Paid Media

Google Ads Marketing Agency

Your goal is to lower costs and increase conversions. Our goal is to show you how. Silverback’s Google Ads management services put your business on top of audience intent with targeted local, national, or global advertising campaigns that are set up to reach ambitious performance goals.

WHY CHOOSE Silverback AS
Your Google Ads Agency?

Working with Silverback gives you access not only to Google Ads-trained and certified experts, but also to our customer-journey approach to digital marketing. This approach to Google Ads management puts the needs of your customers at the forefront of campaigns, guiding users through your marketing funnel naturally and efficiently. 

We’ve evolved alongside platforms since the early days of search engine marketing and PPC. Our services combine Google Ads expertise with strategic perspective to bring you the right kind of leads and sales.

Not every employer can say they prioritize team health. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work. After all, when our team is happy and healthy, so is yours. 

Our paid search experts work together with teammates in other disciplines—like SEO and content—to build you a Google Ads strategy that compliments your organic efforts.


Our Google Ads Process

Align Goals + Objectives

First, we map your lead-to-sale journey to understand how buyers interact with your brand today. Then, we connect your business goals to marketing objectives so our digital marketing services focus on making an impact where it matters the most.

Build the Foundation

Next, we research your buyers to understand how they interact with you and your competitors. Insights from search intent and user behavior influences a campaign strategy. Then, we build a plan for how success will be measured, based on your digital marketing objectives.

Launch Your Campaign

When your Google Ads strategy launches, our platform specialists ensure you attract quality web traffic with an efficient use of budget.

Evolve + Optimize

Finally, testing and continuous feedback loops between teams help iterate and evolve your campaign over time. At this point, we’re able to conduct structured tests and complex analyses to optimize performance.

Types of Google Ads

Google is one of today’s major digital marketing platforms. Take advantage of its full potential by working with platform specialists who can use different ad types in your Google Ads strategy.

Search Ads

Promote your website or landing pages to appear higher than organic search results.

Display Ads

Present an image advertisement delivered through Google’s Display Network.

Video Ads

Use motion graphics and video to advertise on YouTube.

Shopping Ads

List your products in the shopping section of Google’s search results.

Local Ads

Direct customers to go to a physical location.

Discovery Ads

Use intent data to reach users ready to discover and engage.

What’s Included In Google Ads Management Services

Keyword Research and Analysis

Start with in-depth keyword research to form strategies that target various user intents and audience concerns.

Competitor Research and Differentiation

Stand out with your target audience amidst a crowded SERP with in-depth competitor research and build an understanding of how your business can make its mark.

Daily Rank Monitoring and Bid Assessment

Monitor ad rank, impressions, clicks and more to evaluate the performance of each campaign and determine pivots in strategy or spend.

Ad Copy

Match audience intent with the right messaging and stand-out ad copy that’s informed by data from past campaign performance and A/B testing.

Reporting + Optimization

Understand why campaigns succeeded or struggled with clear reporting and transparent analysis, all leading to new insights for ongoing campaign optimization.

“Working with Silverback is a true partnership because they are invested in our success”

What stands out to me when working with Silverback is they’re proactive, responsive,“and their SEO expertise is top-notch.”

“Hats off to the Silverback Team for their dedication to our brand and creating such awesome content.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

Amanda Hauptfleisch, Associate Director of Marketing, Cornell

Ebook

How to Build and Scale a First-Party Data Strategy

What Marketers Need To Know About Data Privacy And Ad Platform Changes.

Frequently Asked Questions

Our average client conversion rate is 7.5% — a number that outperforms the Google benchmark by 260%. Conversion rate depends on several factors, including niche, target audience, target device, sales copy, strategy, and effectiveness. Your conversion rate is simply the number of visitors from ads on your website that take the desired action of completing the desired goal. 


Unlock Your Growth Potential