Google Data Studio Reporting

Google Data Studio reporting turns your data into simple, powerful reports and dashboards that offer you all the information you need right at your fingertips. Access your data clearly and easily with the help of Silverback’s expert analytics teams.

Why Choose Silverback for
Google Data Studio Reporting?

Setting up a Google Data Studio dashboard to visualize your digital marketing performance is the holy grail of marketing. But it can’t be done without technical know-how. Our analytics specialists have been using Google Data Studio since it was first available in 2016. Silverback isn’t just an analytics service provider, we’re an extension of your marketing team.

For the last fifteen years, we’ve adapted to new platforms and algorithm shifts. We embrace change because it leads to new opportunities for our clients to generate leads and sales.

We believe performance starts with strong team chemistry. We’ve built a culture of supporting and challenging each other to do the best work for clients. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work.

Our platform specialists have a wide range of technical skills. They also work together so your strategy can be brought to life on any major marketing platform, creating a consistent brand experience for your buyers from lead to sale.

Our Google Data Studio Reporting Process

Align Goals + Objectives

First, we must understand how buyers interact with you today, all the way from lead to sale. Understanding your customer journey helps create a Google Data Studio dashboard that monitors key conversion points and metrics that roll up to your overall business goals.

Build the Foundation

Next, we research how and why your buyers buy. This helps select the right channels to monitor, and the campaign creative that will have the biggest impact on performance. We then build a measurement plan based on your strategy and digital marketing objectives.

Launch Your Campaign

Once we know the channels and metrics to monitor, we set up your Google Data Studio reporting so you get real-time access to campaign performance. This way, you have a pulse on what’s working and what needs to be adjusted.

Evolve + Optimize

Finally, we establish a continuous feedback loop that brings insights from your Google Data Studio dashboard to your marketing team. This is critical to being able to conduct structured tests and complex analyses to help your campaigns grow and evolve over time.

What’s included in Google Data Studio Reporting

Embrace the data-driven simplicity of Google Data Studio in addition to paid media or SEO campaigns. Google Data Studio dashboards are a great way to track and monitor performance, accurately.

Unify Data

Give the c-suite a window into overall marketing performance and return on investment.

Configure Data

Use different filters, charts, and segments to explore your data and find the exact information you need.

Custom Reports

Customize each Google Data Studio dashboard for your audience, campaign, or channel. Depending on your needs, we can also change home page reports, default views, tabs, and more.

Types of Google Data Studio Dashboards

Google Data Studio dashboards can be used in a variety of ways. Here are the different types of dashboards Silverback can build.

Executive Dashboards

Give the c-suite a window into overall marketing performance and return on investment.

Sales Dashboards

Connect with your CRM to see how leads convert as they move through your sales funnel.

Paid Media Dashboards

Monitor the performance of all your paid search and social campaigns in one place.

Website Dashboards

See website performance and the impact of investments in content and SEO.

"I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth."

I very much appreciate the team’s hard work and dedication to our brand. With the results we see and how easy it is to work together, Silverback is a true partner.”

Working with Silverback is easy. We see better engagement and more revenue for less spend.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Amanda Hauptfleisch, Associate Director of Marketing, K12

Romain Coetmellec, Digital Fundraising Director, Lexis Nexis


How to Build and Scale a First-Party Data Strategy

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Frequently Asked Questions

Google Data Studio is an online data visualization tool that can be used to create interactive dashboards and a variety of reports that give you new insights into your website and app data. When designed and used well, this tool can help your business target new insights and create data-driven opportunities that otherwise may have been missed.

Google Data Studio is simple to use, but may not give you all the insights you require if you don’t have the expertise to set it up correctly. That’s why so many businesses opt to work with an agency with relevant expertise that can build them a custom Google Data Studio dashboard.

Yes, Google Data Studio is free to use. It has been available since 2016 as part of the Google Cloud Platform. However, Google may start charging businesses to use it in the future or may decide to put a monthly price on some of its premium features.

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