plays a role in your business success. This can vary from business to business. This clarity of user intent provides more data to use when conducting page optimization. Read More + Read Less - Migration Strategy Develop a migration strategy several months before a new website to preserve existing and maximize future SEO performance. This includes navigation, internal linking, content strategies, and more. Migration Mapping Keep as much of your current site’s authority as possible by mapping current content to its new page, keywords to their relevant pages, and redirects to nonexistent pages to enhance user experience and SEO. Pre- and Post-Migration Checklists Identify key areas in need of SEO migration support and check each off the list with our help or with the support of your internal teams, both pre- and post-migration, to deliver your expected SEO outcomes. 30/60/90 Day Reporting Benchmark, track, and monitor key metrics like organic traffic, keyword rankings, and Core Web Vitals/page experience scores at various intervals to track migration impact and expected fluctuations. Case Study Long Roofing How data alignment led a leading roofing company to rapid growth. Case Study eCornell How a prestigious university met high demand in a growth market. Types of SEO Migration Services Many things can go wrong during a website migration—migrating pages you don’t need, driving traffic to broken links, poor user experience, and more. Use our SEO migration services to make sure these things don’t happen to you. Read More + Read Less - External Link Updates Keep your branded URL string consistent with links from third-party sites like Google Business Profile, Yelp, and Yellow Pages. Robot.txt Management Don’t let Google index your staging site. Make sure they can find your new site when it’s launched. Put the proper commands in your Robots.txt file. Core Web Vitals Analysis Inspect new pages to make sure they live up to user experience metrics like Google’s core web vitals and ensure your new site can achieve maximum organic performance. Migration Redirects Redirect your old URLs to relevant content so you don’t miss out on early organic traffic gains. Lost Content Recovery Even if you’ve already gone through a migration, you can still recover lost content. Our team can help. Domain Migration SEO Consider domain migration SEO if you’re keeping your existing website but are moving to a new domain name. This will help preserve your site’s domain authority. “I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.” “What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.” “Silverback Strategies has been a lifesaver for us in the SEO space.” Nancy Weaver, Digital Marketing Manager, Lexis Nexis Pia Miralao, Director of Web Properties, K12 Julia Ziegler, Director of News & Programming, WTOP Whitepaper SEO Migration Checklist SEO Migration Checklist. Download Download Frequently Asked Questions What effect does website migration have on SEO? Moving to a new website often represents an exciting period of growth for a business. However, when it’s not done carefully, you can lose much-needed authority and undermine all your past SEO efforts. A loss in authority translates into drops in rankings, leading to less traffic. A thorough strategy needs to be in place specifically tailored for your website’s migration to help make sure you aren’t sacrificing any organic performance over time. How do I prepare my website for migration? The simplest way to prepare a website for migration is to start with an audit and site crawl to see what assets you have and what must migrate. Then, experiment by using a test server to see whether your proposed migration plan works. From there, map and update all links and URLs, resolve any issues, and submit new sitemaps. This is easiest when you consult a specialist in website migration and SEO services. Will my SEO improve if I migrate my website? If you migrate your website without a plan for maintaining or improving SEO, you may lose the authority you built so carefully on your old site. However, if you design a thorough plan for an SEO-focused migration, you should be able to improve your SEO moving forward. What can go wrong during a website migration? Many things can go wrong during a website migration: Migrating pages you don’t need Driving traffic to bad or broken links Poor user experience Calendar time needlessly burned Staging site pages may get indexed Inconsistent branding with URL strings Read more here. Complete Your Digital Marketing Strategy Website migrations are a major part of any digital marketing strategy. Here are other services our clients use alongside SEO migration services. SEO Audit Analyzing your website performance against SEO best practices to identify areas of improvement. Learn More Content Marketing Strategic marketing is all about creating and delivering valuable and relevant content to grow your business. Learn More Technical SEO Create a strong technical foundation to enable improved SEO performance. Learn More Editorial SEO Combining technical SEO, on-page SEO, and content marketing for effective results. Learn More Strategy + Analytics Follow up creative strategies with data-based analysis for improved results. Learn More Paid Media Target your audience and deliver hyper-relevant content designed to turn interest into revenue. Learn More Unlock Your Growth Potential Contact Us