Silverback Strategies | PPC, SEO, Design

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Oct
31


Are You Maximizing Your Holiday Sales?

Ben Jamieson The holidays are right around the corner and ecommerce advertisers are lining up their accounts to break last year’s revenue numbers. Before setting things up, make sure you have the following bases covered so you're celebrating over the holidays, rather than wondering what went wrong...   Don’t Ignore Assisted Conversions Assisted conversions are an often overlooked metric that contributes greatly to holiday sales. We tend to look at and prioritize the channels that have higher last click revenue numbers.  But ignoring the channels which contribute to the research phase of the buying cycle will likely decrease your overall…

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Oct
31


What is a good Click-Through Rate (CTR)?

Shay Meadows What is a good click-through rate, anyways? Simple answer: There is no simple answer.  Don't let this metric scare you today! Let’s cover some vocabulary first. Impressions: the number of times your ad is shown Clicks: when someone clicks on your ad, AdWords counts that as a click. A click is still counted even if a user does not reach your website (ex: your site went down for a couple of minutes). Click-Through Rate (CTR): The number of clicks received divided by the number of impressions…

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Oct
13


Better Remarketing with Google Analytics

Andrew Fuchs As someone who solely manages PPC accounts all day everyday, I spend about half my time optimizing accounts in Google Adwords and the other half using Google Analytics figuring out how best to do so.  It is easy to get bogged down in Adwords and neglect the fact that Analytics affords you a considerable amount of data and metrics that are not available in the Adwords interface.  With all of these features at your disposal, it is simply a must to link and leverage Google Analytics with your Adwords account.  One of these such GA tools that is often…

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Oct
02


It’s That Time of Year: The Leaves Are Changing and So Is Mobile

Carly Calhoon By 2015 Mobile Search Volume is projected to surpass Desktop Search Volume, and Google is getting ready. They are making changes, small and large, to improve user and advertiser experience. This article discusses some of these changes. Easier to Build Rich Media Ads for Mobile To ensure that your rich media ads for the Google Display Network (GDN) are showing on mobile devices, it's important to create them with HTML5 as well as Flash. While Flash will work for some mobile devices, HTML5 is more compatible and flexible. It is a universal language used to create compelling interactive ads that…

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Silverback Strategies

2731 Mt. Vernon Ave.
Suite 201

Alexandria, VA 22301

phone: 571.312.7688
toll free: 888.434.7775

info@silverbackstrategies.com

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