Meet the new Facebook Campaign Planner: Same data, now more convenient!

Janet Ford Beckley Meet Facebook’s latest business darling: the Campaign Planner. Gone are the days of jumping through the hoops by building out a full paid ad campaign without reach data: this new, user-friendly interface update makes life much easier for media planners who want to get a feel for how many impressions they earn for a particular audience and budget.  Why should you care about Facebook's Campaign Planner? Great question. Campaign Planner is just one in a long string of recent Facebook updates. Facebook tends to alternate their product upgrades, and there are two big types: Complexity and Data Focused: These are…

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Silverback’s Louis Belpaire set to speak at ADWKDC 2016

Amy Goffe The Washington D.C. chapter of the American Advertising Federation (AAF) is hosting its annual ADWKDC advertising week from Saturday, Oct. 15 through Friday, Oct. 21. The event is open to marketing and communication professionals in and around the Washington D.C metro area.  AdWeek DC will span a total of six days, offering attendees the chance to experience an abundance of networking events, keynote speeches, industry expert panels and workshops on relevant, groundbreaking topics.   Silverback's Louis Belpaire to discuss niche community targeting, social data analytics at ADWKDC Louis Belpaire, Silverback’s director of paid media and analytics, is preparing to bring his…

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Silverback Strategies makes the Inc. 5000 for the 2nd year in a row

Ben Kirst For the second consecutive year, Silverback Strategies, a digital performance marketing agency located in Alexandria, Va., has been named to the prestigious Inc. 5000 list of fastest-growing private companies in the United States. Silverback ranked 1,335 on the 2016 Inc. 5000 after placing 1,968 in 2015. “Our continued growth is a real testament to the hard work of our team,” Neil Welsh, founder and president, says. “I could not be more proud of our people.” Revenue leaps, double-digit employee growth lands Silverback Strategies on Inc. 5000 Founded by Mr. Welsh in 2007, Silverback specializes in paid media, search engine optimization,…

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Silverback Strategies earns spot on Washington Business Journal’s 2016 Best Places to Work list

Ben Kirst Silverback Strategies is honored to be included among the Washington Business Journal’s 2016 Best Places to Work. "Our workplace is high-energy, fun and intensely collaborative - in fact, we depend on new ideas and innovative thinking from every employee, every day," Neil Welsh, founder and president of Silverback Strategies, says. "It's a real honor to know that our team feels so strongly about the environment, culture and energy that they've created here at Silverback." For 12 years, the Washington Business Journal has published its list of Best Places to Work at extra-large, large, mid-size and small companies in 17 different…

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