SEO + CONTENT Copywriting Services Algorithms and artificial intelligence are taking on a larger role in digital marketing. The copy used in your campaigns must appeal to machines as much as humans. It’s critical for marketing leaders to strike the right balance so buyers see, remember, and act on your messages. Read More + Read Less – View All Services Why Choose Silverback as Your Copywriting Agency? Silverback’s performance, creative, and SEO copywriting services drive conversions, align to business goals, and make a mark in your industry. After fifteen years of digital marketing experience, we’ve learned the best marketing campaigns happen because of strong team chemistry. Work with an agency that can help your messages get seen on every major marketing platform. Read More + Read Less - More than a decade of digital expertise Over the last fifteen years, we’ve seen new platforms and regulations, algorithm shifts, and changes to consumer behavior. Change is inevitable in marketing. Working with Silverback helps you navigate it. People drive performance We believe strong team chemistry is a key part of marketing performance. That’s why we built a culture that supports and challenges our people to do their best work. Publications like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work. An agency built for collaboration We’ve flipped the traditional agency model on its head. Our people are organized into teams of various specializations centered around specific business models. This gives our clients relevant expertise and consistent campaigns across major marketing platforms. Our Copywriting Process Align Goals + Objectives Build the Foundation Launch Your Campaign Evolve + Optimize Align Goals + Objectives First, we map your customer journey from lead to sale. This helps us understand how buyers interact with your brand today, and the conversion rates of your marketing funnel. This helps to forecast lead targets and align marketing investments with your business goals. Build the Foundation Next, we research your buyers. We seek to understand why they buy, the channels they use, and the language they use to describe the challenges your products or services solve. These insights inform content strategy and copy direction for ads. Launch Your Campaign Our team works with experienced copywriters and editors who understand your industry. Combined with platform expertise, your content and ads will feature copy that converts. Evolve + Optimize Finally, a feedback loop between Analytics and Content teams surfaces insights that inform tests and shifts to messaging and copy, keeping your ads and content fresh and constantly improving. Align Goals + Objectives Align Goals + Objectives First, we map your customer journey from lead to sale. This helps us understand how buyers interact with your brand today, and the conversion rates of your marketing funnel. This helps to forecast lead targets and align marketing investments with your business goals. Build the Foundation Build the Foundation Next, we research your buyers. We seek to understand why they buy, the channels they use, and the language they use to describe the challenges your products or services solve. These insights inform content strategy and copy direction for ads. Launch Your Campaign Launch Your Campaign Our team works with experienced copywriters and editors who understand your industry. Combined with platform expertise, your content and ads will feature copy that converts. Evolve + Optimize Evolve + Optimize Finally, a feedback loop between Analytics and Content teams surfaces insights that inform tests and shifts to messaging and copy, keeping your ads and content fresh and constantly improving. What’s included in Ad Hoc Copywriting Services All digital marketing efforts need the right message to hit the right people right when they need it most. That’s why Silverback’s copywriting services start with a deep understanding of what that message needs to be before we even put pen to paper. Read More + Read Less - In-Depth Discovery Process We uncover your messaging, tone, brand, content, audience, business goals, and more to match and produce an ad creative or SEO copywriting strategy and individual content pieces. Content Production Produce content that spans formats including blogs, web copywriting services, ad copy, white papers, and other ad hoc copywriting as needed—edits and revisions included. Direct + Transparent Communication Communicate clearly and directly with subject-matter experts. As an agency, we value no-nonsense, no-jargon communication and allow full access to data and decisions with your account. Case Study Long Roofing How data alignment led a leading roofing company to rapid growth. Case Study AAFMAA How a 138-year-old company transformed from traditional to digital. Types of Ad Hoc Copywriting Services Great campaigns are fueled by killer content and copy. Silverback’s copywriting services address copy needs for a variety of digital marketing campaigns. Read More + Read Less - Blog Posts Editorial SEO copywriting services help produce blog content that captures top-funnel search traffic. Site Copy Our web copywriting services help create content for the pages you need for SEO and paid media campaigns. Ad Copy Ad creative copywriting services put the right message in your digital advertisements. Video Copy Whether you need a script or supporting copy for your YouTube video, Silverback’s video copywriting services optimize your video content. Premium Asset Copy Create a white paper, report, or ebook to fuel your lead nurture campaigns with Silverback’s copywriting services. “I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.” “What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.” “Hats off to the Silverback Team for their dedication to our brand and creating such awesome content.” Nancy Weaver, Digital Marketing Manager, Lexis Nexis Pia Miralao, Director of Web Properties, K12 Amanda Hauptfleisch, Associate Director of Marketing, eCornell Blog How to Write SEO Headlines That Both People and Bots Will Love How to Write SEO Headlines That Both People and Bots Will Love. Read Now Read Now Frequently Asked Questions What is your copywriting SEO process? Silverback can produce copy on an ad-hoc basis when content needs arise that aren’t initially accounted for in existing agreements. Examples include paid media landing pages, a video script for a new product launch, a timely topical blog post, and long-form gated content. Ad hoc copywriting services are quoted on an hourly basis and start with either a kick-off call or discovery questionnaire to determine essential information. Our delivery timeline is based on the type or volume of content assets required and includes draft deadlines with time for client review/feedback and one round of revisions. How is SEO copywriting different from creative copywriting? The difference between SEO copywriting and creative copywriting lies in what the content needs to accomplish. SEO copywriting is written with focus keywords and takes into account what search engine algorithms need to rank a page on search results. On the other hand, creative copywriting focuses on converting traffic into leads and sales via different types of content. Complete Your Digital Marketing Strategy Copywriting is just one part of a full digital marketing program. These are other solutions our clients use in addition to copywriting services. SEO Combine your business needs, our expertise, and algorithm-aligned methods for a strong technical foundation for your website and brand. Learn More Editorial SEO Combining technical SEO, on-page SEO, and content marketing for effective results. Learn More Local SEO Increase search engine visibility to ensure users in your area always find your business. Learn More Technical SEO Create a strong technical foundation to enable improved SEO performance. Learn More Strategy + Analytics Follow up creative strategies with data-based analysis for improved results. Learn More Paid Media Target your audience and deliver hyper-relevant content designed to turn interest into revenue. Learn More Unlock Your Growth Potential Contact Us