Whitepaper Category: eBook

In-depth explorations of concepts, technology, trends, and relevant digital marketing news.


The Marketing Leaders’ Guide to SEO


The Marketing Leaders’ Guide to SEO

Your website is the central hub of your digital marketing presence. It’s at the heart of everything you do. More web traffic means more leads and sales for your business. Which is why your website and the content you create should be easily found by ideal customers and search engines.

This ebook is intended to help marketing leaders who need to understand both the strategy and tactics of their operation. It will help you understand just enough about specific aspects of SEO to make informed strategy decisions. Here’s a look at each chapter in this comprehensive ebook:

Introduction: The Role of SEO In Digital Marketing

Chapter 1: SEO In Your Marketing Team Structure

Chapter 2: Identifying SEO Opportunities

Chapter 3: Creating New Website Content

Chapter 4: Refreshing Existing Content

Chapter 5: Technical SEO

Chapter 6: Local SEO

Chapter 7: Link Authority

Chapter 8: Ecommerce SEO

Chapter 9: International SEO

Chapter 10: SEO for Website Migrations

Chapter 11: SEO Reporting Setup

Appendix: Tools & Resources

Resource Center

How to Build & Scale a First-Party Data Strategy


The reign of the third-party tracking pixel is over.  Are you prepared?

New data privacy regulations set in motion a chain of events that will fundamentally change the strategies and tactics used to execute digital marketing campaigns. No access to third-party data will require companies to focus on collecting and using first-party data. 

Silverback Strategies’ new ebook walks you through the changes in motion and how to keep your digital marketing efforts on track. You’ll get:

  • Shifts organizations need to make to prepare
  • Best practices for keeping consumer data safe
  • Action items to start your shift to first-party data strategy