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Retail 101

A Comprehensive Guide to Managing Multi-Location Businesses Online

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Retail marketers often struggle to efficiently allocate the budget, content and personnel needed to effectively execute digital campaigns — particularly when tasked with running multiple programs for several business locations. Fortunately, Silverback Strategies has over a decade of experience working with large, multi-location retailers. We have some strategies to share that can give an underperforming marketing program some much-needed focus.