Algorithms and artificial intelligence are taking on a larger role in digital marketing. The copy used in your campaigns must appeal to machines as much as humans. It’s critical for marketing leaders to strike the right balance so buyers see, remember, and act on your messages.
Why Choose Silverback as Your
Silverback’s performance, creative, and SEO copywriting services drive conversions, align to business goals, and make a mark in your industry. After fifteen years of digital marketing experience, we’ve learned the best marketing campaigns happen because of strong team chemistry. Work with an agency that can help your messages get seen on every major marketing platform.
Over the last fifteen years, we’ve seen new platforms and regulations, algorithm shifts, and changes to consumer behavior. Change is inevitable in marketing. Working with Silverback helps you navigate it.
We believe strong team chemistry is a key part of marketing performance. That’s why we built a culture that supports and challenges our people to do their best work. Publications like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.
We’ve flipped the traditional agency model on its head. Our people are organized into teams of various specializations centered around specific business models. This gives our clients relevant expertise and consistent campaigns across major marketing platforms.
Our Copywriting Process
Align Goals + Objectives
First, we map your customer journey from lead to sale. This helps us understand how buyers interact with your brand today, and the conversion rates of your marketing funnel. This helps to forecast lead targets and align marketing investments with your business goals.
Build the Foundation
Next, we research your buyers. We seek to understand why they buy, the channels they use, and the language they use to describe the challenges your products or services solve. These insights inform content strategy and copy direction for ads.
Launch Your Campaign
Our team works with experienced copywriters and editors who understand your industry. Combined with platform expertise, your content and ads will feature copy that converts.
Evolve + Optimize
Finally, a feedback loop between Analytics and Content teams surfaces insights that inform tests and shifts to messaging and copy, keeping your ads and content fresh and constantly improving.
What’s included in Ad Hoc Copywriting Services
All digital marketing efforts need the right message to hit the right people right when they need it most. That’s why Silverback’s copywriting services start with a deep understanding of what that message needs to be before we even put pen to paper.
In-Depth Discovery Process
We uncover your messaging, tone, brand, content, audience, business goals, and more to match and produce an ad creative or SEO copywriting strategy and individual content pieces.
Produce content that spans formats including blogs, web copywriting services, ad copy, white papers, and other ad hoc copywriting as needed—edits and revisions included.
Direct + Transparent Communication
Communicate clearly and directly with subject-matter experts. As an agency, we value no-nonsense, no-jargon communication and allow full access to data and decisions with your account.
Types of Ad Hoc Copywriting Services
Great campaigns are fueled by killer content and copy. Silverback’s copywriting services address copy needs for a variety of digital marketing campaigns.
Editorial SEO copywriting services help produce blog content that captures top-funnel search traffic.
Our web copywriting services help create content for the pages you need for SEO and paid media campaigns.
Ad creative copywriting services put the right message in your digital advertisements.
Whether you need a script or supporting copy for your YouTube video, Silverback’s video copywriting services optimize your video content.
Premium Asset Copy
Create a white paper, report, or ebook to fuel your lead nurture campaigns with Silverback’s copywriting services.
“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”
“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”
“Hats off to the Silverback Team for their dedication to our brand and creating such awesome content.”
Nancy Weaver, Digital Marketing Manager, Lexis Nexis
Pia Miralao, Director of Web Properties, K12
Amanda Hauptfleisch, Associate Director of Marketing, eCornell
Frequently Asked Questions
Silverback can produce copy on an ad-hoc basis when content needs arise that aren’t initially accounted for in existing agreements. Examples include paid media landing pages, a video script for a new product launch, a timely topical blog post, and long-form gated content.
Ad hoc copywriting services are quoted on an hourly basis and start with either a kick-off call or discovery questionnaire to determine essential information. Our delivery timeline is based on the type or volume of content assets required and includes draft deadlines with time for client review/feedback and one round of revisions.
The difference between SEO copywriting and creative copywriting lies in what the content needs to accomplish. SEO copywriting is written with focus keywords and takes into account what search engine algorithms need to rank a page on search results. On the other hand, creative copywriting focuses on converting traffic into leads and sales via different types of content.
Complete Your Digital Marketing Strategy
Copywriting is just one part of a full digital marketing program. These are other solutions our clients use in addition to copywriting services.