Jan
17


Use the Keyword Planner to fuel your content strategy

Jonathan Mazo There are a lot of benefits to having a good content strategy. Publishing effective content at the right time will help keep your brand relevant to what’s on people’s minds, increasing interest and bringing more traffic to your website. The problem? Churning out content is no easy task, and is especially daunting if you’re just getting started. Luckily, there are a number of tools and techniques that can help you with the content brainstorming process. In this post, we will focus on one particular tool - the Google AdWords Keyword Planner - which was discussed in a previous blog post…

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Oct
21


Meet the new Facebook Campaign Planner: Same data, now more convenient!

Janet Ford Beckley Meet Facebook’s latest business darling: the Campaign Planner. Gone are the days of jumping through the hoops by building out a full paid ad campaign without reach data: this new, user-friendly interface update makes life much easier for media planners who want to get a feel for how many impressions they earn for a particular audience and budget.  Why should you care about Facebook's Campaign Planner? Great question. Campaign Planner is just one in a long string of recent Facebook updates. Facebook tends to alternate their product upgrades, and there are two big types: Complexity and Data Focused: These are…

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Oct
14


Silverback’s Louis Belpaire set to speak at ADWKDC 2016

Amy Goffe The Washington D.C. chapter of the American Advertising Federation (AAF) is hosting its annual ADWKDC advertising week from Saturday, Oct. 15 through Friday, Oct. 21. The event is open to marketing and communication professionals in and around the Washington D.C metro area.  AdWeek DC will span a total of six days, offering attendees the chance to experience an abundance of networking events, keynote speeches, industry expert panels and workshops on relevant, groundbreaking topics.   Silverback's Louis Belpaire to discuss niche community targeting, social data analytics at ADWKDC Louis Belpaire, Silverback’s director of paid media and analytics, is preparing to bring his…

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Aug
17


Silverback Strategies makes the Inc. 5000 for the 2nd year in a row

Ben Kirst For the second consecutive year, Silverback Strategies, a digital performance marketing agency located in Alexandria, Va., has been named to the prestigious Inc. 5000 list of fastest-growing private companies in the United States. Silverback ranked 1,335 on the 2016 Inc. 5000 after placing 1,968 in 2015. “Our continued growth is a real testament to the hard work of our team,” Neil Welsh, founder and president, says. “I could not be more proud of our people.” Revenue leaps, double-digit employee growth lands Silverback Strategies on Inc. 5000 Founded by Mr. Welsh in 2007, Silverback specializes in paid media, search engine optimization,…

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