SEO Migration Services

Website migrations often happen without SEO in mind, resulting in a loss of authority, drops in traffic, and decreased conversions. Silverback’s SEO migration services let you keep your authority, mitigate traffic loss, and optimize for future success.

Why Choose Silverback as Your
SEO Migration Agency

Silverback’s website migration SEO services make it easier for you to get out of the weeds and focus on guiding overall business strategy. When you work with Silverback, you get an award-winning team focused on collaboration. Our analytics, content, paid media, and SEO teams all have their eyes on your site, which means your migration will go smoothly.

We’ve evolved alongside digital platforms and algorithms for the last fifteen years. Our SEO migration services are led by search experts who have guided many successful website transitions.

We strongly believe that healthy teams are the biggest driver of performance. That’s why we’ve made this a focal point of our culture. In fact, we’ve been recognized by Inc. Magazine, Ad Age and Washington Post as a top place to work.

Website migrations are a big deal. That’s why our analytics, content, paid media, and SEO teams collaborate to make sure every aspect of your digital marketing presence is accounted for during the transition.

Our SEO Migration Process

Align Goals + Objectives

First, we examine how users interact with your website today and map your customer journey from lead to sale. Then, we connect your marketing objectives to business goals so our SEO migration services focus on the aspects of your site that matter most.

Build the Foundation

Next, we research your buyers’ behavior online and how they make decisions. These insights are gathered in a variety of ways, and uncover potential SEO opportunities during your site migration. We then build a plan to measure success based on your digital marketing objectives.

Launch Your Campaign

From there, we take the time to identify pre-migration needs, build an overall migration strategy, set benchmarks, and build checklists to make each and every detail of your site migration seamless.

Evolve + Optimize

Finally, our laser-focused post-migration process, complete with recurring reporting, ensures that users and search engines can effectively navigate the new site. New insights are delivered through a continuous feedback loop to SEO, content, and paid media teams to evolve site performance over time.

What’s included in Website Migration SEO Services?

Our SEO website migration services identify the most important parts of your website and how SEO plays a role in your business success. This can vary from business to business. This clarity of user intent provides more data to use when conducting page optimization.

Migration Strategy

Develop a migration strategy several months before a new website to preserve existing and maximize future SEO performance. This includes navigation, internal linking, content strategies, and more.

Migration Mapping

Keep as much of your current site’s authority as possible by mapping current content to its new page, keywords to their relevant pages, and redirects to nonexistent pages to enhance user experience and SEO.

Pre- and Post-Migration Checklists

Identify key areas in need of SEO migration support and check each off the list with our help or with the support of your internal teams, both pre- and post-migration, to deliver your expected SEO outcomes.

30/60/90 Day Reporting

Benchmark, track, and monitor key metrics like organic traffic, keyword rankings, and Core Web Vitals/page experience scores at various intervals to track migration impact and expected fluctuations.

Types of SEO Migration Services

Many things can go wrong during a website migration—migrating pages you don’t need, driving traffic to broken links, poor user experience, and more. Use our SEO migration services to make sure these things don’t happen to you.

External Link Updates

Keep your branded URL string consistent with links from third-party sites like Google Business Profile, Yelp, and Yellow Pages.

Robot.txt Management

Don’t let Google index your staging site. Make sure they can find your new site when it’s launched. Put the proper commands in your Robots.txt file.

Core Web Vitals Analysis

Inspect new pages to make sure they live up to user experience metrics like Google’s core web vitals and ensure your new site can achieve maximum organic performance.

Migration Redirects

Redirect your old URLs to relevant content so you don’t miss out on early organic traffic gains.

Lost Content Recovery

Even if you’ve already gone through a migration, you can still recover lost content. Our team can help.

Domain Migration SEO

Consider domain migration SEO if you’re keeping your existing website but are moving to a new domain name. This will help preserve your site’s domain authority.

“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

“Silverback Strategies has been a lifesaver for us in the SEO space.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

Julia Ziegler, Director of News & Programming, WTOP


SEO Migration Checklist

SEO Migration Checklist. Download

Frequently Asked Questions

Moving to a new website often represents an exciting period of growth for a business. However, when it’s not done carefully, you can lose much-needed authority and undermine all your past SEO efforts. A loss in authority translates into drops in rankings, leading to less traffic. A thorough strategy needs to be in place specifically tailored for your website’s migration to help make sure you aren’t sacrificing any organic performance over time.

The simplest way to prepare a website for migration is to start with an audit and site crawl to see what assets you have and what must migrate. Then, experiment by using a test server to see whether your proposed migration plan works. From there, map and update all links and URLs, resolve any issues, and submit new sitemaps. This is easiest when you consult a specialist in website migration and SEO services.

If you migrate your website without a plan for maintaining or improving SEO, you may lose the authority you built so carefully on your old site. However, if you design a thorough plan for an SEO-focused migration, you should be able to improve your SEO moving forward.

Many things can go wrong during a website migration:

  • Migrating pages you don’t need
  • Driving traffic to bad or broken links
  • Poor user experience
  • Calendar time needlessly burned
  • Staging site pages may get indexed
  • Inconsistent branding with URL strings

Read more here.

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