Apr
13


Belpaire to Mid-Atlantic Marketing Summit: Success is what happens when you see the right numbers

Ben Kirst The amount of data available to digital marketers is overwhelming. It’s not difficult to picture yourself digging through insights on four or five different social and paid media platforms, pulling reams of numbers from email marketing software and checking out the competition with third-party web measurement services before even opening Google Analytics to see what’s happening on the company website. Oh, and the mobile site. And the app. Now use all of that information to make major strategic decisions. Right now. And do it again every day. Difficult? Sure, at first. Impossible? No way. The goal is to find appropriate…

Read More

Mar
28


Google, conversational shopping and the evolution of voice commands

Ben Kirst Conversational shopping is on the horizon. In the not-too-distant future, you’ll be able to simply ask your device to find a product and then immediately order it to make the purchase.  Search Engine Land’s Barry Schwartz recently reported that Google Zurich Principal Engineer Behshad Behzadi told the SMX West audience that the search giant is developing a say-it-then-pay-it model. Let’s hope Google includes a tool that lets you block purchases after 11 p.m. if your BAC is over the legal limit. How will these results be served to the search user? "Behzadi is not part of the ads team,"…

Read More

Mar
22


Use the Keyword Planner to fuel your content strategy

Jonathan Mazo There are a lot of benefits to having a good content strategy. Publishing effective content at the right time will help keep your brand relevant to what’s on people’s minds, increasing interest and bringing more traffic to your website. The problem? Churning out content is no easy task, and is especially daunting if you’re just getting started. Luckily, there are a number of tools and techniques that can help you with the content brainstorming process. In this post, we will focus on one particular tool - the Google AdWords Keyword Planner - which was discussed in a previous blog…

Read More

Aug
12


4 Micro-Moments Causing a Shift in Consumer Behavior

Shay Meadows I’m sure you’ve heard the saying “Christmas in July.” Well, with the way things are trending, we may actually see Christmas decorations on display in July in the not too distant future. Earlier this month, I walked down the seasonal aisle in the grocery store and saw a huge display for Halloween candy. My first reaction was ‘YAY, the Reese's pumpkins are back!’ and my second thought was ‘what the heck, Halloween is like three months away?’ If that’s not crazy enough, over the weekend, I saw Thanksgiving decorations on display at a popular retailer…

Read More

 1 2 3 >  Last ›