Dec
05


Mapping out mobile’s role in consumers’ path to purchasing this holiday

Andrew Fuchs Marketers reach potential customers via a number of touchpoints before, during, and after the holiday season. Just think about the way you research and purchase items online: While streaming a digital video on your laptop, you see a commercial for a product you like. As you’re watching the video, you use your smartphone to browse a few retailers who sell the product. Later that day, you are served a Facebook video on your tablet about the product you researched. You click through to a landing page and sign up for the product’s email list, and get a coupon code…

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Nov
18


Those magic moments: Using a funnel strategy to find customers during the holidays

Andrew Fuchs The holiday season is officially upon us, and it’s going to be another big year for online purchasing. On Nov. 17, Nielsen reported “e-commerce retailers stand to benefit from shoppers' continued affinity for online shopping...Consumers across all generations are spending more online. Millennials are leading the way with 25% planning to increase their online expenditures this holiday season. Overall, 19% of U.S. shoppers are planning to spend more online, up from 17% in 2015.” In the past, marketers have planned for this exciting, sometimes overwhelming, time by digging into the tried-and-true tactics, basing their targeting strategies on the devices…

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Nov
07


Google AdWords Keyword Planner Changes: Evolution of Search, or Google Being Greedy?

Jordan Crawford For years, the Google AdWords Keyword Planner has been on of the most important tools in a digital marketer’s repertoire. Why? Understanding how people search for your business’ products or services is essential to successful search engine optimization (SEO) and paid search campaigns. Knowing which keywords are searched more often than others, and how competitive those keywords are, have are foundational elements of these programs. While there are other tools out there, the Google AdWords Keyword Planner is the most commonly used. It’s free, and perhaps more importantly, it is accepted as the industry standard because it is operated…

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Aug
03


Understanding how to use the powerful new Facebook Pixel

Andrew Fuchs For the past several months, Facebook has discussed the rollout of its new, integrated Facebook Pixel, which combines its old solutions for remarketing and conversion tracking with a few added bonuses. As they plan to phase out their older methods in favor of this updated Facebook Pixel, the success of your Facebook campaigns will soon depend on your ability to transition properly and ensure that all of your tracking continues without any lapses. Conversion tracking with the updated Facebook Pixel  Previously, the Custom Audience Pixel, deployed site-wide, captured data for…

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