Whitepaper Category: Webinar

Webinar replay video

RESOURCE CENTER

Residential Reset: Navigating the Home Services Customer Journey

 

Demand for home services has increased. Will you take advantage?

2020 saw a seismic shift in consumer behavior. With more people spending more time at home and with younger generations entering the home buying market, the way home service providers go to market is changing. We surveyed buyers of home services to understand how they evaluate, select and advocate for their home services providers and share our insights in this webinar.

Join Carissa McStay, Director of Client Services, and John Tyreman, Director of Marketing as they explore the findings and provide guidance for home services marketers looking to better reach new customers in this on-demand webinar.

RESOURCE CENTER

Turning Insight into Action: The 4 Stages of Return on Marketing Sophistication

 

Begin your journey to measuring return on marketing investment.

Join Andrew Nelson and Allyson Cochran as they walk through the four stages every company goes through to measure return on marketing investment, and how to apply those insights to optimize budget and performance. 

WHAT YOU’LL LEARN:

  • What is return on marketing investment?
  • What are the 4 stages of return on marketing sophistication?
  • How should marketers leverage different attribution models?
  • What data considerations should marketers keep in mind?
  • What is the right time scale to measure return on marketing?