Resource Center

Home Services Buyer Research: Industry Breakdown Report


The customer journey in home services has become digital.

Companies need to adapt if they are to grow and attract new generations of customers. This study illuminates the path to finding and capturing these buyers.


  • What channels do home service buyers use to find service providers?
  • How do customer ratings and reviews impact the customer journey?
  • How do buyers evaluate home service providers?
  • What are the key differences across home service industries?