
PAID SOCIAL
Smarter Engagement for Better Results
With calculation and collaboration, we deliver impactful paid social campaigns that creatively connect with your target audiences.
We use what you’ve got to get what you want – leveraging your existing customer data to better understand behavior and engagement. This enables us to model look-alike audiences based on everything from e-mail lists to customer lifetime value – and find new customers that match your most valuable existing customers.
The best performing paid media doesn’t look like paid media. So our performance creative and paid media teams partner up early in the process, delivering impactful copy and clean, organic, on-brand designs. They also work together to implement detailed tracking to provide a hands-on, seamless, holistic approach to social media advertising.
From initial engagement to eventual conversion, we track every user action, turning data into insight that ultimately informs better bidding decisions. This “test, learn, adapt” approach offers unmatched flexibility and drives better campaign results.
We’re an official Facebook Partner and have direct lines of communication with LinkedIn, YouTube, Twitter and Pinterest, meaning that our paid social experts are trained by the platforms themselves. That gives our team exclusive access to new tools and research to ensure that our clients’ paid social media advertising programs are always driving traffic, leads and sales.
Case Stories
Scaling your marketing can be a daunting challenge. Paid Social is just one way Silverback can put your plan into action so you can focus on the big picture.
November 10, 2020 • Park Groves