Paid Media

YouTube Marketing Agency

YouTube is the top search engine for video content and digital video advertising. ​​There are 2.3 billion monthly active users on YouTube. There is enormous potential, but failing to catch user attention can lead to wasted ad spend. Don’t let this happen to you. Silverback’s YouTube marketing services are grounded in audience research and data. Campaigns are optimized based on your business goals and objectives. Drive more leads and sales with Silverback as your YouTube marketing agency.

WHY CHOOSE Silverback AS
Your YouTube Ads Agency?

The way our team operates is different from other agencies. Platform specialists work closely with creative, analytics, and SEO teams to innovate and support campaigns up and down your marketing funnel. Combined with our customer journey-approach to digital marketing and award-winning company culture, our YouTube marketing services grow more than just your brand’s awareness and impressions.  

You’re looking for an expert, performance-driven team that drives results.  We’ve been in the business of delivering results for over 15 years. Our services combine platform expertise with a strategic perspective to bring you the right kind of leads and sales.

When our team communicates openly and honestly, they’re happier and higher-performing. That’s why we encourage our team to work in an environment that works for them. It’s no wonder Silverback has been recognized as a top place to work by organizations like Inc. Magazine, Ad Age and the Washington Post.

We’ve flipped the traditional agency department structure on its head. Our platform experts work hand-in-hand with teammates in other disciplines. This way, strategies are designed to compliment campaigns across channels.

Our YouTube Ads Process

Align Goals + Objectives

First, how do we measure success? Our team charts your lead-to-sale journey to understand how buyers interact with your business today. Then we connect your business goals to marketing objectives so our YouTube marketing services make an impact where it matters the most.

Build the Foundation

Strong YouTube marketing services stem from powerful insights. That’s why we research your customers to examine why, how, and when they buy. This leads to a creative strategy that resonates with your audience. We then plan for how success will be measured, based on your digital marketing objectives.

Launch Your Campaign

Next, our platform specialists make sure your campaigns launch smoothly and analytics are set up properly to track performance. Nailing this critical moment starts your campaigns on the right foot.

Evolve + Optimize

While your YouTube Ad campaign is live, our teams continuously monitor for trends, abnormalities, and opportunities to improve. A feedback loop between analytics, creative, and platform specialists enables campaigns to evolve.

Types of YouTube Ads

Getting started with a YouTube marketing agency can be daunting. Our platform specialists know which ad formats to use for different parts of your digital marketing strategy.

Skippable In-Stream Ads

Promote video ads before, during, or after other videos on YouTube and across websites and apps running on Google video partners.

Non-Skippable In-Stream Ads

Show a 15-second or shorter video ad before, during or after other videos, but without the option for users to skip.

In-Feed Video Ads

Display video content in places of discovery, like next to related videos, as part of a search result, or on the YouTube mobile homepage.

Bumper Ads

Reach a broad audience with a short, 6-second or less memorable message.

Masthead Ads

Dive awareness for a new product or service, or reach a large audience in a short amount of time.

What’s Included In YouTube Advertising Services?

We don’t just manage the ad platform itself. We align your campaigns to help your audience take the next step in their customer journey.

Detailed Targeting

Target audiences based on where they fall in the customer journey to urge specific, relevant next steps for more reliable conversions.

Video + Ad Copywriting

Match video and written ad copy to create a seamless user experience and drive home your message to direct traffic to your site and boost conversions when it matters.

Video Production + Editing

Combine high-end motion graphics and performance-driven design for engaging, authoritative, and compelling video ads that tell the story of your brand.

Reporting + Optimization

Keep up to date with campaign performance and ad spend with transparent reporting and analysis that drives new insights and ongoing optimization.

“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

“Silverback Strategies has been a lifesaver for us in the SEO space.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

Julia Ziegler, Director of News & Programming, WTOP


Smashing Silos: How to Build High-Performance Teams of Cross-Functional Experts

Smashing Silos: How to Build High-Performance Teams of Cross-Functional Experts

Frequently Asked Questions

Our YouTube video production process starts with our paid and design teams getting to know you. They learn about your business from an artistic, goal, and messaging standpoint. This alignment helps us understand your campaign’s messaging, target audience, and channel-specific needs. From there, we create a first draft of the script, then a first draft of the ad once the script is approved. After that, we incorporate any edits, and it’s time to launch.

There are billions of active users who use YouTube to search for and view video content. YouTube is often used by brands to generate upper-funnel brand awareness. It can also play a key part in building audiences for remarketing campaigns across the Google platform.

Unlock Your Growth Potential