Target Audience Reach with Adwords for YouTube
Are you looking for ways to maximize your target audience reach and business’ growth? Do you feel like you have exhausted the benefits of Google’s search network? Or perhaps, the search network just hasn’t fared you well. Google has just announced that Adwords for video is now available to all advertisers. Adwords for YouTube was launched in beta last September to a select group of advertisers but is now available for all to use. What exactly does this mean? It’s a new and exciting way to advertise your products and services using YouTube and videos. Now, you are able…
In this next part of my AdWords Audit Series, I am going to dig deeper into geo targeting settings with AdWords. One of the first things we check in every account that comes to us is the geographic targeting. Far too often this setting is overlooked, and it can easily result in thousands of wasted ad dollars. In this post I am going to walk through where to find the geographic settings within an account, and what the different targeting options are. The concept behind geographic targeting is simple. AdWords allows you to select exactly where you would like…
