SEO + CONTENT Ecommerce SEO Services Not all traffic is equal—you need relevant, interested visitors on your site to grow your ecommerce business. This makes SEO vital to your larger marketing strategies. Silverback offers tailored ecommerce SEO services to help buyers find your business online. Read More + Read Less – View All Services Why Choose Silverback for Ecommerce SEO Services? At the end of the day, you need the right team to support your ecommerce SEO strategy. That’s where Silverback comes in. Our award-winning culture helps us attract top marketers in the nation. Working with Silverback gives you the right team to fuel performance. Read More + Read Less - Fifteen years of digital experience Since the internet enabled businesses to sell direct-to-consumer, we’ve evolved alongside ecommerce platforms. Working with Silverback gives you a team with the flexibility to adapt to changes in technology, regulations, and consumer behavior. Strong team chemistry leads to performance Outside of technical training and skill development, Silverback also focuses on fostering better communication, collaboration, and empathy across teams. As a result, Silverback has been recognized by Inc. Magazine, Ad Age and Washington Post as a top place to work. A new structure supports cross-channel strategies Many digital marketing agencies structure teams around core specializations like SEO and paid media. At Silverback, we organize teams of cross-channel specialists around clients. This lets us build cohesive campaigns across search, social, content and analytics. Our Ecommerce SEO Service Process Align Goals + Objectives Build the Foundation Launch Your Campaign Evolve + Optimize Align Goals + Objectives We start by auditing your ecommerce site to identify any technical issues. Then, we chart your customer journey from lead to sale. This helps understand conversion points and build accurate lead forecasts. Build the Foundation Next, we seek to understand your ideal customers. Why do they buy? What channels do they use? These insights help influence content and creative strategies. Then we build a plan for how success will be measured, based on your marketing objectives. Launch Your Campaign Our SEO specialists are hands-on as we implement ecommerce SEO services like keyword research, product page optimization, and targeted content creation. This ensures smooth, ongoing optimizations to your search visibility. Evolve + Optimize Finally, advanced analytics monitor customers from their first visit all the way to purchase. Insights from aggregated data are communicated to SEO teams in a feedback loop. This creates an agile framework for ongoing tests and improvements. Align Goals + Objectives Align Goals + Objectives We start by auditing your ecommerce site to identify any technical issues. Then, we chart your customer journey from lead to sale. This helps understand conversion points and build accurate lead forecasts. Build the Foundation Build the Foundation Next, we seek to understand your ideal customers. Why do they buy? What channels do they use? These insights help influence content and creative strategies. Then we build a plan for how success will be measured, based on your marketing objectives. Launch Your Campaign Launch Your Campaign Our SEO specialists are hands-on as we implement ecommerce SEO services like keyword research, product page optimization, and targeted content creation. This ensures smooth, ongoing optimizations to your search visibility. Evolve + Optimize Evolve + Optimize Finally, advanced analytics monitor customers from their first visit all the way to purchase. Insights from aggregated data are communicated to SEO teams in a feedback loop. This creates an agile framework for ongoing tests and improvements. What’s Included in Ecommerce SEO Services? When selling products or services directly to consumers, you have to stay on top of buyer behavior and industry trends. That’s why we look at in-store vs online shopping data, answer common audience questions, and optimize pages for the highest click-through rates possible. Read More + Read Less - Audit of Existing Ecommerce SEO We examine your current approach to ecommerce SEO, including a full funnel diagnostic and review of product listing and product display pages. This helps to identify areas to build on and improve. Ecommerce UX Analysis User experience has become an increasingly important ranking factor for search algorithms. Our ecommerce SEO services analyze your user journey and select KPIs to monitor for improvement. Local Business Profile Monitoring We’ll monitor your Local Business Profile to make sure you know when buyers ask a question or leave a review, enabling your team to be responsive to customer feedback. Industry Monitoring and Gap Analysis You’ll get updates on industry trends and how your products can be positioned to best capture shifts in consumer behavior. Case Study Long Roofing How data alignment led a leading roofing company to rapid growth. Case Study eCornell How a prestigious university met high demand in a growth market. Types of Ecommerce SEO Services We do more than simply optimize product descriptions and metadata. We map your lead-to-sales funnel to understand what your target audience needs, where they are, and what they’re searching for at each stage of that journey. This allows us to plug in tailored ecommerce SEO strategies for an efficient use of resources and time. Read More + Read Less - Keyword Research + Optimization Base keyword research on your business goals, products, and SERP opportunities, all while balancing with paid media efforts to keep your spend where it’s needed most. Product Page Optimization Make sure your product pages have the proper content, information, title tags, and meta descriptions for better SERP and on-page conversion based on industry trends. Advanced Analytics Optimize data tracking between GA and your CRM to follow SEO efforts from first impression to sale thanks to our SEO and analytics teams. Ecommerce Content Strategize and create content that targets specific keywords and provides relevant information by matching content to user intent to help build a more profitable awareness to the sales funnel. “I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.” "What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.” Nancy Weaver, Digital Marketing Manager, Lexis Nexis Pia Miralao, Director of Web Properties, K12 Blog Ecommerce Digital Marketing Strategies for Independent Retailers Ecommerce Digital Marketing Strategies for Independent Retailers. Read Now Read Now Frequently Asked Questions How is ecommerce SEO different from normal SEO? Very often, your website is your business. With ecommerce, SEO and user experience often overlap, which means that improving one has a noticeable impact on the other. Strategies like matching keyword intent, fully optimizing product content, and tracking analytics are also more important in ecommerce than any other type of SEO work since each page represents an opportunity for conversion. Is SEO necessary for an ecommerce site? Yes, we believe that SEO is integral for ecommerce businesses and sites. Ecommerce industries typically represent some of the most competitive landscapes when it comes to sustaining organic search visibility. Without SEO, it’s hard to sustain and grow incoming organic traffic or even know what potential customers are searching for, much less knowing what optimizations will make the biggest impacts. This makes it almost impossible to determine how to get your products in front of converting customers. Complete Your Digital Marketing Strategy Ecommerce SEO is one part of digital marketing. Here’s how our clients round out their full-funnel strategy: Content Marketing Deliver valuable information to buyers along their journey using research, data, and your subject-matter expertise. Learn More Paid Media Create demand at the top of your marketing funnel, then generate quality leads from platforms like Google, Facebook and LinkedIn. Learn More Strategy + Analytics Align your marketing and business goals, then define the channel mix and measurement based on data analysis and audience research. Learn More Unlock Your Growth Potential Contact Us