Aug
12


4 Micro-Moments Causing a Shift in Consumer Behavior

Shay Meadows   I’m sure you’ve heard the saying “Christmas in July.” Well, with the way things are trending, we may actually see Christmas decorations on display in July in the not too distant future. Earlier this month, I walked down the seasonal aisle in the grocery store and saw a huge display for Halloween candy. My first reaction was ‘YAY, the Reese's pumpkins are back!’ and my second thought was ‘what the heck, Halloween is like three months away?’ If that’s not crazy enough, over the weekend, I saw Thanksgiving decorations on display at a popular retailer in the…

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Mar
17


Facebook Means Business

Matt Weltz Look out Google because Facebook is nipping at your heels. With the introduction of Facebook Product Ads and the acquisition of TheFind, Facebook is letting the industry know that they plan to compete harder than ever in the retail advertising space.  These new features could significantly improve customer experience by showing users more relevant products, and increase advertiser’s conversion rates for the same reason. Facebook Product Ads Facebook Product Ads are likely in part a reactionary response to the success of Google’s shopping campaigns, which were created…

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Jul
25


3 Tips on Why Your Digital Campaign Should Use Google Tag Manager!

Brandon Grimes There are so many essentials that go into a Search campaign; search marketers are utilizing every tool possible to work smarter and not harder. With Google Analytics introducing Universal Analytics, many web marketers are using this platform to mold a tremendous amount of metric data into knowledge that corporate decision makers can use to grow their business. With the implementation of Google Analytics tracking code, G.A. can do wonders for your campaign. Tagging specified events on your websites are one of the more popular used features. Before this product came out there were many tag management softwares out there. However,…

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Mar
28


Yahoo Stream Ads: A Beginners Guide

Ben Jamieson About a year ago, Yahoo came out with one of their best advertising solutions yet: Yahoo Stream Ads. Though Stream Ads are still relatively unknown and underutilized in the search marketing world, they are beginning to make a splash in many agencies, including here at Silverback. If you’re not familiar with what Stream Ads are, here’s a quick rundown: Yahoo Stream Ads are a quick, easy and affordable way to get your ads in front of millions of users across major Yahoo web properties including Yahoo Sports, Yahoo Finance, Yahoo Mail, etc.  They seem to combine the likes of search…

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