May
18


Expanding your E-commerce Reach & Revenue with Facebook Dynamic Product Ads

Andrew Fuchs   For several years now, Facebook has been an excellent channel upon which business can connect to consumers on a network outside of the typical search engines, and one where their consumers spend a tremendous amount of their time.  Facebook has recently expanded its ad offerings to become much more competitive with the likes of Google.  Businesses, both Lead-Gen and Ecommerce oriented, have found a great deal of success with the wide variety of targeting options available on their ad network.  One of the most effective and conservative strategies is of course remarketing to users on Facebook who have…

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Jan
21


Google Trusted Stores: New Features and Easier Implementation

Shay Meadows Yesterday, Google announced that they are making the requirements for Google Trusted Stores much easier. In short, this change now makes it easier for online retailers to add the “Google Trusted Store” certification badge to their E-Commerce website. This will increase trust and confidence when shopping online. The Google Trusted Stores program is free and simple to set up. How This Affects Merchants Simplified technical integration before entering the qualification period It’s as simple as creating an account, signing the agreement, and adding two snippets of code to your website. Google…

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Oct
31


Are You Maximizing Your Holiday Sales?

Ben Jamieson The holidays are right around the corner and ecommerce advertisers are lining up their accounts to break last year’s revenue numbers. Before setting things up, make sure you have the following bases covered so you're celebrating over the holidays, rather than wondering what went wrong...   Don’t Ignore Assisted Conversions Assisted conversions are an often overlooked metric that contributes greatly to holiday sales. We tend to look at and prioritize the channels that have higher last click revenue numbers.  But ignoring the channels which contribute to the research phase of the buying cycle will likely decrease your overall…

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Oct
31


What is a good Click-Through Rate (CTR)?

Shay Meadows What is a good click-through rate, anyways? Simple answer: There is no simple answer.  Don't let this metric scare you today! Let’s cover some vocabulary first. Impressions: the number of times your ad is shown Clicks: when someone clicks on your ad, AdWords counts that as a click. A click is still counted even if a user does not reach your website (ex: your site went down for a couple of minutes). Click-Through Rate (CTR): The number of clicks received divided by the number of impressions…

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