The Retirement of AdWords Product Extension Ads
Google AdWords introduced Product Listing Ads to advertisers in 2012. Google just recently announced that they are retiring Product Extension Ads this month, which are different than Product Listing Ads. Let’s differentiate between the two to realize what we will no longer see on a Google results page. Product Listing Ads Google AdWords Product Listing Ads are separate from text ads, as they appear in their own box on a Google Search. They allow advertisers to promote special products with an image, promotional message, title, price, or their business’s name. …
Comscore (in partnership with Localeze and 15 miles) and the Local Search Association both released a Local search study that highlights how crucial mobile campaigns have become for local businesses. Here are the key takeaways and what they mean for your digital marketing strategy. Consumers are shifting from desktop to mobile browsing faster when it comes to local searches In its report, the LSA shows that non PC web traffic is growing rapidly. This in itself isn’t breaking news, however the 15 miles/Localeze report depicts a very interesting trend: Local searches performed on PCs are declining 3 times…
It was just last month that Google announced that they were rolling out arguably the biggest change to hit AdWords in years. While the debate continues as to whether these changes are good or bad for advertisers, the fact remains that these changes reflect a new norm for AdWords; a norm that favors mobile and geographic oriented targeting. Given that local advertising is expected to grow 3x over the next five years (from $18.7B to $51.1B by 2017), we can expect this trend toward mobile/local to continue. Soon after the announcement, Louis mused over these changes and…
What is quality score? Quality score is essentially Google’s scoreboard for your Adwords account. It also is a good indicator of the overall strength and health of your Adwords account. The higher your quality score (on a scale of 1-10) means that Google’s system thinks that your ad, keyword, and landing pages are relevant and useful to a users query. How does Google determine quality scores? Keyword relevance – If a high number of users click on your ad from a certain keyword search term, Google will find it relevant and award…
