Paid Media Facebook Ad Agency The Facebook Ads landscape is constantly changing. Between new features and privacy challenges, you need a partner who can stay up to date on the latest. At Silverback, we deliver Facebook ad services that combine a performance-driven approach with strong creative and first-party audience data to drive growth. Read More + Read Less – View All Services WHY CHOOSE Silverback AS Your Facebook Ad Agency? By approaching Facebook—and all your digital marketing channels—with the customer journey in mind, our Facebook ad services are targeted, specific, and tested to ensure users take the desired action. Creatives, paid media specialists, and analytic experts collaborate in a dynamic feedback loop for unparalleled collaboration and problem-solving. Backed by an award-winning culture, the team at Silverback will become your best marketing asset and partner. Read More + Read Less - We’ve evolved alongside platforms. For over 15 years, we’ve been a performance-driven agency that drives results. We’ve adapted to platform changes since the early days of digital marketing. Our services combine channel expertise with a strategic perspective to bring you the right kind of leads and sales. People are the biggest driver of performance. Healthy teams collaborate more effectively and produce impressive results. That’s why we focus so much on building strong team chemistry within our agency and with our clients. In fact, organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work. Cross-channel teams. Our platform experts don’t work alone. They work hand-in-hand with teammates in other disciplines. This way, strategies are designed in a holistic way to compliment your campaigns across channels. Our Facebook Ads Process Align Goals + Objectives Build the Foundation Launch Your Campaign Evolve + Optimize Align Goals + Objectives First, our team maps your lead-to-sale journey to understand how buyers interact with you on Facebook and other Meta platforms. Then, we connect your business goals to marketing objectives so our digital marketing services focus on making an impact where it matters the most. Build the Foundation Next, we research your buyers to understand why they buy. While Facebook and other Meta platforms provide important insights that help us get the full picture, we take it a step beyond and source insights from traditional and digital sources. Launch Your Campaign Next, our Facebook ads marketing specialists take precautions so your campaigns launch smoothly and analytics is set up properly. This critical moment—when done right— starts campaigns on the right foot. Evolve + Optimize Finally, A/B testing and continuous feedback loops between teams help iterate and evolve your campaign over time. These insights are shared with creative, content, and paid media teams to fuel new thinking so ads stay fresh. Align Goals + Objectives Align Goals + Objectives First, our team maps your lead-to-sale journey to understand how buyers interact with you on Facebook and other Meta platforms. Then, we connect your business goals to marketing objectives so our digital marketing services focus on making an impact where it matters the most. Build the Foundation Build the Foundation Next, we research your buyers to understand why they buy. While Facebook and other Meta platforms provide important insights that help us get the full picture, we take it a step beyond and source insights from traditional and digital sources. Launch Your Campaign Launch Your Campaign Next, our Facebook ads marketing specialists take precautions so your campaigns launch smoothly and analytics is set up properly. This critical moment—when done right— starts campaigns on the right foot. Evolve + Optimize Evolve + Optimize Finally, A/B testing and continuous feedback loops between teams help iterate and evolve your campaign over time. These insights are shared with creative, content, and paid media teams to fuel new thinking so ads stay fresh. Types of Facebook Ads Facebook is the most widely-used social media platform. Take advantage of different kinds of advertisements so you can better engage with your buyers. Read More + Read Less - Image Ads Use images to help display your product or service, and to promote your brand. Video Ads Add motion graphics and footage to make your ads more eye-catching in the feed. Carousel Ads Showcase up to 10 images or videos in a single ad, each with its own link. Instant Experience Ads Highlight your brand, products or services with a fullscreen experience that opens after someone taps your ad on a mobile device. Collection Ads Feature multiple products or services in an Instant Experience format. Users can discover, browse and purchase products from their phones in a visual and immersive way. Case Study Long Roofing How data alignment led a leading roofing company to rapid growth. Case Study eCornell How a prestigious university met high demand in a growth market. What’s Included In Facebook Ad Services Access features, insights and support offered only to Facebook ad agencies so you can cut through the noise and grow your business on the world’s most-used social media platform. Read More + Read Less - Campaign Strategy + Management Pinpoint the outcomes you want to achieve through Facebook Ads marketing and design strategies that drive results with efficient spend and high ROI. Audience Targeting Align business goals with Facebook targeting capabilities to create campaigns that push certain audiences to take action depending on where they are in their customer journey. Ad Copywriting + Design Pair visual assets with ad copy that hits home with your audience and is backed by an ongoing performance feedback loop between creative and paid media teams for improved performance. Reporting + Optimization Learn and improve campaigns through iterative testing and Facebook ads optimization to always stay ahead of the game and beat year-over-year metrics. "I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth." “What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.” “Working with Silverback is easy. We see better engagement and more revenue for less spend.” Nancy Weaver, Digital Marketing Manager, Lexis Nexis Pia Miralao, Director of Web Properties, K12 Romain Coetmellec, Digital Fundraising and Advocacy Leader, Ocean Conservancy Ebook How to Build & Scale a First-Party Data Strategy How to Build & Scale a First-Party Data Strategy Download Frequently Asked Questions How are Facebook ads optimized? Facebook ads optimization is performed with carefully-planned A/B tests. These tests are conducted so that we can analyze what worked, test a theory, and pinpoint the “why” of the ad campaign’s success. We are able to test many components of Facebook ads—time of day, messaging, targeting specific demographics, and more. How have device privacy settings impacted Facebook Ads? More people opting out of data sharing means audience sizes have declined, which has increased the cost per impression. Also, Facebook has stripped reporting on data like conversions by demographic segments. Read more about the impact here. Complete Your Digital Marketing Strategy Facebook Ads are just one piece of a holistic digital marketing strategy. Here are other services our clients use to compliment their Facebook Ads. SEO + Content Create content designed to increase brand authority and search visibility. Learn More Strategy + Analytics Align your marketing and business goals, then define the channel mix and measurement based on data analysis and audience research. Learn More Performance Creative: Boost your paid media campaigns with performance-driven creative made in-house by experts. Learn More Programmatic Display Take ads to potential consumers and target audiences as they explore web and mobile apps. Learn More Paid Search Explore the power of search engines and take advantage of your audience’s intent. Learn More Unlock Your Growth Potential Contact Us