Grow your website’s expertise, authority and trust with data-driven thought leadership. The success of your SEO content strategy depends on a consistent publication calendar and sound technical optimizations. Silverback is a leading SEO and content marketing agency because we combine the best of content with the best of technical, and align it all to your specific business goals.
Why Choose Silverback For
Editorial content can drive unprecedented organic search visibility when done the right way. But this requires collaboration across many different marketing disciplines. That’s why we bring together content, creative, SEO, and analytics experts on the same client accounts. These teams share insights and uncover new opportunities, leading to measurable growth for our clients.
Since the early days of SEO, we’ve evolved alongside algorithm updates and content best practices. Our 15 years of experience give you a strategic partner with the flexibility to adapt your content strategy to a constantly changing digital landscape.
After all, healthy teams that communicate openly and honestly mean happier and higher-performing employees and clients. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.
Our platform experts don’t work alone. They work hand-in-hand with teammates in other disciplines. This way, content strategies are designed in a holistic way to compliment your campaigns across channels.
Our Editorial SEO Process
Align Goals + Objectives
First, we establish your lead-to-sale journey. This understanding of how users turn into buyers helps design a content strategy that meets your business goals.
Build the Foundation
Next, we research your ideal buyers while auditing your current content and technical setup. This gives us the ingredients to create a tailored SEO content strategy specific to your business.
Launch Your Campaign
From there, quarterly editorial calendars and content production combine to put your editorial SEO content strategy into action.
Evolve + Optimize
Throughout each step, we track performance, provide clear, transparent, and jargon-free reporting, and optimize accordingly.
What’s Included in Editorial SEO Services?
Editorial SEO combines technical SEO, on-page SEO, and SEO content services and strategy to market your business effectively and drive results faster. Silverback’s SEO content writing services go beyond adding a few keywords here and there. Instead, we’ll build a strategic and tactical roadmap that makes SEO success the basis of topic selection, linking opportunities, and how we spend our resources.
Website + Content Audits
Uncover opportunities, gaps, and strengths by analyzing the technical aspects of your site and the editorial potential of your content, as it stands on its own and how it compares to other businesses and SERP competitors in your industry.
Utilize sophisticated keyword research as part of our overall strategy and as the foundation of our SEO content writing services. Research encompasses search volume, relative competitiveness, ranking difficulty, and more to create an effective SEO content strategy.
Content Creation + Promotion
Map your content in a quarterly calendar, review fresh content assets, and optimize on-page SEO on a regular basis. Silverback’s SEO content writing services bring new traffic, interest, and potential customers to your site organically.
Internal and external linking play a considerable role in how algorithms rank your site. As part of our SEO content services, you receive a comprehensive strategy for internal linking, external linking, and anchoring.
Ongoing SEO Maintenance
Keep your site running as it should with ongoing SEO technical maintenance. Optimize links and new pages, receive monthly updated XML sitemaps, and review monthly reporting of overall keyword rankings, traffic trends, linking profiles, and more.
Types of Editorial SEO Content
Search algorithms are evolving. In 2019, Google announced their ability to index the spoken word, paving the way for marketers to optimize audio and video content. Think outside the blog and reach new organic search traffic with different types of editorial SEO content.
Probably the most common content format, blog posts are easy to produce and can attract users with a wide range of search intent.
Optimize recorded video content for search on platforms like YouTube and Vimeo.
If your content is valuable enough, you can create a PDF asset offered in exchange for an email address, generating mid-funnel leads.
Quizzes + Tools
Boost user engagement—an increasingly important ranking factor—by developing quizzes or other tools on your site.
Social Media Content
Users today would rather consume content in their social feeds than click through to your site. Repurpose your blog content into posts designed to be consumed in the feed.
Optimize your podcast episodes for search on platforms like Google, Spotify and Apple.
“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”
“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”
“Silverback Strategies has been a lifesaver for us in the SEO space.”
Nancy Weaver, Digital Marketing Manager, Lexis Nexis
Pia Miralao, Director of Web Properties, K12
Julia Ziegler, Director of News & Programming, WTOP
Frequently Asked Questions
Our content for SEO services is holistically designed to help you meet business goals. Our process starts by mapping your lead-to-sales journey and auditing your current content and technical setup to create a tailored SEO content strategy specific to your business. From there, keyword research, a competitor analysis, and quarterly editorial calendars and content production combine to create a wide-reaching editorial SEO strategy. Throughout each step, we track performance, provide clear, transparent, and jargon-free reporting, and optimize accordingly.
Complete Your Digital Marketing Strategy
Editorial SEO is just one part of a complete digital marketing strategy. Here are other services our clients use to compliment their SEO content strategy: