PAID MEDIA

TikTok Advertising Agency

Connect with a younger demographic through engaging and data-driven TikTok campaigns on the world’s fastest-growing social media platform. Best for B2C and ecommerce brands, our Paid Media experts help you craft and execute a TikTok ad campaign that gets you more eyes, nurtures more leads, and converts ‘likes’ into dollars.

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Why Choose Silverback as Your
TikTok Marketing Agency?

New on the scene, TikTok can intimidate marketing teams both in how to show up and how to make it successful. Silverback’s approach to TikTok ad campaigns finds the right moments for TikTok to plug and play in your overall marketing strategy.

Flexibility to adapt to new platforms

Over the last fifteen years, we’ve evolved alongside new social media platforms, algorithm updates, and ad formats. Working with Silverback gives you a flexible agency partner able to keep up with changes to consumer behavior, regulations, and technology.

We take team health seriously

After all, performance marketing boils down to the people behind the platforms. This focus on team health has resulted in an award-winning culture recognized by organizations like Inc. Magazine, Ad Age and Washington Post.

Structured for cross-channel collaboration

Successful digital marketing campaigns feature a consistent strategy across major marketing platforms. That’s why we structure our teams to support and challenge each other so insights are shared across search, social, content and analytics teams.

Our TikTok Ads Process

Align Goals + Objectives

First, we map your lead-to-sale journey to understand where a TikTok ad campaign fits in. Then we align your marketing objectives to the overarching goals of the business. This focuses marketing investments where they’ll have the greatest impact.

Build the Foundation

Next, we conduct audience research to understand how your buyers make purchase decisions. These insights help fuel a creative strategy for your TikTok ad campaign. Based on your digital marketing objectives, we identify specific metrics to monitor for performance.

Launch Your Campaign

Armed with a strategy based on your business goals and buyer behavior, our platform specialists make sure your TikTok ad campaign launches smoothly.

Evolve + Optimize

Finally, a continuous feedback loop is established between Paid Media, Creative, and Analytics teams to identify trends, patterns, and insights from the data that can help your TikTok ad campaign iterate and evolve over time.

Align Goals + Objectives Build the Foundation Launch Your Campaign Evolve + Optimize

What’s included in TikTok Ads Services

New ad types beyond the video feed make advertising on TikTok complex. Instead of struggling alone, let Silverback Strategies help you create a TikTok ad campaign that resonates with this platform’s young and engaged Gen Z audience.

Campaign Strategy + Management

From concept to goal to duration, budget, and execution, we craft thoughtful campaigns that hit your business goals and align to your direct marketing objectives.

Audience Targeting

Knowing your audience is a central component of any successful TikTok ad campaign. The right targeting with the right assets turns TikTok into a brand awareness powerhouse.

Competitor Research and Differentiation

Examining your competitor’s approach helps you inform your own campaign, helping your business stand out on TikTok.

Video Asset Production

After your campaign objectives are clear, we’ll help you design stunning video assets that look just like user-generated content.

Reporting + Optimization

After running any TikTok ad campaign, we’ll conduct detailed reporting so we can see where we did well, where we can do better, and where we should spend our time next.

Case Study

Ritz-Carlton Residences

How a luxury living brand overcame a major economic crisis and tripled annual sales.

Case Study

LexisNexis

How a leading B2B SaaS company pivoted to drive more opportunities.

Types of TikTok Ads

TikTok has become one of the top social media platforms for Gen Z users. Work with a TikTok marketing agency to take full advantage of all the ad types you need to put your strategy into action.

In-Feed Ads

These skippable video ads appear as users scroll through their “For You Page” section. In-Feed Ads can be up to 60 seconds, and can include a call-to-action where users can click through to a landing page.

Spark Ads

These ads allow brands to promote existing TikTok content that appears in-feed without interrupting the scrolling experience. These ads look and feel like organic posts.

TopView Ads

These full-screen, 60-second video ads appear immediately after users open the TikTok app. Brands can include a call-to-action for users to click through to a landing page.

Brand Takeover Ads

These 3-5 second video ads appear on the “For You Page” immediately after users open the TikTok app. Brands can choose to direct users to either a branded hashtag challenge or a landing page, depending on their TikTok ad campaign objective.

Branded Hashtag Challenge Ads

These sponsored hashtag challenges are featured at the top of TikTok’s Discover Page. These ads encourage user-generated content and typically result in greater user engagement.

Branded Effects

Like Snapchat and Instagram, Branded Effects allow brands to create sharable stickers, filters and special effects on TikTok for self-promotion.

“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

“Silverback Strategies has been a lifesaver for us in the SEO space.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

Julia Ziegler, Director of News & Programming, WTOP

Podcast

TikTok Ads for Lead Generation

TikTok Ads for Lead Generation Listen Now

Listen Now

Frequently Asked Questions

Why advertise on TikTok?

Advertising on TikTok is a great way to reach a Gen Z audience, since they are the platform’s largest user base. Plus, it’s not yet saturated with advertisers, giving companies a valuable opportunity to get in early.

What’s the secret to advertising on TikTok?

The secret to advertising on TikTok is to create ads that look identical to user-generated content. This helps your ad campaign generate more clicks and impressions.

Why choose Silverback Strategies as your TikTok ads agency?

At Silverback, our approach to TikTok ads uses creative strategies and data-driven insights to ensure your campaign resonates with your chosen audience, improving performance and conversions.