Silverback Strategies | PPC, SEO, Design



3 Tips on Why Your Digital Campaign Should Use Google Tag Manager!

Brandon Grimes There are so many essentials that go into a Search campaign; search marketers are utilizing every tool possible to work smarter and not harder. With Google Analytics introducing Universal Analytics, many web marketers are using this platform to mold a tremendous amount of metric data into knowledge that corporate decision makers can use to grow their business. With the implementation of Google Analytics tracking code, G.A. can do wonders for your campaign. Tagging specified events on your websites are one of the more popular used features. Before this product came out there were many tag management softwares out there. However,…

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Yahoo Stream Ads: A Beginners Guide

Ben Jamieson About a year ago, Yahoo came out with one of their best advertising solutions yet: Yahoo Stream Ads. Though Stream Ads are still relatively unknown and underutilized in the search marketing world, they are beginning to make a splash in many agencies, including here at Silverback. If you’re not familiar with what Stream Ads are, here’s a quick rundown: Yahoo Stream Ads are a quick, easy and affordable way to get your ads in front of millions of users across major Yahoo web properties including Yahoo Sports, Yahoo Finance, Yahoo Mail, etc.  They seem to combine the likes of search…

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Costly Adwords Mistakes

Ben Jamieson Sometimes it’s the simplest things that end up costing the greatest when running an Adwords account. One of the key jobs of any PPC account manager is to create an account-environment that is efficient and well-tuned. The following practices are commonly underutilized by advertisers managing Google Adwords accounts. Constant attention to these 4 optimization techniques will help create a more efficient and well-run account. Negative Keywords When I audit an Adwords account, the first thing I always look at is the search query report (or a list of the actual terms users are querying). More often than not, there are…

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Google Analytics In Real Life: Shopping Online Can Be A Pain [VIDEO]

Andrew Nelson Online Shopping can be tough.  There are so many forces that seem to want to keep us from making our purchase. From finding the right item on a merchant’s site, distracting product “recommendations,” annoying CAPTCHAS, and especially the often-too-arduous checkout process.  To help drive these frustrations home to business owners, who may not be aware of the hurdles their customers have to go through to make a simple purchase on their website, the Google Analytics team has released a group of three videos demonstrating how it would feel to experience these issues in real life.  In this case, a grocery…

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Silverback Strategies

2731 Mt. Vernon Ave.
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Alexandria, VA 22301

phone: 571.312.7688
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