PAID MEDIA

Instagram Ad Agency

One of the most popular social media platforms of the modern age, Instagram has untold potential for generating leads and building audience awareness. Lean into Silverback’s expertise as a premier Instagram advertising agency to push your business forward.

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Why Choose Silverback as Your
Instagram Ads Agency?

Without a data-driven strategy and killer creative, it’s easy to overspend on Instagram ads that don’t generate leads and sales. Silverback’s Instagram ad agency services use performance data to tailor creative assets in-house, and leverages platform features to target your ideal customers. Combined with a deep understanding of your audience, your business, and an ability to collaborate, you’ll be poised for growth.

We’ve evolved alongside platforms

For the last fifteen years, Silverback has adapted to changing platforms and algorithms while still driving leads and sales for clients. When you work with Silverback, you get an agency that flexes with changes to consumer behavior, regulations, and technology.

Team chemistry is in our DNA

After all, people are the biggest driver of performance. That’s why our culture centers around team health and communication. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.

Built for cross-channel collaboration

Our platform experts aren’t confined to silos. They work hand-in-hand with teammates in other disciplines. This way, your buyers have a consistent brand experience on Instagram and beyond.

Our Instagram Ads Process

Align Goals + Objectives

First, we chart the journey your buyers take from lead to sale. This clarifies how buyers interact with your brand today, and allows us to project the number of leads you need to generate revenue. Then we align your business goals to marketing objectives so your Instagram ads make a real business impact.

Build the Foundation

Next, we look at why your buyers buy. These audience insights help develop a creative strategy for Instagram designed to evoke a specific emotional response. Then we build a plan to measure success based on your digital marketing objectives.

Launch Your Campaign

Our certified Instagram Ad specialists make sure your campaigns are set up properly and launch smoothly. This way, you can feel confident in your campaign from start to finish.

Evolve + Optimize

Finally, our teams of cross-channel specialists are organized around clients. This means that a continuous feedback loop between Analytics, Paid Media, and Creative teams surfaces insights that help evolve campaigns over time.

Align Goals + Objectives Build the Foundation Launch Your Campaign Evolve + Optimize

What’s included in Instagram Ad Agency Services?

If your goal is to grow, you can’t just throw strategies at the wall and hope they work. Especially on Instagram. Algorithm changes, regulation, and policy updates need constant attention and an expert touch to thread the needle and get your business seen by the right people.

Campaign Strategy + Management

Allocate your social budget efficiently and design a strategy that combines who your audience is, where they are, what they like, what they want, and what you have to tell them.

Audience Targeting

Generate segmented lists based on attributes to design truly personalized ads that speak to your chosen audience where they spend their time.

Ad Hoc Copywriting

Craft the perfect message to resonate with your audience thanks to our deep understanding of your business, best practices, and data.

Visual Asset Production

Tie your campaigns together through creative assets that have been tried, tested, and backed by data and channel expertise.

Reporting + Optimization

Analyze performance to understand what works and what doesn’t to further optimize in the future.

Case Study

Ritz-Carlton Residences

How a luxury living brand overcame a major economic crisis and tripled annual sales.

Case Study

LexisNexis

How a leading B2B SaaS company pivoted to drive more opportunities.

Types of Instagram Ads

Instagram has become one of the most-used social media platforms. Work with an Instagram ads agency to take full advantage of all the ad types you need to put your strategy into action.

Photo Ads

These ads include a photo, description, and call-to-action button.

Video Ads

These ads offer the same capabilities as photo ads, but use video instead of a photo.

Collection and Shopping Ads

These ads allow users to click and purchase specific items without leaving the Instagram application.

Explore Ads

These ads appear when users click on a post they find interesting, then scroll down for more similar content.

Carousel Ads

These ads allow brands to use multiple photos in a swipeable ad format, similar to Instagram’s multi-image posts.

Story Ads

These full-screen sized video or image ads with a swipe-up call-to-action appear when users view Instagram Stories.

“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

“The best part about working with Silverback is they ARE my marketing team.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

Chris Kolling, Head of Marketing, Deepwatch

Blog

Paid Media Marketing: Elements of a Successful Campaign

Paid Media Marketing: Elements of a Successful Campaign. Read Now

Read Now

Frequently Asked Questions

How do Instagram ads differ from Facebook ads?

Instagram has a younger audience in comparison to Facebook. While Facebook and Instagram ads are managed from the same platform, we recognize that the user base is different and tailor our ads and creative assets to leverage this.

Are Instagram ads worth it?

Yes, we believe so! Instagram will see over a billion users by 2023, with ad revenues reaching over $18 billion. That’s a huge market that many businesses are not yet tapping.

Why should I choose Silverback Strategies as my Instagram advertising agency?

At Silverback Strategies, our experts collaborate on campaigns instead of staying in their individual departments. This gives them access to more information and more complex strategic insights, helping to ensure your campaigns are a success.

Complete Your Digital Marketing Strategy

Instagram Ads can be powerful, but they’re only one part of a complete digital marketing strategy. Here are other services our clients use to compliment their Instagram Ads.