2021 Higher Education Research

The Parent and Student Journey


How did the enrollment journey change during the COVID-19 pandemic?

In this research study, we looked at the experience of parents and high school students between March 2020 and March 2021 as they searched for, evaluated, and decided on a higher education institution. Download the report to learn:

  • how many students and parents visit a university website
  • what website information is most valuable to parents and students
  • how many students and parents made an on-campus visit during the pandemic
  • where universities can reach both students and parents on their journey
  • the impact of parent alma mater on students’ decision