Paid Media

Bing Ads Agency

Microsoft Ads (commonly called Bing Ads) play a small but essential part of a healthy digital marketing mix. As a top-tier Bing PPC agency, Silverback finds the right time and place to use Bing Ads to keep your funnel full and your entire audience within reach.

Why Choose Silverback as
Your Bing Ads Agency?

From the start, we take the time to figure out where exactly Bing Ads play a role in generating more leads and sales. By aligning our efforts to your overall marketing goals and business objectives, we can use Bing Ads as just one of many tactics that meets your buyers where they are.

Over the last fifteen years, we’ve adapted to new platforms and algorithms to generate leads and sales for clients. Working with Silverback Strategies gives you an agency with a history of responding to changes in consumer behavior, regulations, and technology.

Our focus on team culture has created an environment where people challenge and support each other to do their best work. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work. 

Your buyers should experience your brand consistently across every major marketing platform. That’s why clients work with a team of specialists across search, social, content, and analytics. Working together, these teams support each other and share insights that help campaigns evolve.


Our Bing Ads Process

Align Goals + Objectives

First, our team maps your customer journey from lead-to-sale to understand how customers engage with you today. Then we focus your marketing objectives so they roll up to your business goals. This means Bing Ads campaign management ties directly to a business outcome.

Build the Foundation

Next, we examine why your buyers make purchase decisions. This research uncovers insights that fuel content, ad copy, and creative designed to evoke a specific emotional response. Then, we target specific metrics to monitor performance over time.

Launch Your Campaign

Our specialists are trained in Bing Ads campaign management. This means that your campaigns will launch smoothly on the Bing platform.

Evolve + Optimize

Finally, we establish a continuous feedback loop between Paid Media, Analytics, and Content teams to share insights that help iterate and optimize your Bing Ads campaign over time.

What’s included in Bing Ads Management Services?

Setting up Bing Ads isn’t always easy because you can tweak so many variables to impact performance. Our experts help you understand each ad tool, so you can niche down and reach only your chosen audience.

Keyword Research and Analysis

Use keyword research to find out what your audience is searching for so you can target it right the first time.

Competitor Research and Differentiation

Understand how your competitors approach Bing Ads with thorough research. Then design a superior campaign armed with data.

Rank Monitoring

Check your keyword ranking regularly to find optimizations in strategy that keep your campaigns performing their best.

Ad Copy

Stand out from the crowd with top-notch copy that’s backed by data, Bing-specific best practices, and that align with what your audience is looking for.

Tailored Bing Reporting

See how your campaigns are performing and where you should go next with tailored reporting and dashboards.

Platform Strategy

We find the right mix of Search, Shopping, and Display Ads to drive performance for your business. We acknowledge that Bing’s users are not the same as Google's and tailor copy, targeting, and placement as necessary.

Types of Bing Ads

Bing has become the second most-used search engine in the world. Work with a Bing Ads agency to take full advantage of all the platform features you need to put your strategy into action.

Expanded Text Ads

These are basic search ads that include title, ad text, and URL string.

Responsive Search Ads

These search ads use machine learning to find the best combination of 15 headlines and 4 descriptions.

Product Ads

These ads include a visual of your product along with title, price, and seller details.

Multimedia Ads

Bing places these ads on third-party sites in their display network. Multimedia ads use pictures as well as descriptions to catch users' attention.

Microsoft Audience Ads

Microsoft Audience Ads are native advertisements that Microsoft places on the articles that are published by websites in Microsoft Audience Network.

Dynamic Search Ads

Based on the content of specific pages, website categories, and other factors, Microsoft serves your ads without targeting specific keywords.

“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

"Silverback Strategies has been a lifesaver for us in the SEO space.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

Julia Ziegler, Director of News & Programming, WTOP

Blog

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Frequently Asked Questions

Advertising on Bing is vital if you’re trying to reach an older audience, since Microsoft’s ad base skews higher in age compared to Google. Plus, they offer dedicated LinkedIn Profile Targeting, making it easier to reach professionals in search.

There are a few key differences between Google and Bing. Bing’s user base is older in age, which correlates to a user base with more savings. As a result, luxury products and services tend to perform well on Microsoft Ads. Microsoft also owns LinkedIn and can pull in some related data from that platform.

Since they tend to be less popular than Google Ads, companies looking for support with Bing Ads need to find an agency with experience. Our experts have years of experience in Bing Ads campaign management and know how to alter strategies for this unique platform.


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