PAID SOCIAL
Smarter Engagement for Better Results
With calculation and collaboration, we deliver impactful paid social campaigns that creatively connect with your target audiences.
We use what you’ve got to get what you want – leveraging your existing customer data to better understand behavior and engagement. This enables us to model look-alike audiences based on everything from e-mail lists to customer lifetime value – and find new customers that match your most valuable existing customers.
The best performing paid media doesn’t look like paid media. So our performance creative and paid media teams partner up early in the process, delivering impactful copy and clean, organic, on-brand designs. They also work together to implement detailed tracking to provide a hands-on, seamless, holistic approach to social media advertising.
From initial engagement to eventual conversion, we track every user action, turning data into insight that ultimately informs better bidding decisions. This “test, learn, adapt” approach offers unmatched flexibility and drives better campaign results.
We’re an official Facebook Partner and have direct lines of communication with LinkedIn, YouTube, Twitter and Pinterest, meaning that our paid social experts are trained by the platforms themselves. That gives our team exclusive access to new tools and research to ensure that our clients’ paid social media advertising programs are always driving traffic, leads and sales.
Case Stories
How marketing alignment led the Mid-Atlantic’s leading roofing company to extraordinary growth.
Long Roofing integrated marketing data with both sales and operations. The integration and resulting marketing campaigns were so cohesive that the company was able to throttle back when leads overwhelmed call centers and accelerate to meet real revenue goals.
RESULTS | 2017-2018
- 242% in-market revenue increase
- 429% online lead increase
- 667% web traffic increase
How a leading B2B SaaS company B2B SaaS company pivoted their marketing strategy to drive more qualified opportunities.
A large strategic shift transformed LexisNexis’ marketing strategy. They quickly expanded online visibility to drive performance across various product lines. A full-funnel approach targeted key messages to each stage of the customer journey, and proved to be a reliable way to generate leads.
RESULTS | Q1-Q3, 2019
- 61% reduction in cost per lead
- 297% increased ad spend
- 922% increase in online conversions
How a 138-year-old company transformed their marketing from traditional to digital.
AAFMAA is the premier financial service provider to the U.S. military community. But despite their size they had little visibility online and needed to quickly grow their member base. With a data-driven approach, AAFMAA was able to measure the impact of both traditional and digital marketing investments, and build a conversion-focused website.
RESULTS | 2014 – 2015
- 117% increase in leads
- 50% decrease in cost-per-lead
- 100% increase in website traffic
How a prestigious university met insatiable demand in a growing market.
eCornell is Cornell University’s online learning platform. They provide over 80 professional certificate programs, and introduce new certificate programs each month. With a proactive strategy and consistent production of new website content, eCornell significantly increased certificate enrollments and overall search visibility.
RESULTS | 2017-2018
- 48% increase in organic enrollments
- 43% increase in organic web traffic
- 30% increase in domain authority
Scaling your marketing can be a daunting challenge. Paid Social is just one way Silverback can put your plan into action so you can focus on the big picture.
November 10, 2020 • Park Groves