Paid Media

Facebook Ad Agency

The Facebook Ads landscape is constantly changing. Between new features and privacy challenges, you need a partner who can stay up to date on the latest. At Silverback, we deliver Facebook ad services that combine a performance-driven approach with strong creative and first-party audience data to drive growth.

WHY CHOOSE Silverback AS
Your Facebook Ad Agency?

By approaching Facebook—and all your digital marketing channels—with the customer journey in mind, our Facebook ad services are targeted, specific, and tested to ensure users take the desired action. Creatives, paid media specialists, and analytic experts collaborate in a dynamic feedback loop for unparalleled collaboration and problem-solving. Backed by an award-winning culture, the team at Silverback will become your best marketing asset and partner.

For over 15 years, we’ve been a performance-driven agency that drives results.  We’ve adapted to platform changes since the early days of digital marketing. Our services combine channel expertise with a strategic perspective to bring you the right kind of leads and sales.

Healthy teams collaborate more effectively and produce impressive results. That’s why we focus so much on building strong team chemistry within our agency and with our clients. In fact, organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.

Our platform experts don’t work alone. They work hand-in-hand with teammates in other disciplines. This way, strategies are designed in a holistic way to compliment your campaigns across channels.

Our Facebook Ads Process

Align Goals + Objectives

First, our team maps your lead-to-sale journey to understand how buyers interact with you on Facebook and other Meta platforms. Then, we connect your business goals to marketing objectives so our digital marketing services focus on making an impact where it matters the most.

Build the Foundation

Next, we research your buyers to understand why they buy. While Facebook and other Meta platforms provide important insights that help us get the full picture, we take it a step beyond and source insights from traditional and digital sources.

Launch Your Campaign

Next, our Facebook ads marketing specialists take precautions so your campaigns launch smoothly and analytics is set up properly. This critical moment—when done right— starts campaigns on the right foot.

Evolve + Optimize

Finally, A/B testing and continuous feedback loops between teams help iterate and evolve your campaign over time. These insights are shared with creative, content, and paid media teams to fuel new thinking so ads stay fresh.

Types of Facebook Ads

Facebook is the most widely-used social media platform. Take advantage of different kinds of advertisements so you can better engage with your buyers.

Image Ads

Use images to help display your product or service, and to promote your brand.

Video Ads

Add motion graphics and footage to make your ads more eye-catching in the feed.

Carousel Ads

Showcase up to 10 images or videos in a single ad, each with its own link.

Instant Experience Ads

Highlight your brand, products or services with a fullscreen experience that opens after someone taps your ad on a mobile device.

Collection Ads

Feature multiple products or services in an Instant Experience format. Users can discover, browse and purchase products from their phones in a visual and immersive way. 

What’s Included In Facebook Ad Services

Access features, insights and support offered only to Facebook ad agencies so you can cut through the noise and grow your business on the world’s most-used social media platform.

Campaign Strategy + Management

Pinpoint the outcomes you want to achieve through Facebook Ads marketing and design strategies that drive results with efficient spend and high ROI.

Audience Targeting

Align business goals with Facebook targeting capabilities to create campaigns that push certain audiences to take action depending on where they are in their customer journey.

Ad Copywriting + Design

Pair visual assets with ad copy that hits home with your audience and is backed by an ongoing performance feedback loop between creative and paid media teams for improved performance.

Reporting + Optimization

Learn and improve campaigns through iterative testing and Facebook ads optimization to always stay ahead of the game and beat year-over-year metrics.

"I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth."

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

“Working with Silverback is easy. We see better engagement and more revenue for less spend.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

Romain Coetmellec, Digital Fundraising and Advocacy Leader, Ocean Conservancy


How to Build & Scale a First-Party Data Strategy

How to Build & Scale a First-Party Data Strategy

Frequently Asked Questions

Facebook ads optimization is performed with carefully-planned A/B tests. These tests are conducted so that we can analyze what worked, test a theory, and pinpoint the “why” of the ad campaign’s success. We are able to test many components of Facebook ads—time of day, messaging, targeting specific demographics, and more.

More people opting out of data sharing means audience sizes have declined, which has increased the cost per impression. Also, Facebook has stripped reporting on data like conversions by demographic segments. Read more about the impact here.

Unlock Your Growth Potential