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Mar
28


Yahoo Stream Ads: A Beginners Guide

Ben Jamieson About a year ago, Yahoo came out with one of their best advertising solutions yet: Yahoo Stream Ads. Though Stream Ads are still relatively unknown and underutilized in the search marketing world, they are beginning to make a splash in many agencies, including here at Silverback. If you’re not familiar with what Stream Ads are, here’s a quick rundown: Yahoo Stream Ads are a quick, easy and affordable way to get your ads in front of millions of users across major Yahoo web properties including Yahoo Sports, Yahoo Finance, Yahoo Mail, etc.  They seem to combine the likes of search…

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Jan
17


Costly Adwords Mistakes

Ben Jamieson Sometimes it’s the simplest things that end up costing the greatest when running an Adwords account. One of the key jobs of any PPC account manager is to create an account-environment that is efficient and well-tuned. The following practices are commonly underutilized by advertisers managing Google Adwords accounts. Constant attention to these 4 optimization techniques will help create a more efficient and well-run account. Negative Keywords When I audit an Adwords account, the first thing I always look at is the search query report (or a list of the actual terms users are querying). More often than not, there are…

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Jan
09


Google Analytics In Real Life: Shopping Online Can Be A Pain [VIDEO]

Andrew Nelson Online Shopping can be tough.  There are so many forces that seem to want to keep us from making our purchase. From finding the right item on a merchant’s site, distracting product “recommendations,” annoying CAPTCHAS, and especially the often-too-arduous checkout process.  To help drive these frustrations home to business owners, who may not be aware of the hurdles their customers have to go through to make a simple purchase on their website, the Google Analytics team has released a group of three videos demonstrating how it would feel to experience these issues in real life.  In this case, a grocery…

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Dec
17


Twitter Could Decide the Future of your Favorite TV Show

Kurt Lambert Twitter and Nielsen, the company responsible for establishing current TV ratings and audience size, made a joint announcement today in regards to the creation of a new metric. What data could these two seemingly unrelated companies possibly have to share? It just so happens that people who have said Twitter was merely a distraction and would never last could not have been more wrong. This new metric, dubbed "Neilsen Twitter TV Rating," will start with TV programming in Fall 2013 and measure the amount of tweets and viewer engagement on Twitter for a given television show in…

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Silverback Strategies

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Suite 201

Alexandria, VA 22301

phone: 571.312.7688
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