Will A Facebook Search Engine Be The Way of The Future? And Is The Hype Worth It?
With Nasdaq being chosen over the NYSE as the platform to list Facebook shares, fans and investors are eagerly awaiting the IPO for one of the hottest tech companies lately. With a $103 billion valuation, is the Facebook IPO hype worth the attention? It can’t be argued that Facebook is a dominant force due to users as well as engagement figures, with an active 845MM monthly user base. We know that from an advertising perspective, that just placing an ad on the social platform’s pages alone is a commanding feat compared to TV, Radio, and Print with targeted impressions, and…
Going viral. It’s something every cutting-edge company strives for. Seeing your own advertising campaign spreading like a wildfire all over the world’s most popular sites like YouTube, Facebook, and Twitter is a marketing team’s ultimate achievement…almost comparable to cavemen inventing the wheel or Benjamin Franklin discovering electricity with a kite. Going viral is an absolute game changer for a business, one that takes it to unforeseen and unprecedented heights. Of course, going viral is also something that is much easier said than done. It is a true “catch lightning in a bottle” scenario. For…
Silverback Strategies was recently invited to speak to students of Georgetown University’s McDonough School of Business. We sat down with one particular class to take a look at trends in search marketing, its history and current best practices in organic and paid search. Course students included diverse marketing and business majors, many of whom are already working in the field. Some were new to SEM, others were very technically sophisticated. “Any time we speak, the most important message we can convey is how dynamic SEM is. You can’t set-it-and-forget-it,” said Nelson. “Major shifts like Google’s Panda update and continual algorithm…
