In-depth explorations of concepts, technology, trends, and relevant digital marketing news.
Your website is the central hub of your digital marketing presence. It’s at the heart of everything you do. More web traffic means more leads and sales for your business. Which is why your website and the content you create should be easily found by ideal customers and search engines.
This ebook is intended to help marketing leaders who need to understand both the strategy and tactics of their operation. It will help you understand just enough about specific aspects of SEO to make informed strategy decisions. Here’s a look at each chapter in this comprehensive ebook:
Introduction: The Role of SEO In Digital Marketing
Chapter 1: SEO In Your Marketing Team Structure
Chapter 2: Identifying SEO Opportunities
Chapter 3: Creating New Website Content
Chapter 4: Refreshing Existing Content
Chapter 5: Technical SEO
Chapter 6: Local SEO
Chapter 7: Link Authority
Chapter 8: Ecommerce SEO
Chapter 9: International SEO
Chapter 10: SEO for Website Migrations
Chapter 11: SEO Reporting Setup
Appendix: Tools & Resources
New data privacy regulations set in motion a chain of events that will fundamentally change the strategies and tactics used to execute digital marketing campaigns. No access to third-party data will require companies to focus on collecting and using first-party data.
Silverback Strategies’ new ebook walks you through the changes in motion and how to keep your digital marketing efforts on track. You’ll get: