In this research study, we looked at the experience of parents and high school students between March 2020 and March 2021 as they searched for, evaluated, and decided on a higher education institution. Download the report to learn:
The traditional customer shopping journey has been up-ended, but is it time for retail marketers to forget about driving in-store traffic?
Absolutely not. In Silverback Strategies’ new report, 2021 Shopper Study, we reveal the most surprising insights from 2020’s holiday shoppers. We’ll answer questions like:
Companies need to adapt if they are to grow and attract new generations of customers. This study illuminates the path to finding and capturing these buyers.
WHAT YOU’LL LEARN:
In the Summer of 2020, Silverback Strategies surveyed 1,066 U.S. adults who recently purchased a service for themselves or their home. The purpose of this study was to better understand consumer behavior, so service providers can improve their marketing.