Whitepaper Category: Webinar

Webinar replay video

Smashing Silos: How to Build High-Performance Teams of Cross-Functional Experts


Optimize Talent for Peak Performance

Generating leads and revenue for clients means coordinating across teams of technical experts. On this webinar, Andrew Nelson and Chris Picarde share how they restructured client delivery teams using the Predictive Index—a talent optimization platform. In this webinar, we cover:

  • Setting a strong cultural foundation
  • Balancing skills -vs- attributes
  • A new way to organize teams around clients
  • Team personalities and their strengths
  • Audience submitted questions

What Marketers Need To Know About Data Privacy And Ad Platform Changes


What Marketers Need To Know About Data Privacy And Ad Platform Changes

With new legislation shaping the way third-party pixels (cookies) are used, digital marketers need to be savvy about how they receive and use data. Without the traditional funnels of third-party data, how can marketers stay compliant with regulations while maintaining a successful digital strategy? Experts Claire Feeney from OneTrust and Louis Belpaire of Silverback Strategies answer the most important questions for marketers to consider in this webinar.


Residential Reset: Navigating the Home Services Customer Journey


Demand for home services has increased. Will you take advantage?

2020 saw a seismic shift in consumer behavior. With more people spending more time at home and with younger generations entering the home buying market, the way home service providers go to market is changing. We surveyed buyers of home services to understand how they evaluate, select and advocate for their home services providers and share our insights in this webinar.

Join Carissa McStay, Director of Client Services, and John Tyreman, Director of Marketing as they explore the findings and provide guidance for home services marketers looking to better reach new customers in this on-demand webinar.


Turning Insight into Action: The 4 Stages of Return on Marketing Sophistication


Begin your journey to measuring return on marketing investment.

Join Andrew Nelson and Allyson Cochran as they walk through the four stages every company goes through to measure return on marketing investment, and how to apply those insights to optimize budget and performance. 


  • What is return on marketing investment?
  • What are the 4 stages of return on marketing sophistication?
  • How should marketers leverage different attribution models?
  • What data considerations should marketers keep in mind?
  • What is the right time scale to measure return on marketing?