Facebook’s New Lead Ads: Simplifying the Path to Conversion

Carissa McStay Craving pizza? Your favorite pizza is en route to your door in matter of a few clicks. Need a ride? Uber is on its way to pick you up seconds after your request. Need Directions? Google Maps instantly provides nearby points of interest and options based on your current location. In recent years digital advancements have dramatically simplified the process to complete these everyday actions. Advertising platforms are following this simplification trend by creating new ad formats that cut down the steps to complete an action. Lead Ads Last week, Facebook announced testing of a new ad format…

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Google Mobile Guru Day

Andrew Fuchs Recently, Silverback Strategies was selected to participate in Google’s latest “Guru” session, comprised of a one-day, in-depth summit covering a specific focus area.  This time the conference focused on all things Mobile, from trends and insights to strategy and implementation.  I had the distinct pleasure of representing Silverback at Mobile Guru Day, joining some of the best people from the finest agencies in the country at Google’s East Coast headquarters in New York City.  While many of the things covered by Google are already in practice at Silverback, I…

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Expanding your E-commerce Reach & Revenue with Facebook Dynamic Product Ads

Andrew Fuchs   For several years now, Facebook has been an excellent channel upon which business can connect to consumers on a network outside of the typical search engines, and one where their consumers spend a tremendous amount of their time.  Facebook has recently expanded its ad offerings to become much more competitive with the likes of Google.  Businesses, both Lead-Gen and Ecommerce oriented, have found a great deal of success with the wide variety of targeting options available on their ad network.  One of the most effective and conservative strategies is of course remarketing to users on Facebook who have…

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Google Trusted Stores: New Features and Easier Implementation

Shay Meadows Yesterday, Google announced that they are making the requirements for Google Trusted Stores much easier. In short, this change now makes it easier for online retailers to add the “Google Trusted Store” certification badge to their E-Commerce website. This will increase trust and confidence when shopping online. The Google Trusted Stores program is free and simple to set up. How This Affects Merchants Simplified technical integration before entering the qualification period It’s as simple as creating an account, signing the agreement, and adding two snippets of code to your website. Google…

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