Ecommerce SEO Services
Not all traffic is equal—you need relevant, interested visitors on your site to grow your ecommerce business. This makes SEO vital to your larger marketing strategies. Silverback offers tailored ecommerce SEO services to help buyers find your business online.
Why Choose Silverback for
Ecommerce SEO Services?
At the end of the day, you need the right team to support your ecommerce SEO strategy. That’s where Silverback comes in. Our award-winning culture helps us attract top marketers in the nation. Working with Silverback gives you the right team to fuel performance.
Since the internet enabled businesses to sell direct-to-consumer, we’ve evolved alongside ecommerce platforms. Working with Silverback gives you a team with the flexibility to adapt to changes in technology, regulations, and consumer behavior.
Outside of technical training and skill development, Silverback also focuses on fostering better communication, collaboration, and empathy across teams. As a result, Silverback has been recognized by Inc. Magazine, Ad Age and Washington Post as a top place to work.
Many digital marketing agencies structure teams around core specializations like SEO and paid media. At Silverback, we organize teams of cross-channel specialists around clients. This lets us build cohesive campaigns across search, social, content and analytics.
Our Ecommerce SEO Service Process
Align Goals + Objectives
We start by auditing your ecommerce site to identify any technical issues. Then, we chart your customer journey from lead to sale. This helps understand conversion points and build accurate lead forecasts.
Build the Foundation
Next, we seek to understand your ideal customers. Why do they buy? What channels do they use? These insights help influence content and creative strategies. Then we build a plan for how success will be measured, based on your marketing objectives.
Launch Your Campaign
Our SEO specialists are hands-on as we implement ecommerce SEO services like keyword research, product page optimization, and targeted content creation. This ensures smooth, ongoing optimizations to your search visibility.
Evolve + Optimize
Finally, advanced analytics monitor customers from their first visit all the way to purchase. Insights from aggregated data are communicated to SEO teams in a feedback loop. This creates an agile framework for ongoing tests and improvements.
What’s Included in Ecommerce SEO Services?
When selling products or services directly to consumers, you have to stay on top of buyer behavior and industry trends. That’s why we look at in-store vs online shopping data, answer common audience questions, and optimize pages for the highest click-through rates possible.
Audit of Existing Ecommerce SEO
We examine your current approach to ecommerce SEO, including a full funnel diagnostic and review of product listing and product display pages. This helps to identify areas to build on and improve.
Ecommerce UX Analysis
User experience has become an increasingly important ranking factor for search algorithms. Our ecommerce SEO services analyze your user journey and select KPIs to monitor for improvement.
Local Business Profile Monitoring
We’ll monitor your Local Business Profile to make sure you know when buyers ask a question or leave a review, enabling your team to be responsive to customer feedback.
Industry Monitoring and Gap Analysis
You’ll get updates on industry trends and how your products can be positioned to best capture shifts in consumer behavior.
Types of Ecommerce SEO Services
We do more than simply optimize product descriptions and metadata. We map your lead-to-sales funnel to understand what your target audience needs, where they are, and what they’re searching for at each stage of that journey. This allows us to plug in tailored ecommerce SEO strategies for an efficient use of resources and time.
Keyword Research + Optimization
Base keyword research on your business goals, products, and SERP opportunities, all while balancing with paid media efforts to keep your spend where it’s needed most.
Product Page Optimization
Make sure your product pages have the proper content, information, title tags, and meta descriptions for better SERP and on-page conversion based on industry trends.
Optimize data tracking between GA and your CRM to follow SEO efforts from first impression to sale thanks to our SEO and analytics teams.
Strategize and create content that targets specific keywords and provides relevant information by matching content to user intent to help build a more profitable awareness to the sales funnel.
“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”
"What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”
“Silverback Strategies has been a lifesaver for us in the SEO space.”
Nancy Weaver, Digital Marketing Manager, Lexis Nexis
Pia Miralao, Director of Web Properties, K12
Julia Ziegler, Director of News & Programming, WTOP
Frequently Asked Questions
Very often, your website is your business. With ecommerce, SEO and user experience often overlap, which means that improving one has a noticeable impact on the other. Strategies like matching keyword intent, fully optimizing product content, and tracking analytics are also more important in ecommerce than any other type of SEO work since each page represents an opportunity for conversion.
Yes, we believe that SEO is integral for ecommerce businesses and sites. Ecommerce industries typically represent some of the most competitive landscapes when it comes to sustaining organic search visibility. Without SEO, it’s hard to sustain and grow incoming organic traffic or even know what potential customers are searching for, much less knowing what optimizations will make the biggest impacts. This makes it almost impossible to determine how to get your products in front of converting customers.
Complete Your Digital Marketing Strategy
Ecommerce SEO is one part of digital marketing. Here’s how our clients round out their full-funnel strategy: