With new legislation shaping the way third-party pixels (cookies) are used, digital marketers need to be savvy about how they receive and use data. Without the traditional funnels of third-party data, how can marketers stay compliant with regulations while maintaining a successful digital strategy? Experts Claire Feeney from OneTrust and Louis Belpaire of Silverback Strategies answer the most important questions for marketers to consider in this webinar.
2020 saw a seismic shift in consumer behavior. With more people spending more time at home and with younger generations entering the home buying market, the way home service providers go to market is changing. We surveyed buyers of home services to understand how they evaluate, select and advocate for their home services providers and share our insights in this webinar.
Join Carissa McStay, Director of Client Services, and John Tyreman, Director of Marketing as they explore the findings and provide guidance for home services marketers looking to better reach new customers in this on-demand webinar.
Join Andrew Nelson and Allyson Cochran as they walk through the four stages every company goes through to measure return on marketing investment, and how to apply those insights to optimize budget and performance.
WHAT YOU’LL LEARN: