Silverback Strategies | PPC, SEO, Design

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Oct
13


Better Remarketing with Google Analytics

Andrew Fuchs As someone who solely manages PPC accounts all day everyday, I spend about half my time optimizing accounts in Google Adwords and the other half using Google Analytics figuring out how best to do so.  It is easy to get bogged down in Adwords and neglect the fact that Analytics affords you a considerable amount of data and metrics that are not available in the Adwords interface.  With all of these features at your disposal, it is simply a must to link and leverage Google Analytics with your Adwords account.  One of these such GA tools that is often…

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Oct
02


It’s That Time of Year: The Leaves Are Changing and So Is Mobile

Carly Calhoon By 2015 Mobile Search Volume is projected to surpass Desktop Search Volume, and Google is getting ready. They are making changes, small and large, to improve user and advertiser experience. This article discusses some of these changes. Easier to Build Rich Media Ads for Mobile To ensure that your rich media ads for the Google Display Network (GDN) are showing on mobile devices, it's important to create them with HTML5 as well as Flash. While Flash will work for some mobile devices, HTML5 is more compatible and flexible. It is a universal language used to create compelling interactive ads that…

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Sep
26


3 Nerdy PPC Tips

Paul Keep NERD ALERT—As PPC Managers we love 3 things: saving time, analyzing data, and finding tricks that make us feel smart. And every once in a while something comes along that satisfies all three. Below are just a few tips I frequently use to save time while optimizing PPC accounts. Pivot tables If you haven’t used a pivot table to analyze a PPC campaign, you’re missing out. There are many tutorials on the subject so I won’t go too far in depth. But here is a quick explanation of how it’s done. First, download the report you want to analyze. In…

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Sep
08


Google Begins To Roll Out New Ad Extensions: Callout Extensions

Carly Calhoon Callouts are a new way to show additional text that emphasizes valuable information in your search ads. They were first introduced in early September to a small population of AdWords users, but they will be available to everyone within the next few weeks. This is an example of what they look like in an ad: Benefits of Callout Extensions Not clickable These callout extensions show specific information…

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Silverback Strategies

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Suite 201

Alexandria, VA 22301

phone: 571.312.7688
toll free: 888.434.7775

info@silverbackstrategies.com

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